📌 Core Information
🔹 Job Title: Marketing Director, Leasing
🔹 Company: Rexford Industrial Realty, Inc.
🔹 Location: Los Angeles, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Los Angeles, CA; Costa Mesa, CA; or Riverside, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive leasing activity
- Managing the company’s digital presence to enhance brand visibility and lead generation
- Conducting market research and analysis to identify trends and opportunities
- Collaborating with cross-functional teams and industry stakeholders to achieve company goals
ASSUMPTION: This role requires a strong background in real estate marketing, with proven experience in driving leasing activity for commercial properties through strategic campaigns and digital innovation.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive leasing activity and attract prospective tenants for industrial properties
✅ Manage and optimize the company’s digital presence, including website, social media, and online advertising
✅ Conduct market research and analysis to identify trends, opportunities, and competitive positioning in the industrial real estate sector
✅ Create and oversee marketing campaigns and materials to effectively communicate the benefits of available properties
✅ Collaborate with the leasing team to understand customer needs and tailor marketing efforts to target the right audience segments
✅ Establish and maintain relationships with brokers, real estate agents, and industry influencers to increase property exposure and facilitate leasing deals
✅ Track and report on marketing performance metrics to continuously improve strategies
✅ Develop and manage the marketing budget for leasing, ensuring cost-effective use of resources while achieving desired outcomes
✅ Organize and execute property tours, open houses, and promotional events to showcase available spaces and engage potential tenants
✅ Bring a creative approach to revolutionize digital communications, brochures, leasing events, and more, emboldening and pioneering the brand across projects
✅ Stay current with industry trends and best practices to ensure the company’s marketing efforts remain innovative and effective
✅ Promote a culture of curiosity, learning, continuous improvement, and innovation
ASSUMPTION: This role requires a high level of creativity, data-driven decision-making, excellent communication skills, and the ability to collaborate effectively with cross-functional teams and industry stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree a plus
Experience: 7+ years of progressive experience in marketing, with a focus on real estate, industrial property, or related industry experience highly preferred. Experience with loyalty programs a plus
Required Skills:
- Proven track record of developing and executing successful marketing strategies and campaigns
- Strong analytical skills with the ability to interpret data and metrics to drive decision-making combined with a keen eye for aesthetics and details
- Exceptional leadership, communication, and interpersonal skills with the ability to collaborate effectively across teams
Preferred Skills:
- Experience with real estate marketing, industrial property, or related industry
- Familiarity with loyalty programs
ASSUMPTION: Candidates with a strong background in real estate marketing and proven experience in driving leasing activity through strategic campaigns and digital innovation are highly preferred.
💰 Compensation & Benefits
Salary Range: $136,000 to $180,000 per year, with a 30% discretionary annual bonus target and stock grant eligibility. The actual base salary and total compensation offered depend on various factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location where the job will be performed.
Benefits:
- Comprehensive benefits package including medical, dental, vision, and life insurance
- Unlimited paid time off
- Bonus eligibility and long-term incentives
- 401(k) employer match program
- Professional development resources
- Robust health and wellness program
- Volunteer and community engagement opportunities
- Employee resource groups committed to diversity, equity, and inclusion
Working Hours: Full-time position with a hybrid work model, offering a balanced blend of remote and in-office work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the real estate sector with the given experience level and location. The actual compensation may vary depending on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 51-200 employees
Founded: 2001
Company Description:
- Rexford Industrial Realty, Inc. (NYSE: REXR) is a leading, publicly traded industrial real estate investment and management company operating over 35 million square feet of industrial properties throughout Southern California with an enterprise value in excess of $13BN.
