Marketing Director in LTC Setting

📌 Core Information

🔹 Job Title: Marketing Director in LTC Setting

🔹 Company: Summit LTC Sherman LLC

🔹 Location: Sherman, Texas, United States

🔹 Job Type: On-site

🔹 Category: Hospitals and Health Care

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining referral source relationships in various healthcare settings
• Managing and creating strategic initiatives to maximize admissions and maintain facility census levels
• Implementing the facility’s marketing plan, traveling, and speaking before groups
• Obtaining resident information, communicating with families/responsible parties, and working with referral agencies

ASSUMPTION: This role requires a high level of interpersonal skills, strategic thinking, and the ability to work independently and as part of a team.

📋 Key Responsibilities

✅ Build and maintain referral source relationships in hospitals, clinics, senior-service related organizations, and other community settings

✅ Manage and create strategic initiatives to maximize admissions and maintain an acceptable facility census level

✅ Implement the facility’s marketing plan, travel, and speak before groups to promote the facility and its services

✅ Obtain resident information, communicate with families/responsible parties, and work with referral agencies to ensure smooth admissions processes

✅ Evaluate the effectiveness of marketing strategies and make data-driven decisions to improve outcomes

ASSUMPTION: This role involves a significant amount of travel and requires strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college or university

Experience: Three (3) years of experience in a healthcare business development role and/or an equivalent combination of education and experience

Required Skills:

• Proven history of implementing and evaluating successful marketing strategies
• Strong relationship-building skills
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Proficiency in electronic medical records (preferred)

Preferred Skills:

• Previous experience working in a long-term care, skilled nursing, or related setting
• Existing business relationships in the local area

ASSUMPTION: Candidates with relevant experience in the long-term care industry and existing local business relationships may be given preference.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Director in the healthcare sector with 2-5 years of experience in Texas)

Benefits:

• 401(k)
• Continuing education credits
• Dental insurance
• Disability insurance
• Employee assistance program
• Free parking
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Working Hours: Full-time, typically Monday-Friday, with some evenings and weekends required for events and presentations

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Summit LTC Sherman LLC operates in the Hospitals and Health Care industry, focusing on long-term care, skilled nursing, and related services.

Company Size: Summit LTC Sherman LLC is a mid-sized company with 1,001-5,000 employees, providing a structured yet collaborative work environment.

Founded: Summit LTC Sherman LLC was founded in 2016, bringing together industry veterans with over 30 years of combined skilled nursing facility experience.

Company Description:

• Summit LTC manages the operations of skilled nursing and rehabilitation facilities throughout Texas
• Committed to providing the highest quality of care, improving health outcomes, and maintaining residents’ dignity and independence
• Demonstrates a strong commitment to the communities it serves, as evidenced by its response to Hurricane Harvey

Company Specialties:

• Long Term Care
• Hospice
• Skilled Nursing
• Restorative Nursing
• Respite Care
• IV Therapy
• Wound Care
• Rehabilitation
• Respiratory Care

Company Website: http://summitltc.com/

ASSUMPTION: Summit LTC Sherman LLC is focused on growth and expansion, providing opportunities for career advancement within the organization.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Director reports directly to the facility’s administrator and works closely with the admissions and clinical teams.

Work Arrangement: This is an on-site role, requiring regular presence at the facility and in the community.

Growth Opportunities:

• Advancement to regional or corporate marketing roles within the organization
• Expansion of responsibilities based on facility growth and success
• Professional development through continuing education credits and industry conferences

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization as Summit LTC Sherman LLC continues to expand its services and facilities.

🌍 Location & Work Environment

Office Type: The primary office is located at the facility, with regular travel required to build and maintain referral source relationships.

Office Location(s): 1000 E Sara Swamy Dr, Sherman, TX 75090, United States

Geographic Context:

• Sherman, Texas, is located in the northern part of the state, approximately 90 miles north of Dallas
• The area offers a mix of urban and rural environments, with a population of around 42,000 people
• Sherman is home to several healthcare facilities, providing ample opportunities for referral source relationships

Work Schedule: Full-time, typically Monday-Friday, with some evenings and weekends required for events and presentations

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on patient care and satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the facility’s administrator and/or the admissions team
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing and business development skills
• Communication and presentation skills
• Problem-solving and strategic thinking
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience in healthcare marketing and business development
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing strategies you’ve implemented and their outcomes
• Demonstrate your understanding of the long-term care industry and the specific needs of the facility

ATS Keywords: Marketing strategies, referral source relationships, healthcare business development, admissions management, community engagement, public speaking, electronic medical records, team leadership, strategic initiatives, communication skills, travel, evaluation of marketing strategies

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the facility’s hiring timeline.

🛠️ Tools & Technologies

• Electronic Medical Records (preferred)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: Proficiency in relevant marketing and business development tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity and ethical behavior
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and responsibility

Work Style:

• Adaptable and flexible, with the ability to work independently and as part of a team
• Strong communication and interpersonal skills
• Results-driven and focused on achieving goals
• Committed to providing high-quality care and ensuring patient satisfaction

Self-Assessment Questions:

• How do my personal values align with Summit LTC Sherman LLC’s company values?
• Am I comfortable working in a fast-paced, dynamic environment focused on patient care?
• Do I possess the necessary skills and experiences to build and maintain successful referral source relationships in the long-term care industry?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company’s values and work style.

⚠️ Potential Challenges

• Managing a high volume of travel and maintaining work-life balance
• Building and maintaining referral source relationships in a competitive healthcare market
• Adapting to changes in the healthcare industry and regulatory environment
• Ensuring the facility maintains an acceptable census level while prioritizing patient care and satisfaction

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experiences, and the support of the facility’s team.

📈 Similar Roles Comparison

• This role differs from other marketing positions in the healthcare industry in its focus on long-term care and skilled nursing facilities
• Industry-specific context: The long-term care industry is highly competitive, with a strong focus on patient care and satisfaction
• Career path comparison: Successful candidates may advance to regional or corporate marketing roles within the organization

ASSUMPTION: This role offers unique opportunities and challenges within the healthcare marketing sector.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase admissions from a specific referral source
• Analyzing facility census data to identify trends and make data-driven decisions to improve admissions
• Collaborating with the admissions and clinical teams to streamline the admissions process and improve patient satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the interdisciplinary nature of the role.

❓ Key Questions to Ask During Interview

• How does the facility support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the facility measure the success of its marketing efforts, and how will my performance be evaluated?
• What opportunities exist for collaboration with other departments and facilities within the organization?
• How does the facility ensure the well-being and satisfaction of its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the facility’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful marketing strategies you’ve implemented and their outcomes
• Follow up with the facility one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.