📌 Core Information
🔹 Job Title: Marketing Director - HK & Macau
🔹 Company: Pierre Fabre Laboratories
🔹 Location: Hong Kong - Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local marketing strategies
- Managing omni-channel marketing activation plans
- Adapting brand/franchise image and values locally
- Defining customer/health professional profiles and journeys
- Contributing to global brand/franchise strategy
- Leading and supervising the marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.
📋 Key Responsibilities
✅ Develop and implement local marketing strategies to meet turnover and profit margin objectives
✅ Manage the implementation of omni-channel marketing activation plans and monitor their application
✅ Ensure the correct adaptation of the brand/franchise image and values locally
✅ Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys
✅ Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
✅ Develop and contribute to developing digital strategy, ensuring a good return on investment
✅ Measure the performance of omni-channel marketing action plans and propose plans for improvement
✅ Draw up and ensure budget and key performance indicator monitoring for the department/area
✅ Lead and supervise the team, developing skills and managing performance at an individual and collective level
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: At least 5-10 years of experience in marketing, with a focus on pharmaceutical or cosmetics industries
Required Skills:
- Proven experience in marketing strategy development and implementation
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Fluency in English and Cantonese/Mandarin
- Strong analytical and problem-solving skills
- Proficient in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Experience in the Hong Kong and Macau markets
- Knowledge of the pharmaceutical or cosmetics industry
- Fluency in additional languages
ASSUMPTION: Given the global nature of the role, candidates with international experience and language skills are strongly preferred.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - 1,200,000 per annum (Based on experience and industry standards)
Benefits:
- Competitive health insurance and retirement plans
- Generous vacation and leave policies
- Employee stock ownership plan
- Opportunities for professional development and training
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hong Kong. The final offer will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global), with a significant presence in Hong Kong
Founded: 1962, with a strong heritage in both pharmaceuticals and dermocosmetics
Company Description:
- Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group
- Its portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Klorane, and Pierre Fabre Oncologie
- The company is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, with a smaller share owned by employees
Company Specialties:
- From Health to Beauty
- Family Health
- Dermo-Cosmetics
- Pharmaceuticals
- Oncology
- Skincare
- Haircare
- Personal care
Company Website: www.pierre-fabre.com
ASSUMPTION: Pierre Fabre's unique positioning as a pharmaceutical and dermocosmetics company offers a diverse range of products and markets to work in.
📊 Role Analysis
Career Level: Experienced professional with potential for growth into regional or global marketing roles
Reporting Structure: This role reports directly to the Regional Marketing Director and oversees the local marketing team
Work Arrangement: On-site, with occasional travel to other Pierre Fabre offices in the region
Growth Opportunities:
- Potential to take on regional responsibilities as the company expands in Asia
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training programs
ASSUMPTION: Given Pierre Fabre's global presence and commitment to employee development, this role offers strong growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and meeting rooms
Office Location(s): Hong Kong - Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem
- The city offers a high standard of living, with excellent dining, shopping, and cultural attractions
- Hong Kong's strategic location in Asia makes it an ideal base for regional marketing operations
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings in other time zones
ASSUMPTION: Hong Kong's dynamic business environment and central location in Asia make it an exciting place to work in marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Regional Marketing Director
- Second-round interview with the local marketing team
- Final interview with the Regional Marketing Director and/or other senior stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and adaptability
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Research Pierre Fabre's products, markets, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing Strategy, Digital Marketing, Team Leadership, Budget Management, Performance Measurement, Omni-channel Marketing, Brand Management, Customer Profiling, Sales Development, Collaboration, Market Analysis, Innovation, Pharmaceutical Ethics, Health Care Partnerships
ASSUMPTION: Pierre Fabre's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on real-world problem-solving scenarios.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM software (e.g., Salesforce, Microsoft Dynamics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the local marketing team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Expertise
- Responsibility
- Innovation
- Performance
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and responsive to changing market conditions
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Pierre Fabre's patient-centric values?
- Can you provide an example of a time when you had to adapt your marketing approach to respond to a sudden change in the market or competitive landscape?
- How do you balance the need for innovation and risk-taking with the responsibility to deliver results and meet business objectives?
ASSUMPTION: Pierre Fabre values candidates who demonstrate a strong commitment to patient-centricity, a collaborative work style, and a results-driven approach.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing local market needs with global brand strategy, requiring a nuanced understanding of both local and global perspectives
- Operating in a dynamic and competitive market, requiring adaptability and a proactive approach to market trends and changes
- Managing a significant budget and key performance indicators, requiring strong financial management skills
ASSUMPTION: These challenges are inherent in the role and can be overcome by a strong candidate with the right skills and experience.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of both pharmaceutical and dermocosmetics markets
- Pierre Fabre's unique positioning as a pharmaceutical and dermocosmetics company offers a diverse range of products and markets to work in
- This role offers the opportunity to work on both medical and consumer-facing brands, providing a broad range of experience and growth potential
ASSUMPTION: Given Pierre Fabre's unique positioning and diverse product portfolio, this role offers a unique set of opportunities and challenges compared to other marketing roles in the industry.
📝 Sample Projects
- Developing and implementing a local marketing strategy for a new product launch in the Hong Kong and Macau markets
- Managing a cross-functional team to execute a regional omni-channel marketing campaign for an established brand
- Conducting market research and analysis to inform brand positioning and messaging in the local market
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Director might work on, but the specific projects will vary depending on the brand, market, and business priorities.
❓ Key Questions to Ask During Interview
- How does Pierre Fabre support the professional development and growth of its marketing team members?
- Can you describe the regional marketing team structure and how this role fits into it?
- How does Pierre Fabre approach collaboration and knowledge-sharing between its marketing teams in different regions?
- What are the key priorities for this role in the first 90 days?
- How does Pierre Fabre measure the success of its marketing initiatives, and how is this role expected to contribute to that process?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's approach to marketing, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, using the ATS keywords provided
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Research Pierre Fabre's products, markets, and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
