Marketing Director - H

📌 Core Information

🔹 Job Title: Marketing Director - H

🔹 Company: PACS

🔹 Location: Alhambra Post Acute, Alhambra, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and directing marketing and public relations programs to maintain and increase census
• Creating and maintaining accurate and descriptive public information about the facility's services
• Establishing and maintaining effective internal and external communications
• Collaborating with department directors to integrate marketing and PR into daily operations
• Representing the facility in the community and with media outlets

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on community engagement and customer satisfaction.

📋 Key Responsibilities

✅ Maintain a current listing of all resident care employee phone numbers

✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

✅ Develop and maintain written policies and procedures governing the release of information

✅ Assist department directors in the development and use of marketing and public relations policies and procedures

✅ Review and update the facility’s marketing and public relations policies and procedures annually

✅ Assist in the development, implementation, and tracking of customer satisfaction surveys

✅ Interpret and ensure adherence to the facility’s policies and procedures governing the release of information

✅ Organize and implement continuing internal communications

✅ Participate in departmental meetings concerning marketing and public relations programs and activities

✅ Provide creative support for activity and social services departments

✅ Maintain an adequate liaison with families, residents, and community and civic leaders

✅ Participate in community service and civic groups to obtain information and seek support

✅ Contact the news media when new programs, promotions, etc., are implemented within the facility

✅ Keep the Administrator informed of noteworthy items of general interest that may impact the facility

✅ During emergencies, establish a public relations area to ensure accurate and appropriate information release

✅ Create and maintain a positive atmosphere throughout the facility

✅ Prepare a departmental operating budget and allocate resources to carry out programs and activities

✅ Serve on various committees of the facility as directed by the Administrator

✅ Maintain the confidentiality of all resident care information and report known or suspected incidents of unauthorized disclosure

✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate

ASSUMPTION: This role involves a high level of communication, collaboration, and adaptability, especially during emergencies.

🎯 Required Qualifications

Education: A Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)

Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting

Required Skills:

• Proven experience in marketing and public relations
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Ability to develop and maintain policies and procedures
• Proficiency in Microsoft Suite products
• Familiarity with healthcare regulations and resident rights

Preferred Skills:

• Experience in a healthcare setting
• Bilingual or multilingual skills
• Experience with customer satisfaction surveys

ASSUMPTION: Candidates with experience in healthcare marketing and public relations will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director in a healthcare setting in California)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Continuing education opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with on-call responsibilities as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PACS is an IT Services and IT Consulting company with a focus on providing innovative solutions to businesses. The healthcare industry is highly competitive and regulated, requiring a strong understanding of compliance and patient care.

Company Size: PACS has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth. However, this size may also mean more bureaucracy and less personal attention.

Founded: PACS was founded in [Year], with a history of providing technology-driven solutions to various industries.

Company Description:

• PACS is committed to delivering high-quality, innovative solutions that drive business success
• The company values integrity, collaboration, and continuous learning
• PACS fosters a diverse and inclusive work environment

Company Specialties:

• IT Services and Consulting
• Healthcare Technology Solutions
• Data Analytics and Business Intelligence

Company Website: http://pacs.co.in

ASSUMPTION: PACS' focus on technology and innovation may influence the marketing and public relations strategies required for this role.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Administrator and overseeing marketing and public relations activities across the facility.

Reporting Structure: The Marketing Director reports to the Administrator and works closely with department directors to integrate marketing and PR into daily operations.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. The role may require on-call responsibilities and working additional hours during emergencies.

Growth Opportunities:

• Advancement to a corporate marketing or communications role within PACS
• Expanding the marketing and public relations team and taking on a leadership role
• Gaining experience in healthcare marketing and public relations, which can lead to roles in other healthcare organizations

ASSUMPTION: Growth opportunities may depend on the candidate's performance, the organization's needs, and the availability of relevant positions.

🌍 Location & Work Environment

Office Type: The facility is a healthcare center with a professional and caring work environment.

Office Location(s): Alhambra Post Acute, Alhambra, CA

Geographic Context:

• The facility is located in Alhambra, a city in Los Angeles County, California
• The area has a diverse population and a mix of residential and commercial neighborhoods
• The facility is close to major highways and public transportation, making it easily accessible

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with on-call responsibilities as needed. The role may require working additional hours during emergencies.

ASSUMPTION: The work environment may be fast-paced and stressful at times, particularly during emergencies or when dealing with sensitive resident care information.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or department directors
• Background check and reference checks
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical skills
• Understanding of healthcare regulations and resident rights
• Experience with marketing and public relations in a healthcare setting

Application Tips:

• Tailor your resume to highlight relevant experience in marketing and public relations, preferably in a healthcare setting
• Prepare examples of successful marketing campaigns or public relations initiatives you've led or contributed to
• Demonstrate your understanding of the facility's mission and values in your cover letter

ATS Keywords: Marketing, Public Relations, Healthcare, Communication, Policy Development, Customer Satisfaction, Team Collaboration, Community Engagement, Creative Support, Budget Management, Training, Confidentiality, Problem Solving, Report Writing, Microsoft Suite Proficiency, Emergency Management, Internal Communication

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the organization's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Social media management platforms
• Graphic design software (e.g., Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Continuous Learning

Work Style:

• Adaptable and responsive to changing priorities and emergencies
• Strong communication and teamwork skills
• Attention to detail and commitment to accuracy

Self-Assessment Questions:

• How do you handle working in a fast-paced, sometimes stressful environment?
• Can you provide an example of a time when you had to adapt to a significant change in priorities or plans?
• How do you ensure the accuracy and appropriateness of information released to the public, especially during emergencies?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various departments and representing the facility in the community.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines, especially during emergencies
• Balancing the need for accurate and timely information release with the requirement to maintain confidentiality
• Adapting to changes in regulations, policies, or resident care information
• Dealing with sensitive or controversial issues that may arise in the community or within the facility

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to maintaining the facility's reputation and the confidentiality of resident care information.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Director in other industries, but with a focus on healthcare-specific regulations and resident care information
• In comparison to other healthcare marketing roles, this position has a broader scope, including public relations and emergency management
• Career progression may involve moving into a corporate marketing or communications role within PACS or transitioning to a similar role in another healthcare organization

ASSUMPTION: While this role shares similarities with other marketing and communications positions, its unique focus on healthcare and emergency management sets it apart.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase census and raise awareness of the facility's services
• Creating and distributing a monthly newsletter featuring resident success stories, facility updates, and community events
• Organizing and promoting a community health fair or open house event to showcase the facility's services and engage with potential residents and their families

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Director might undertake, but the specific projects will depend on the facility's needs and the Marketing Director's priorities.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to adapt to a significant change in marketing or public relations plans? How did you handle it?
• How do you ensure the accuracy and appropriateness of information released to the public, especially during emergencies?
• Can you provide an example of a successful marketing campaign you've led or contributed to in a healthcare setting?
• How do you balance the need for accurate and timely information release with the requirement to maintain confidentiality?
• What steps do you take to engage with and understand the needs of your target audience?

ASSUMPTION: These questions are designed to assess the candidate's communication, problem-solving, and adaptability skills, as well as their understanding of the role's unique requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in marketing and public relations, preferably in a healthcare setting
• Prepare examples of successful marketing campaigns or public relations initiatives you've led or contributed to
• Demonstrate your understanding of the facility's mission and values in your cover letter
• Follow up with the HR department two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.