📌 Core Information
🔹 Job Title: Marketing Director, London Tech Week
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for London Tech Week and Informa Tech Founders
- Leading and coaching a marketing team to deliver successful, data-driven campaigns
- Collaborating with content, sales, and marketing teams to create compelling messaging and design
- Managing data strategy, collection, storage, and analytics to improve customer understanding
- Ensuring high-quality marketing collateral and brand alignment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive success in a fast-paced, evolving tech environment.
📋 Key Responsibilities
✅ Set the marketing strategy for London Tech Week and Informa Tech Founders, making data-driven decisions to optimize all marketing channels
✅ Lead, develop, and manage the marketing team, focusing on self-development and colleague development
✅ Own the data strategy, improving data integration across platforms and developing data analytics programs
✅ Ensure high-quality marketing collateral and develop KPIs to measure campaign success and business performance
✅ Lead the planning and implementation of an integrated, customer-focused digital marketing strategy, optimizing all digital channels and ROI
✅ Develop partnership marketing plans to meet customer needs and business objectives
✅ Develop project plans, allocate resources, and track delivery to ensure efficient use of team and resources
✅ Control budgets and allocate resources amongst projects
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience leading a B2B events marketing team (5-10 years)
Required Skills:
- Excellent leadership and organizational skills
- Self-starter mindset with the confidence to take initiative
- Analytical and creative thinking
- Excellent communication and interpersonal skills
- Thorough knowledge of digital marketing
- Customer-first mindset and interest in the tech sector
- Data-driven approach
- Attention to detail
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the tech industry and events sector
- Proficiency in data analysis and visualization tools
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on events, and demonstrate a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Marketing Director role in London)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in London. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets
Company Size: 10,001+ employees, providing a broad range of opportunities and a diverse work environment
Founded: Informa was founded in 1998, with a history of growth and expansion in the information services industry
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
- A leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK's FTSE 100 group of public companies
- A place where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's diverse portfolio and global presence offer candidates the opportunity to work on various projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing or a similar position
Reporting Structure: The Marketing Director will oversee a team of marketing professionals, including specialists in digital marketing, content creation, and event marketing
Work Arrangement: This role is hybrid, requiring 3 days per week in the office, with the remaining days worked remotely
Growth Opportunities:
- Progression to a more senior marketing role within Informa or its subsidiaries
- Expansion into other areas of the business, such as events, content, or data services
- International assignments or secondments to Informa's global offices
ASSUMPTION: Informa's size and diverse portfolio provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Informa's London office is a modern, collaborative workspace with a mix of open-plan and private meeting areas
Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom
Geographic Context:
- London is a major global hub for technology, finance, and business, providing ample opportunities for networking and professional growth
- The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options
- London's diverse and multicultural population fosters a dynamic and inclusive work environment
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role's hybrid nature allows for flexibility in working hours
ASSUMPTION: Informa's London office provides a modern, collaborative workspace, with ample opportunities for professional growth and development in a dynamic city environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with senior leadership, focusing on cultural fit and strategic thinking
- Final-round interview with the Head of Marketing or a similar position, discussing the role's specifics and career growth opportunities
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Data-driven decision-making and analytics proficiency
- Cultural fit and alignment with Informa's values
- Industry knowledge and understanding of the tech sector
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and leadership style
- Research Informa's portfolio, values, and culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Marketing strategy, data-driven, digital marketing, event marketing, team leadership, marketing team, customer-focused, tech industry, hybrid role
ASSUMPTION: Informa's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive results in a fast-paced, evolving tech environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Informa's marketing team uses a range of tools and technologies to streamline workflows, improve collaboration, and drive data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: putting customers at the heart of everything we do
- Collaborative: working together to achieve more
- Expert: leveraging our knowledge and expertise to drive success
- Inclusive: fostering a diverse and inclusive environment where everyone can thrive
- Agile: embracing change and continuous improvement
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on knowledge-sharing and cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you demonstrate Informa's customer-centric value in your approach to marketing?
- Can you provide an example of a time when you drove results through collaborative teamwork?
- How do you stay up-to-date with industry trends and new technologies in the marketing landscape?
ASSUMPTION: Informa's values and work style emphasize collaboration, expertise, and a customer-centric approach, with a focus on driving results and continuous improvement in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the tech industry and its trends, which may necessitate additional learning and adaptation
- The hybrid work arrangement may present challenges in balancing remote and on-site work, requiring strong time management and communication skills
- The role's focus on data-driven decision-making may require additional training or development in data analysis and visualization
- London's competitive job market and high cost of living may present challenges for some candidates
ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be prepared to navigate potential challenges related to the tech industry, hybrid work arrangement, data-driven approach, and the competitive London job market.
📈 Similar Roles Comparison
- Compared to other marketing director roles in the tech industry, this position places a greater emphasis on data-driven decision-making and digital marketing
- Informa's global presence and diverse portfolio provide more extensive opportunities for career growth and development compared to smaller tech companies or startups
- This role's hybrid work arrangement offers more flexibility than traditional on-site roles, but less flexibility than fully remote positions
ASSUMPTION: This role offers a unique blend of data-driven marketing, strategic thinking, and team leadership, with ample opportunities for career growth and development within Informa's diverse portfolio and global presence.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive event attendance for London Tech Week
- Conducting market research and analysis to identify trends and opportunities in the tech industry, informing marketing strategy and content creation
- Collaborating with the sales team to create and implement a partnership marketing plan, driving revenue growth and customer acquisition
ASSUMPTION: These sample projects illustrate the role's focus on data-driven decision-making, strategic thinking, and cross-functional collaboration to drive results in the tech industry.
❓ Key Questions to Ask During Interview
- How does this role fit into Informa's overall marketing strategy for London Tech Week and Informa Tech Founders?
- Can you describe the team structure and dynamics within the marketing department?
- How does Informa support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Informa measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions help candidates better understand the role's context, team dynamics, and performance metrics, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and leadership style
- Research Informa's portfolio, values, and culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
