📌 Core Information
🔹 Job Title: Marketing Director (m/f/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of marketing activities across seven countries
- Development and implementation of integrated marketing strategies
- Customer-centric approach with a focus on retention, acquisition, and branding
- Establishment of a data-driven and automated marketing structure
- Leadership and management of a diverse marketing team
- Budget management and performance reporting
- Collaboration with cross-functional teams for synergies and value maximization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2C e-commerce marketing to drive growth and innovation across multiple markets.
📋 Key Responsibilities
✅ Oversee the entire marketing portfolio and manage marketing activities across multiple channels in seven countries
✅ Develop and implement an integrated marketing strategy to support business growth, considering varying market stages and new opportunities
✅ Establish a customer-centric marketing approach, focusing on retention, acquisition, and brand identity
✅ Set up a data-driven and automated marketing structure and tech stack for maximum efficiency and scalability
✅ Lead and empower a diverse marketing team through servant leadership, fostering collaboration and continuous learning
✅ Manage and optimize significant marketing budgets, ensuring a solid return on investment and reporting on key performance indicators
✅ Establish strong relationships with cross-functional teams to leverage synergies, identify opportunities, and maximize overall value
ASSUMPTION: This role involves managing multiple projects and teams simultaneously, requiring strong organizational skills and the ability to adapt to varying market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 5+ years of marketing leadership experience in a B2C e-commerce environment, with a proven track record of driving strategic growth
Required Skills:
- Proven expertise in implementing and scaling marketing activities across diverse regions
- Strong understanding of customer acquisition, retention, and branding in a dynamic e-commerce landscape
- Expertise in technology, data, and marketing automation
- Excellent leadership, communication, and interpersonal skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with AI-driven marketing solutions and app-based strategies
- Knowledge of the pharmaceutical industry
- Familiarity with the European e-commerce market
ASSUMPTION: Candidates should have a strong background in marketing strategy, data analysis, and team management, with a proven ability to drive growth in a complex, multi-country environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Work from Home: Up to 20 days a year anywhere in the EU
- Redcare events: Regular team-building events and parties
- Kindergarten Grant: €100 per month for employees with children in kindergarten
- Mental Health Support: Free and anonymous psychological help from Likeminded
- Personal Development: Internal and external training opportunities
- Mobility: Fully costed Deutschland Ticket for commuting
- Sports & Health: Membership package at Urban Sports Club
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for marketing directors with 5-10 years of experience in the e-commerce sector in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Pharmacies (e-commerce)
Company Size: Medium (1,001-5,000 employees)
Founded: 2001 (as Shop Apotheke Europe, now Redcare Pharmacy)
Company Description:
- Europe's leading one-stop pharmacy, offering a wide range of products and services
- Focus on customer care and convenience, with a strong online presence and multiple distribution centers
- Active in seven countries: Germany, Austria, Belgium, Italy, Switzerland, Netherlands, and France
Company Specialties:
- Pharma
- Care
- E-commerce
- and Health
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy is a well-established company in the e-commerce pharmacy sector, with a strong focus on customer care and a growing presence in multiple European markets.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Full-time with remote work options (up to 20 days a year anywhere in the EU)
Growth Opportunities:
- Potential for career advancement within the marketing department or other functions
- Opportunities to gain experience in international marketing and team leadership
- Chance to contribute to the company's growth and expansion in Europe
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to lead a diverse team and drive strategic growth in a dynamic, international environment.
🌍 Location & Work Environment
Office Type: Hybrid (onsite with remote work options)
Office Location(s): Cologne, Germany (with remote work options)
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
- The city is well-connected by public transportation and has a rich history
- Cologne is home to several major companies and offers ample job opportunities
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work environment in Cologne offers a good balance between onsite collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager (CMO)
- Final interview with the executive board
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in marketing strategy, data analysis, and automation
- Fluency in English and cultural fit with the company
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Redcare Pharmacy's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Marketing strategy, data-driven marketing, team leadership, customer retention, customer acquisition, brand development, marketing automation, AI-driven solutions, e-commerce, international marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and marketing expertise throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation tools and CRM software, as well as a strong understanding of data analysis and visualization.
👔 Cultural Fit Considerations
Company Values:
- Care: Putting people first and guiding them through their health
- Integrity: Acting with honesty and transparency in all aspects of our work
- Innovation: Embracing change and continuously improving our services
Work Style:
- Collaborative: Working together to achieve common goals
- Adaptable: Embracing change and finding creative solutions
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- How do you embody the value of care in your work, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you had to adapt to significant changes in the market or within your team?
- How do you use data to inform your marketing strategies, and can you describe a successful data-driven campaign you've led?
ASSUMPTION: Redcare Pharmacy values a strong company culture built on care, integrity, and innovation, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing a diverse team across multiple countries with varying market conditions
- Balancing the need for strategic, long-term planning with the demands of day-to-day operations
- Adapting to the unique regulatory environments and consumer behaviors in each of the seven active countries
- Ensuring consistent branding and messaging across multiple channels and markets
ASSUMPTION: The successful candidate will need to be a strong leader and communicator, able to navigate complex, multi-country environments and adapt to varying market conditions.
📈 Similar Roles Comparison
- Unlike traditional retail pharmacies, Redcare Pharmacy operates primarily online, requiring a strong focus on digital marketing and e-commerce strategies
- This role offers a unique opportunity to lead marketing efforts in a dynamic, international environment, with a strong focus on growth and innovation
- Career progression in this role could lead to senior leadership positions within the marketing department or other functions within the company
ASSUMPTION: This role offers a unique blend of strategic leadership, international marketing, and team management, setting it apart from similar roles in more traditional retail environments.
📝 Sample Projects
- Developing and implementing a customer retention strategy that leverages data analysis and automation to improve customer lifetime value
- Launching a targeted marketing campaign to attract high-value customers in a new market, such as France or the Netherlands
- Collaborating with cross-functional teams to optimize the user experience and drive online sales growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the marketing director role at Redcare Pharmacy.
❓ Key Questions to Ask During Interview
- How does the company plan to leverage the digital prescription in Germany to drive growth and innovation?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organizational structure?
- How does Redcare Pharmacy support work-life balance and employee well-being, particularly for those working remotely?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Redcare Pharmacy approach diversity, equity, and inclusion, both internally and in its marketing efforts?
ASSUMPTION: These questions are designed to provide insight into the company's strategic vision, team dynamics, and commitment to employee well-being and diversity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of your past marketing campaigns and their outcomes, focusing on your strategic thinking, data analysis, and team leadership abilities
- Research Redcare Pharmacy's company culture and be ready to discuss how your values align with theirs during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