Company Specialties:
- Industrial Property Investment and Management in Southern California
Company Website: http://www.rexfordindustrial.com/
ASSUMPTION: Rexford Industrial Realty, Inc. is a well-established company in the real estate industry, focusing on industrial property investment and management in Southern California.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant responsibility for driving leasing activity and enhancing the company's brand
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Hybrid work model with a balanced blend of remote and in-office work
Growth Opportunities:
- Potential to advance to a senior-level marketing role or take on additional responsibilities within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to learn from and collaborate with experienced professionals in the real estate industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance within the company and work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and on-site work)
Office Location(s): Los Angeles, CA; Costa Mesa, CA; or Riverside, CA
Geographic Context:
- Los Angeles, CA: Diverse and vibrant city with a strong real estate market
- Costa Mesa, CA: Suburban city with a mix of urban and suburban environments
- Riverside, CA: Inland Empire city with a growing real estate market
Work Schedule: Full-time position with a flexible work arrangement that allows for a balance between remote and in-office work
ASSUMPTION: The hybrid work model offers a flexible and balanced work arrangement that caters to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager (VP of Marketing) and/or other team members
- Final interview or presentation with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing and brand management skills
- Analytical and data-driven decision-making abilities
- Leadership, communication, and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Rexford Industrial Realty, Inc. and be ready to discuss how your skills and experience align with the company's mission and values
- Practice common marketing interview questions and brush up on your industry knowledge
ATS Keywords: Real Estate Marketing, Strategic Campaigns, Digital Innovation, Data-Driven Decision-Making, Communication Skills, Collaboration, Market Research, Analytical Skills, Leadership, Creativity, Brand Development, Customer Needs Assessment, Relationship Management, Performance Metrics Tracking, Budget Management, Event Organization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and campaign development skills, as well as their ability to work collaboratively and align with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Excellence: Pursuing continuous improvement and outstanding results in all that we do
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing creativity and forward-thinking to stay ahead of industry trends
- Accountability: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Creative: Approaching problems with innovative solutions and a unique perspective
- Collaborative: Working effectively with cross-functional teams and stakeholders
- Adaptable: Embracing change and adjusting to new situations and challenges
- Results-oriented: Focusing on achieving desired outcomes and driving business growth
Self-Assessment Questions:
- How do my personal values align with Rexford Industrial Realty, Inc.'s company values?
- Am I comfortable working in a hybrid environment and balancing remote and in-office work?
- Do I have the necessary skills and experience to develop and execute successful marketing strategies and campaigns in the real estate industry?
ASSUMPTION: Rexford Industrial Realty, Inc. values candidates who demonstrate strong alignment with their company values, as well as the ability to thrive in a hybrid work environment and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing remote and in-office work in a hybrid work arrangement
- Adapting to a fast-paced and dynamic real estate market
- Collaborating effectively with cross-functional teams and industry stakeholders
ASSUMPTION: The Marketing Director, Leasing role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Marketing Manager, Commercial Real Estate: Focuses on driving leasing activity and enhancing brand visibility for commercial properties, with a broader scope of responsibilities and less strategic input
- Senior Marketing Specialist, Industrial Real Estate: Specializes in marketing industrial properties, with a narrower focus and less overall responsibility for driving leasing activity
- Marketing Director, Real Estate Investment Firm: Oversees marketing efforts for a real estate investment firm, with a broader scope of responsibilities and a focus on investor relations and fundraising
ASSUMPTION: The Marketing Director, Leasing role is unique in its focus on driving leasing activity and enhancing brand visibility for industrial properties, requiring a strong background in real estate marketing and proven experience in strategic campaign development and digital innovation.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive leasing activity for a newly acquired industrial property portfolio
- Launching a targeted digital advertising campaign to attract prospective tenants for a specific industrial property, resulting in a 30% increase in lead generation within the first three months
- Creating and managing a successful event series to showcase available industrial properties and engage potential tenants, leading to a 25% increase in leasing activity
ASSUMPTION: The Marketing Director, Leasing role involves a wide range of projects, from strategic marketing campaigns to tactical event management, requiring a diverse skill set and the ability to adapt to different situations.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Rexford Industrial Realty, Inc.'s leasing division, and how this role fits into that strategy?
- How does the marketing team collaborate with the leasing team to understand customer needs and tailor marketing efforts to target the right audience segments?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
- How does Rexford Industrial Realty, Inc. support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does the hybrid work model support this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on real estate marketing, strategic campaign development, and digital innovation
- Prepare examples of successful marketing campaigns or projects you've led in the past, showcasing your ability to drive leasing activity and enhance brand visibility
- Research Rexford Industrial Realty, Inc. and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
