📌 Core Information
🔹 Job Title: Marketing Director, HCP, Respiratory Specialty
🔹 Company: AstraZeneca
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic direction and execution of HCP-focused marketing strategies for Inhaled Respiratory franchise
- Leading and developing a high-performing marketing team
- Ensuring alignment with commercial goals and managing P&L
- Collaborating cross-functionally and externally to improve brand strategy and implementation
- Adapting to a fast-evolving market environment and driving innovation in brand execution
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Lead the strategic direction, design, execution, and performance measurement of HCP-focused marketing strategies and tactics to achieve brand objectives for the Inhaled Respiratory franchise.
✅ Build, implement, and optimize a marketing strategy for HCPs across various channels in coordination with Sales and other teams for brand efficiency.
✅ Lead, mentor, and develop members of the brand team, including performance management, talent development, and succession planning for future marketing leaders.
✅ Deliver robust strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns—supporting new market/channel development, sales integration, and overall ROI analysis.
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in business, marketing, or life sciences.
Experience: 8+ years of pharmaceutical or healthcare industry experience, including at least 5 years in direct pharmaceutical marketing and promotions with a strong record of successfully delivering strategic and operational plans.
Required Skills:
- Proven leadership and team development skills
- Strong financial acumen, including managing P&L, delivering growth, and assessing program investments using robust analysis and scenario planning
- Excellent presentation, negotiation, and communication skills
- Demonstrated ability to work effectively across cross-functional business units
- Strong understanding of local healthcare system pricing, reimbursement, and market dynamics
Preferred Skills:
- Advanced degree (MBA, MS, PharmD, or equivalent)
- Experience in the Respiratory therapeutic area and/or with HCP marketing for specialty products
- Proven expertise in market access/managed markets and deep knowledge of payer and reimbursement strategies
- Experience leading digital, cross-channel, and integrated brand initiatives
- History of successful change transformation and driving innovation in brand execution
ASSUMPTION: While an advanced degree is preferred, a strong track record of success in the field is equally valuable.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Marketing Director role with 10+ years of experience in the pharmaceutical industry)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off
- Tuition reimbursement and professional development opportunities
- Employee stock purchase plan
Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work on non-office days
ASSUMPTION: Salary range is estimated based on industry standards and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines, primarily in the areas of Oncology, Cardiovascular, Renal & Metabolism, and Respiratory.
Company Size: AstraZeneca has over 77,000 employees worldwide, providing a large and diverse work environment.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group.
Company Description:
- AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines to patients worldwide.
- The company focuses on areas where there is significant unmet medical need, including cancer, cardiovascular, metabolic, and respiratory diseases.
- AstraZeneca fosters a culture of innovation, collaboration, and sustainability, aiming to make a meaningful difference in the lives of patients and society.
Company Specialties:
- Pharmaceuticals
- Biopharmaceuticals
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's size and global presence offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Executive Director of Marketing.
Reporting Structure: The Marketing Director will lead and mentor a team of marketing professionals, with potential for further team expansion based on business needs.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site for a minimum of three days per week.
Growth Opportunities:
- Potential to lead additional brands or therapeutic areas as the business grows and evolves
- Opportunities to develop leadership skills and mentor team members
- Chance to gain experience in a global pharmaceutical company and contribute to its mission
ASSUMPTION: Given AstraZeneca's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Wilmington office is a modern, collaborative workspace designed to facilitate innovation and teamwork.
Office Location(s): 1 Francis Crick Avenue, Cambridge Biomedical Campus, Cambridge, Cambridgeshire CB2 0AA, GB; Astraallen, Sodertalje, Stockholm County 152 57, SE
Geographic Context:
- Wilmington, Delaware, is a mid-sized city with a cost of living slightly above the national average.
- The area offers a mix of urban and suburban living, with easy access to major cities like Philadelphia and Baltimore.
- Wilmington has a diverse cultural scene, with numerous museums, theaters, and parks.
Work Schedule: The standard workweek is Monday through Friday, with a flexible start and end time. Remote work is permitted on non-office days.
ASSUMPTION: The Wilmington office provides a collaborative and innovative work environment, with opportunities for both on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Understanding of the pharmaceutical industry and market dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and brand management
- Demonstrate your ability to lead and develop a high-performing team
- Showcase your understanding of the pharmaceutical industry and market dynamics
ATS Keywords: Marketing strategy, HCP marketing, brand management, team leadership, P&L management, market dynamics, cross-functional collaboration, pharmaceutical industry
ASSUMPTION: AstraZeneca's application process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While specific tools may vary, candidates should be comfortable using common marketing and data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Science-driven
- Integrity
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you align with AstraZeneca's patient-centric approach to drug development and marketing?
- Are you comfortable working in a dynamic, fast-paced environment with a high degree of ambiguity?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: AstraZeneca values candidates who are patient-focused, adaptable, and collaborative, with a strong commitment to innovation and performance.
⚠️ Potential Challenges
- Managing a high-performing team through change and ambiguity
- Navigating a complex, evolving market environment
- Balancing short-term brand performance with long-term strategic goals
- Ensuring alignment with commercial goals and managing P&L
ASSUMPTION: This role presents both strategic and operational challenges, requiring strong leadership, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position requires a deep understanding of the pharmaceutical industry and healthcare system pricing, reimbursement, and market dynamics
- This role offers the opportunity to work on a portfolio of respiratory brands, providing exposure to multiple therapeutic areas and patient populations
- Career progression in AstraZeneca may involve leading additional brands, therapeutic areas, or functional teams
ASSUMPTION: While this role shares similarities with other marketing director positions, its focus on the pharmaceutical industry and respiratory therapeutic area sets it apart.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new respiratory product launch
- Optimizing marketing spend across multiple channels to maximize ROI
- Collaborating with cross-functional teams to integrate a newly acquired brand into the portfolio
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, requiring both long-term planning and day-to-day execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Inhaled Respiratory franchise?
- What are the key priorities for the first 90 days in this role?
- How does AstraZeneca support the professional development and growth of its marketing leaders?
- What is the expected timeline for reviewing and adjusting the brand strategy based on market performance and feedback?
- How does the Wilmington office collaborate with other AstraZeneca locations, both domestically and internationally?
ASSUMPTION: These questions are designed to provide insight into the role's strategic context, priorities, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching AstraZeneca's mission, values, and recent news
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
