📌 Core Information
🔹 Job Title: Marketing Director (m/f/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the entire marketing portfolio across seven countries
- Developing and implementing an integrated marketing strategy
- Managing and coordinating marketing activities across multiple channels
- Leading a diverse team and fostering a collaborative work environment
- Establishing a data-driven and automated marketing structure
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2C e-commerce marketing to drive growth across multiple markets.
📋 Key Responsibilities
✅ Overseeing the entire marketing portfolio, managing and coordinating marketing activities across multiple channels
✅ Developing and implementing an integrated marketing strategy to support business growth in seven active countries
✅ Establishing a customer-centric, data-driven, and automated marketing structure and tech stack
✅ Leading a diverse team, inspiring and empowering team members to reach their full potential
✅ Managing and optimizing significant marketing budgets, ensuring a solid return on investment
✅ Establishing strong relationships with other departments to leverage synergies and maximize overall value
ASSUMPTION: This role requires a hands-on approach, with a focus on driving strategic growth while leveraging the latest industry innovations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 5+ years of marketing leadership experience, preferably in a B2C e-commerce environment
Required Skills:
- Proven track record of driving strategic growth in a B2C e-commerce setting
- Strong expertise in technology, data, and marketing automation
- Excellent leadership and team management skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience in the pharmaceutical or e-commerce industry
- Familiarity with AI-driven marketing solutions and app-based strategies
- Experience managing extensive marketing budgets efficiently
ASSUMPTION: Candidates with a proven track record in marketing leadership roles and a strong understanding of data-driven marketing strategies are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Work from Home: Arrange your work location individually, even for up to 20 days a year anywhere in the EU
- Redcare events: Creative team events and regular parties to foster team building and celebrate successes
- Kindergarten Grant: €100 per month for employees who pay for childcare in kindergarten
- Mental Health: Quick and professional help from psychologists of Likeminded, anonymous and free of charge
- Personal Development: Internal and external training opportunities to support career growth
- Mobility: Fully costed Deutschland Ticket for commuting
- Sports & Health: Membership package at Urban Sports Club for various sports and health offers
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is estimated based on industry standards for marketing director roles in Germany, considering the experience level and the size of the company.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Pharmacies
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2001 (as Shop Apotheke Europe, now Redcare Pharmacy)
Company Description:
- Europe's leading one-stop pharmacy, offering a wide range of health and wellness products
- Committed to providing exceptional customer care and convenience
- Active in seven countries across Europe, with headquarters in Sevenum, Netherlands, and distribution centers in Milan, Italy, and Cologne, Germany
Company Specialties:
- Pharma
- Care
- E-Commerce
- Health
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy is a well-established company in the e-commerce pharmacy sector, with a strong focus on customer care and convenience.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the management team
Reporting Structure: Oversees the entire marketing portfolio and leads a diverse team of marketing professionals
Work Arrangement: Full-time, with flexible remote work options (up to 20 days a year anywhere in the EU)
Growth Opportunities:
- Potential to shape the marketing strategy and drive growth across multiple countries
- Opportunities to develop leadership skills and mentor team members
- Chance to gain experience in a dynamic, international e-commerce environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Cologne, Germany
Office Location(s): Probsteigasse 12-18, 50670 Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
- The office is located in the city center, with easy access to public transportation and amenities
- Cologne is an attractive place to live and work, with a high quality of life and a diverse population
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The office environment at Redcare Pharmacy is likely to be dynamic, collaborative, and focused on driving growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the management team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in data-driven marketing strategies
- Familiarity with the pharmaceutical or e-commerce industry
Application Tips:
- Highlight your relevant experience and achievements in marketing leadership roles
- Demonstrate your understanding of data-driven marketing strategies and their application in a B2C e-commerce setting
- Showcase your ability to lead and manage a diverse team, fostering a collaborative work environment
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
ATS Keywords: Marketing Strategy, Team Leadership, Data-Driven Marketing, Customer Retention, Budget Management, E-Commerce, Innovation, Collaboration, Marketing Automation, Digital Marketing, Servant Leadership, Brand Development, Performance Reporting, Technology Integration, Customer Acquisition, Market Analysis
ASSUMPTION: The application process at Redcare Pharmacy is likely to be competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used by Redcare Pharmacy may vary, but candidates should be comfortable working with marketing automation platforms, CRM software, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Care: Putting people first and guiding them through their health journey
- Integrity: Acting with honesty and transparency in all aspects of the business
- Innovation: Embracing change and continuously improving to better serve customers
Work Style:
- Collaborative: Fostering a team-oriented work environment
- Data-driven: Making informed decisions based on data and analytics
- Customer-centric: Prioritizing customer needs and preferences in all aspects of the business
Self-Assessment Questions:
- Do you align with Redcare Pharmacy's mission to put care at the heart of everything we do?
- Are you comfortable working in a dynamic, international e-commerce environment?
- Do you thrive in a collaborative work environment and enjoy mentoring and developing team members?
ASSUMPTION: Candidates who share Redcare Pharmacy's values and are comfortable working in a collaborative, data-driven, and customer-centric environment are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing a diverse team across multiple countries and time zones
- Balancing the need for standardization with the need to adapt marketing strategies to local markets
- Keeping up with the latest industry trends and innovations in marketing automation and data analysis
- Managing extensive marketing budgets efficiently and effectively
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and data-driven approach to marketing leadership.
📈 Similar Roles Comparison
- Unlike traditional retail pharmacies, Redcare Pharmacy operates exclusively online, requiring a strong focus on digital marketing and e-commerce strategies
- As a leader in the European e-pharmacy market, Redcare Pharmacy offers a unique opportunity to drive growth and innovation in the industry
- Candidates with experience in both the pharmaceutical and e-commerce industries may have a competitive advantage in this role
ASSUMPTION: This role is unique in its focus on driving growth and innovation in the European e-pharmacy market, requiring a strategic and data-driven approach to marketing leadership.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to drive customer acquisition in a new market
- Analyzing customer data to identify trends and opportunities for personalized retention strategies
- Collaborating with cross-functional teams to launch a new product or service and optimize its marketing strategy
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the marketing director role at Redcare Pharmacy.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy and how my role would contribute to its evolution?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its marketing initiatives, and how can I contribute to improving these metrics?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your strategic mindset and commitment to driving growth and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/Redcare-Pharmacy/744000066533387-marketing-director-m-f-d
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare for the interview by researching Redcare Pharmacy's mission, values, and marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
