Marketing Director (H/F)

📌 Core Information

🔹 Job Title: Marketing Director (H/F)

🔹 Company: Withings

🔹 Location: Issy-les-Moulineaux, Île-de-France, France

🔹 Job Type: Full-Time, Remote (Telecommuting)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (100% telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving global marketing strategy for Withings
• Managing and growing a team of marketing professionals
• Collaborating cross-functionally with product, sales, finance, and data teams
• Conducting market research and consumer analysis to inform strategy
• Optimizing campaign performance and measuring business impact

ASSUMPTION: This role requires a strategic mindset, strong leadership, and a proven track record in marketing, ideally within the health, digital, or tech sectors.

📋 Key Responsibilities

✅ Develop and implement global marketing strategies that align with Withings' vision

✅ Conduct market research and consumer analysis to inform marketing strategies

✅ Supervise and coordinate all marketing activities, including brand, communication, product marketing, media, and omnichannel campaigns

✅ Collaborate with cross-functional teams to ensure marketing efforts support business objectives

✅ Manage, mentor, and grow a team of marketing professionals

✅ Establish and maintain relationships with external partners, such as agencies, media, influencers, and service providers

ASSUMPTION: This role requires a balance of strategic thinking and operational excellence, with the ability to manage both high-level initiatives and day-to-day tasks.

🎯 Required Qualifications

Education: Master's degree in Business, Marketing, or a related field from a top-tier university or business school

Experience: At least 5 years of significant experience in marketing, with a focus on strategy, brand management, and campaign management. Experience in the health, digital, or tech sectors is a plus.

Required Skills:

• Proven ability to define and execute successful marketing strategies
• Strong leadership and team management skills
• Excellent analytical and data-driven decision-making skills
• Strong creative thinking and problem-solving abilities
• Fluency in French and English, both written and spoken

Preferred Skills:

• Experience in the health or wellness sector
• Knowledge of the French market and consumer landscape
• Experience working with remote or global teams

ASSUMPTION: Candidates with a strong background in marketing strategy, brand management, and campaign optimization will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Stock Options
• Choice of smartphone and computer
• Discounts for cultural and sports activities
• Company restaurant

Working Hours: Full-time, flexible hours with a focus on results and outcomes

ASSUMPTION: The salary range is estimated based on market research and the level of experience required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Withings operates in the wellness and fitness services industry, focusing on connected health and wearable technologies.

Company Size: Withings has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Withings was founded in 2008, making it a well-established player in the connected health market.

Company Description:

• Withings is a pioneer and leader in the connected health market, known for its innovative and award-winning products
• The company aims to make better health part of daily life by creating technology that people love
• Withings offers a range of clinically validated and multi-award-winning products, including smart scales, hybrid watches, blood pressure monitors, sleep analyzers, and more

Company Specialties:

• Health and wellness technology
• Wearable devices and connected health
• Data science and healthcare professional collaboration

Company Website: withings.com

ASSUMPTION: Withings' focus on connected health and wellness provides candidates with the opportunity to work on innovative products that improve people's lives.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Business Officer (CBO).

Reporting Structure: The Marketing Director will manage a team of approximately 10 marketing professionals.

Work Arrangement: This role is 100% remote, with the option to work from the company's headquarters in Issy-les-Moulineaux, France.

Growth Opportunities:

• Withings' growth and expansion present opportunities for career advancement within the marketing department or across the organization
• The company's focus on innovation and new product development offers chances to work on cutting-edge projects
• Withings' global presence provides opportunities to gain international experience and collaborate with diverse teams

ASSUMPTION: Candidates seeking a challenging and impactful role in a dynamic and growing organization will find this opportunity appealing.

🌍 Location & Work Environment

Office Type: Withings' headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Issy-les-Moulineaux, France

Geographic Context:

• Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living
• The area is well-connected by public transportation, with easy access to the city center
• Issy-les-Moulineaux is home to a vibrant tech and startup ecosystem, with many companies in the health, digital, and tech sectors

Work Schedule: Full-time, flexible hours with a focus on results and outcomes. Occasional travel may be required for meetings, events, or conferences.

ASSUMPTION: Candidates comfortable working remotely and collaborating with global teams will thrive in this work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interviews with the hiring manager and other team members
• Case study or presentation preparation and delivery
• Final interview with the CBO

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team management skills
• Analytical and data-driven decision-making
• Cultural fit and alignment with Withings' values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, brand management, and campaign management experience
• Prepare examples of your past achievements in these areas to discuss during the interview
• Research Withings' products, market position, and competition to demonstrate your understanding of the industry

ATS Keywords: Marketing strategy, brand management, campaign management, market research, consumer analysis, team management, cross-functional collaboration, health sector, digital marketing, tech industry, French market, remote work

ASSUMPTION: Withings' interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive marketing success for the organization.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be comfortable using a range of marketing tools and technologies to support their work and drive results.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Simplicity
• Quality
• Collaboration
• Customer focus

Work Style:

• Results-driven and outcome-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you embody Withings' values in your daily work?
• Can you provide an example of a time when you drove results through collaboration and teamwork?
• How do you approach data analysis and decision-making in your marketing strategies?

ASSUMPTION: Candidates who align with Withings' values and work style will be most successful in this role and contribute positively to the company culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing strategic thinking with day-to-day operational tasks
• Adapting to a dynamic and evolving market and consumer landscape
• Working with cross-functional teams and stakeholders to align marketing efforts with business objectives

ASSUMPTION: Candidates should be comfortable addressing these challenges and demonstrating their ability to drive results in a dynamic and complex environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in other health, digital, or tech companies
• However, Withings' focus on connected health and wellness sets it apart from other organizations in the market
• Career progression in this role could lead to a Chief Marketing Officer (CMO) or other senior leadership positions within Withings or another organization

ASSUMPTION: Candidates should research similar roles in the industry to understand the market landscape and competitive offerings.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new Withings product
• Conducting market research and consumer analysis to inform marketing strategies and product development
• Managing a team to optimize the performance of Withings' omnichannel marketing efforts

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they drove results in their previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into Withings' overall business strategy and growth plans?
• Can you describe the team structure and dynamics within the marketing department?
• How does Withings support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Withings approach cross-functional collaboration and alignment with business objectives?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and organization, as well as their understanding of the industry and market landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Withings careers page
• Tailor your resume and cover letter to highlight your marketing strategy, brand management, and campaign management experience
• Prepare examples of your past achievements in these areas to discuss during the interview
• Research Withings' products, market position, and competition to demonstrate your understanding of the industry
• Follow up with the Withings HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.