📌 Core Information
🔹 Job Title: Marketing Director Franchise Development/RND
🔹 Company: AlphaGraphics and PostNet Headquarters
🔹 Location: Lakewood, Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (approx. 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for franchise recruitment
- Managing campaign budgets and implementing new tools and processes
- Collaborating with internal teams and external agencies to achieve franchise recruitment goals
- Creating and managing content for newsletters, social media, and franchise development websites
- Analyzing and reporting on marketing performance metrics
ASSUMPTION: This role requires a high level of strategic thinking, project management, and collaboration skills to successfully drive franchise leads and brand awareness across multiple brands.
📋 Key Responsibilities
✅ Plans and executes integrated marketing strategies for franchise recruitment
✅ Leads go-to-market activities for franchise development
✅ Develops and implements strategic marketing campaigns to increase franchise awareness and achieve annual RND revenue goals
✅ Manages campaign budgets and implements new tools and processes
✅ Works with VP of RND on annual budgets to achieve desired lead flow for each RND department
✅ Develops and coordinates semi-monthly candidate webinars and in-market opportunity events
✅ Manages franchisee Referral Programs
✅ Updates social media platforms, third-party franchise development websites, and RND franchise websites
✅ Collaborates with external agencies for SEO/SEM strategies and public relations
✅ Creates and manages content for semi-monthly newsletters
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: At least 7 years of experience in marketing, campaign development, brand management, and execution in a fast-paced, high-volume environment (franchise experience highly preferred)
Required Skills:
- Strong marketing project management skills
- Experience with paid media programs and creative asset development
- Excellent teamwork and collaborative skills
- Positive and effective interpersonal skills
- Proficient in Microsoft Office Suite, Google programs/apps, and Adobe Creative Suite
- Experience with project management systems and tools such as JIRA and Trello
- Email campaign creation and execution experience, including knowledge of HTML & CSS (a plus)
Preferred Skills:
- Experience working with Constant Contact or BMS Sky for email newsletters
- Familiarity with franchise development processes
ASSUMPTION: Candidates with experience in the printing services industry or related fields may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $108,000 - $113,000 per year
Benefits:
- 401(k) with matching
- Bonus based on performance
- Company parties
- Competitive salary
- Free food & snacks
- Health insurance
- Paid time off
- Parental leave
- Training & development
Working Hours: Full-time, with flexible start times and half-day Fridays during summer and winter months
ASSUMPTION: The salary range provided is based on industry standards for marketing directors with 5-10 years of experience in the printing services industry.
📌 Applicant Insights
🔍 Company Context
Industry: AlphaGraphics and PostNet Headquarters operate in the printing services industry, offering custom print and marketing solutions. They specialize in mailing services, online marketing, brand development, and more.
Company Size: With 51-200 employees, AlphaGraphics and PostNet Headquarters offer a mid-sized company environment, providing opportunities for growth and collaboration.
Founded: In 1970, AlphaGraphics was founded and has since grown to become a leading provider of print and marketing services.
Company Description:
- AlphaGraphics and PostNet Headquarters focus on delivering high-quality print and marketing solutions tailored to clients' needs
- The company prides itself on exceptional customer service and innovative solutions
- With a strong commitment to ethical standards and compliance, AlphaGraphics fosters a collaborative work environment
Company Specialties:
- Mailing Services
- Online Marketing
- Brand Development
- Variable Data Printing
- Offset Printing
- Business Cards and Brochures
Company Website: https://www.alphagraphics.com/
ASSUMPTION: AlphaGraphics and PostNet Headquarters' focus on custom print and marketing solutions sets them apart in the printing services industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and brand management.
Reporting Structure: The Marketing Director Franchise Development/RND reports directly to the VP of Retail Network Development and collaborates with various internal teams and external agencies.
Work Arrangement: This role is hybrid, with approximately 10% travel required. Flexible work-from-home options are available.
Growth Opportunities:
- Potential career advancement within the marketing department or related fields
- Opportunities to make a deep impact on the company's growth and success
- Professional development and support for individual growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: The headquarters is an open-space work environment with a moderate noise level.
Office Location(s): Lakewood, Colorado
Geographic Context:
- Lakewood is a suburb of Denver, Colorado, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
- Colorado is home to a thriving tech industry, providing ample opportunities for professional growth and networking
Work Schedule: Full-time, with flexible start times and half-day Fridays during summer and winter months
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between work and personal life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and brand management expertise
- Project management skills
- Collaboration and communication skills
- Problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Demonstrate your understanding of the printing services industry and franchise development processes
- Prepare examples of successful marketing campaigns and their outcomes
ATS Keywords: Marketing, Brand Management, Franchise Development, SEO/SEM, Public Relations, Campaign Management, Project Management, Collaboration, Marketing Strategy, Lead Generation
ASSUMPTION: AlphaGraphics and PostNet Headquarters use Applicant Tracking Systems (ATS) to manage and streamline their recruitment process. Including relevant keywords in your application materials can help ensure your resume is seen by the right people.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google programs/apps
- Adobe Creative Suite
- Project management systems and tools such as JIRA and Trello
- Constant Contact or BMS Sky for email newsletters
- SEO/SEM tools (e.g., Google Ads, Google Search Console)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and brand management.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
- Accountability and results-driven
Work Style:
- Fast-paced and high-volume environment
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Adaptable and proactive problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-volume environment?
- Are you comfortable working with multiple stakeholders and managing multiple projects simultaneously?
- Do you have a proven track record of driving results and meeting deadlines in a marketing or brand management role?
ASSUMPTION: AlphaGraphics and PostNet Headquarters value candidates who are adaptable, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various internal teams and external agencies
- Adapting to a hybrid work arrangement and flexible work schedule
- Working in a fast-paced, high-volume environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on franchise development and recruitment within the printing services industry
- Compared to other marketing director roles, this position requires a strong understanding of franchise development processes and the printing services industry
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or related fields
ASSUMPTION: The unique focus on franchise development and recruitment within the printing services industry sets this role apart from other marketing director positions.
📝 Sample Projects
- Developing and executing a successful marketing campaign to increase franchise leads by 20%
- Managing a team to create and distribute a monthly newsletter to franchise candidates, brokers, and resale guides
- Collaborating with external agencies to improve SEO/SEM strategies and achieve a 15% increase in organic traffic
ASSUMPTION: These sample projects demonstrate the strategic thinking, project management, and collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current franchise development strategies and how this role fits into the overall marketing plan?
- How does the company support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of franchise development marketing campaigns?
- How does the company foster a collaborative and innovative work environment?
- What opportunities are available for professional development and career advancement within the marketing department or related fields?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Prepare examples of successful marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
