📌 Core Information
🔹 Job Title: Marketing Director - Lifestyle & Luxury (Corporate based)
🔹 Company: Highgate Hotels
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading omnichannel marketing strategies to elevate brand equity and drive topline growth
- Developing and executing go-to-market strategies for new property builds, openings, and brand transitions
- Collaborating with hotel teams to develop localized initiatives that support revenue growth and differentiation
- Managing performance and digital marketing efforts to improve acquisition and retention
- Building and leading cross-functional teams to ensure cohesive execution of marketing initiatives
ASSUMPTION: This role requires a strategic and hands-on leader with a blend of creative storytelling, digital fluency, data-driven decision-making, and hospitality marketing expertise, particularly across lifestyle, F&B, and experiential verticals.
📋 Key Responsibilities
✅ Integrated Marketing Strategy & Brand Positioning: Lead omnichannel campaigns, craft brand narratives, and partner with hotel teams to develop localized initiatives.
✅ Performance & Digital Marketing: Oversee SEO, paid media, CRM, and email strategies to improve acquisition and retention, and drive lifecycle marketing efforts.
✅ Social Media, Influencer, & PR: Lead social media strategy and content development, manage influencer collaborations, and work closely with PR teams on earned media.
✅ Strategic Partnerships & Experiential Marketing: Cultivate brand partnerships, curate activations, and partner with F&B, programming, and creative teams to build brand-led destination drivers.
✅ Marketing Operations & Budget Management: Oversee marketing budgets, planning, and resource allocation, build marketing playbooks, and conduct post-campaign analysis.
ASSUMPTION: The ideal candidate will have a proven track record in luxury or lifestyle hospitality or premium consumer brands, including demonstrated success in developing go-to-market strategies for new property launches and brand transitions.
🎯 Required Qualifications
Education: A bachelor’s degree in marketing, Communications, or a related field
Experience: 5-10 years in luxury or lifestyle hospitality or premium consumer brands
Required Skills:
- Integrated marketing expertise with a data-driven approach
- Trend anticipation and forward-thinking mindset
- Cross-functional collaboration and team leadership
- Creative storytelling and guest experience focus
- Executional excellence and technical proficiency
Preferred Skills:
- Fluency in additional languages
- Experience with CMS and digital tools
ASSUMPTION: Candidates should possess strong analytical skills, be able to align marketing initiatives with ownership objectives, and effectively communicate performance metrics and strategic insights.
💰 Compensation & Benefits
Salary Range: $150,000 - $190,000 per year (based on industry standards for this role and experience level)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and food and beverage
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on real estate investment and management
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: Highgate was founded in 2003, with a strong history of innovation and success in the hospitality industry
Company Description:
- Highgate is a premier real estate investment and hospitality management company
- Recognized as an innovator in the industry, Highgate is the dominant player in U.S. gateway markets
- The company provides expert guidance through all stages of the hospitality property cycle
Company Specialties:
- Hospitality management
- Revenue management
- Real estate investment
- Branding, development, and sales & marketing
Company Website: www.highgate.com
ASSUMPTION: Highgate's extensive experience and expertise in the hospitality industry make it an attractive employer for professionals seeking a challenging and rewarding career in the field.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and works closely with hotel teams and owners
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential to advance to a senior-level marketing role within the company
- Opportunities to work on diverse projects and brands within the Highgate portfolio
- Chance to develop and mentor junior marketing team members
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with the potential for significant growth and impact within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters in New York City, with a modern and collaborative work environment
Office Location(s): 870 7th Avenue, New York, NY 10019
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is a major hub for the hospitality industry, providing ample networking opportunities
- New York City has a competitive job market, with many talented professionals in the hospitality and marketing fields
Work Schedule: Full-time, with flexibility based on project needs and the potential for occasional overtime or weekend work
ASSUMPTION: Working in New York City offers unique advantages, such as exposure to diverse perspectives and a fast-paced, dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and brand positioning
- Performance and digital marketing skills
- Cross-functional collaboration and team leadership
- Cultural fit and alignment with Highgate's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Research Highgate and the hospitality industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Integrated marketing, brand positioning, performance marketing, digital marketing, social media, influencer marketing, public relations, strategic partnerships, experiential marketing, marketing operations, budget management, team leadership, analytical skills, creative storytelling, guest experience focus, project management, technical proficiency
ASSUMPTION: Highgate's interview process is designed to assess your marketing expertise, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CMS and digital tools (as needed)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Strategic and forward-thinking
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders to achieve common goals?
- Do you possess strong analytical skills and a data-driven approach to marketing?
ASSUMPTION: Highgate values candidates who align with their core values and possess a strategic, collaborative, and data-driven work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with day-to-day execution
- Working with diverse hotel teams and owners to align marketing strategies with their objectives
- Keeping up with industry trends and best practices in digital marketing and hospitality
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic planning, and effective communication with stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury and lifestyle hospitality, requiring a blend of creative storytelling, digital fluency, and data-driven decision-making
- Compared to other marketing roles in the hospitality industry, this position offers a broader scope of responsibilities and the opportunity to work on diverse projects and brands
- Career progression in this role may lead to senior-level marketing positions within Highgate or other hospitality companies
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with the potential for significant growth and impact within the hospitality industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new luxury hotel opening in a major gateway market
- Repositioning an existing lifestyle hotel brand to better compete in the luxury segment
- Launching a targeted digital marketing campaign to drive direct bookings and increase guest lifetime value
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Director role at Highgate.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Lifestyle & Luxury Division?
- How does Highgate support the growth and development of its marketing team members?
- What are the most significant challenges facing the hospitality industry in the next 5 years, and how is Highgate positioned to address them?
- How does Highgate measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with other departments, such as F&B, programming, and creative teams, to enhance the guest experience?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Research Highgate and the hospitality industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
