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Marketing Director, London Tech Week

Informa Group Plc.
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director, London Tech Week

πŸ”Ή Company: Informa Group Plc.

πŸ”Ή Location: London, England, United Kingdom

πŸ”Ή Job Type: Full-time, Hybrid (3 days per week in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with remote flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for London Tech Week and Informa Tech Founders
  • Leading and coaching a marketing team to deliver successful, data-driven campaigns
  • Collaborating with content, sales, and marketing teams to create compelling messaging and design
  • Managing data strategy, collection, storage, and analytics to improve customer understanding
  • Ensuring high-quality marketing collateral and brand alignment

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive success in a fast-paced, evolving tech environment.

πŸ“‹ Key Responsibilities

βœ… Set the marketing strategy for London Tech Week and Informa Tech Founders, making data-driven decisions to optimize all marketing channels

βœ… Lead, develop, and manage the marketing team, focusing on self-development and colleague development

βœ… Own the data strategy, improving data integration across platforms and developing data analytics programs

βœ… Ensure high-quality marketing collateral and develop KPIs to measure campaign success and business performance

βœ… Lead the planning and implementation of an integrated, customer-focused digital marketing strategy, optimizing all digital channels and ROI

βœ… Develop partnership marketing plans to meet customer needs and business objectives

βœ… Develop project plans, allocate resources, and track delivery to ensure efficient use of team and resources

βœ… Control budgets and allocate resources amongst projects

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience leading a B2B events marketing team (5-10 years)

Required Skills:

  • Excellent leadership and organizational skills
  • Self-starter mindset with the confidence to take initiative
  • Analytical and creative thinking
  • Excellent communication and interpersonal skills
  • Thorough knowledge of digital marketing
  • Customer-first mindset and interest in the tech sector
  • Data-driven approach
  • Attention to detail

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with the tech industry and events sector
  • Proficiency in data analysis and visualization tools

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on events, and demonstrate a proven track record of driving results through data-driven strategies.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per annum (based on industry standards for a Marketing Director role in London)

Benefits:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company-funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in London. The final offer may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets

Company Size: 10,001+ employees, providing a broad range of opportunities and a diverse work environment

Founded: Informa was founded in 1998, with a history of growth and expansion in the information services industry

Company Description:

  • Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
  • A leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK's FTSE 100 group of public companies
  • A place where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow

Company Specialties:

  • Academic Publishing
  • Marketing Services
  • Data & Intelligence
  • Digital events
  • Exhibitions
  • Specialist content
  • Research
  • Consultancy
  • Digital services
  • Lead generation
  • B2B markets
  • Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa's diverse portfolio and global presence offer candidates the opportunity to work on various projects and collaborate with international teams.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Marketing or a similar position

Reporting Structure: The Marketing Director will oversee a team of marketing professionals, including specialists in digital marketing, content creation, and event marketing

Work Arrangement: This role is hybrid, requiring 3 days per week in the office, with the remaining days worked remotely

Growth Opportunities:

  • Progression to a more senior marketing role within Informa or its subsidiaries
  • Expansion into other areas of the business, such as events, content, or data services
  • International assignments or secondments to Informa's global offices

ASSUMPTION: Informa's size and diverse portfolio provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace with a mix of open-plan and private meeting areas

Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom

Geographic Context:

  • London is a major global hub for technology, finance, and business, providing ample opportunities for networking and professional growth
  • The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options
  • London's diverse and multicultural population fosters a dynamic and inclusive work environment

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role's hybrid nature allows for flexibility in working hours

ASSUMPTION: Informa's London office provides a modern, collaborative workspace, with ample opportunities for professional growth and development in a dynamic city environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • First-round interview with the hiring manager or a member of the marketing team
  • Second-round interview with senior leadership, focusing on cultural fit and strategic thinking
  • Final-round interview with the Head of Marketing or a similar position, discussing the role's specifics and career growth opportunities
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and marketing expertise
  • Leadership and team management skills
  • Data-driven decision-making and analytics proficiency
  • Cultural fit and alignment with Informa's values
  • Industry knowledge and understanding of the tech sector

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and leadership style
  • Research Informa's portfolio, values, and culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Marketing strategy, data-driven, digital marketing, event marketing, team leadership, marketing team, customer-focused, tech industry, hybrid role

ASSUMPTION: Informa's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive results in a fast-paced, evolving tech environment.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: Informa's marketing team uses a range of tools and technologies to streamline workflows, improve collaboration, and drive data-driven decision-making.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: putting customers at the heart of everything we do
  • Collaborative: working together to achieve more
  • Expert: leveraging our knowledge and expertise to drive success
  • Inclusive: fostering a diverse and inclusive environment where everyone can thrive
  • Agile: embracing change and continuous improvement

Work Style:

  • Dynamic and fast-paced, with a focus on driving results and continuous improvement
  • Collaborative and team-oriented, with a strong emphasis on knowledge-sharing and cross-functional collaboration
  • Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
  • Flexible and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

  • How do you demonstrate Informa's customer-centric value in your approach to marketing?
  • Can you provide an example of a time when you drove results through collaborative teamwork?
  • How do you stay up-to-date with industry trends and new technologies in the marketing landscape?

ASSUMPTION: Informa's values and work style emphasize collaboration, expertise, and a customer-centric approach, with a focus on driving results and continuous improvement in a dynamic and fast-paced environment.

⚠️ Potential Challenges

  • The role requires a strong understanding of the tech industry and its trends, which may necessitate additional learning and adaptation
  • The hybrid work arrangement may present challenges in balancing remote and on-site work, requiring strong time management and communication skills
  • The role's focus on data-driven decision-making may require additional training or development in data analysis and visualization
  • London's competitive job market and high cost of living may present challenges for some candidates

ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be prepared to navigate potential challenges related to the tech industry, hybrid work arrangement, data-driven approach, and the competitive London job market.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing director roles in the tech industry, this position places a greater emphasis on data-driven decision-making and digital marketing
  • Informa's global presence and diverse portfolio provide more extensive opportunities for career growth and development compared to smaller tech companies or startups
  • This role's hybrid work arrangement offers more flexibility than traditional on-site roles, but less flexibility than fully remote positions

ASSUMPTION: This role offers a unique blend of data-driven marketing, strategic thinking, and team leadership, with ample opportunities for career growth and development within Informa's diverse portfolio and global presence.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to drive event attendance for London Tech Week
  • Conducting market research and analysis to identify trends and opportunities in the tech industry, informing marketing strategy and content creation
  • Collaborating with the sales team to create and implement a partnership marketing plan, driving revenue growth and customer acquisition

ASSUMPTION: These sample projects illustrate the role's focus on data-driven decision-making, strategic thinking, and cross-functional collaboration to drive results in the tech industry.

❓ Key Questions to Ask During Interview

  • How does this role fit into Informa's overall marketing strategy for London Tech Week and Informa Tech Founders?
  • Can you describe the team structure and dynamics within the marketing department?
  • How does Informa support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does Informa measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These interview questions help candidates better understand the role's context, team dynamics, and performance metrics, enabling them to make informed decisions about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and leadership style
  • Research Informa's portfolio, values, and culture to demonstrate your enthusiasm and fit for the role
  • Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.