📌 Core Information
🔹 Job Title: Marketing Director (m/f/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an integrated marketing strategy across seven countries
- Leading a diverse marketing team and fostering a collaborative environment
- Managing significant marketing budgets and optimizing return on investment
- Establishing strong relationships with cross-functional teams to maximize overall value
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2C e-commerce marketing to drive growth across multiple markets.
📋 Key Responsibilities
✅ Overseeing the entire marketing portfolio and coordinating activities across multiple channels
✅ Developing and implementing a customer-centric, integrated marketing strategy to support business growth
✅ Establishing a data-driven and automated marketing structure and tech stack for maximum efficiency and scalability
✅ Leading and empowering a diverse team of people, including both individual contributors and team leaders
✅ Managing and optimizing significant marketing budgets, ensuring a solid return on investment and reporting on key performance indicators
✅ Establishing strong relationships with country and platform management, category and onsite merchandising, pricing, and product development to leverage synergies and maximize overall value
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous learning to adapt to the dynamic e-commerce landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of marketing leadership experience in a B2C e-commerce environment
Required Skills:
- Proven track record of implementing and scaling marketing activities across diverse regions
- Strong expertise in technology, data, and marketing automation
- Excellent leadership, communication, and collaboration skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with AI-driven marketing solutions and app-based strategies
- Familiarity with the pharmaceutical industry
- Experience managing marketing budgets in excess of €1 million
ASSUMPTION: Candidates with a proven track record in driving strategic growth, leveraging the latest industry innovations, and managing extensive marketing budgets will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Work from Home: Up to 20 days a year anywhere in the EU
- Redcare events: Regular team-building events and parties
- Kindergarten Grant: €100 per month for childcare expenses
- Mental Health: Free and anonymous psychological support
- Personal Development: Internal and external training opportunities
- Mobility: Fully costed Deutschland Ticket for commuting
- Sports & Health: Membership package at Urban Sports Club
Working Hours: Full-time position with standard business hours (flexible arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a marketing director role in the e-commerce sector. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Redcare Pharmacy is a leading online pharmacy in Europe, operating in seven countries and offering a wide range of health and wellness products.
Company Size: With 1,001-5,000 employees, Redcare Pharmacy offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2001 (as Shop Apotheke Europe, rebranded to Redcare Pharmacy in 2022)
Company Description:
- Redcare Pharmacy is Europe's leading one-stop pharmacy, offering a wide range of health and wellness products, prescription medications, and over-the-counter remedies.
- The company is committed to providing exceptional customer care and convenience, with a focus on accessibility, affordability, and discretion.
- Redcare Pharmacy is powered by passionate teams and cutting-edge innovation, striving to create a healthy, collaborative work environment where every employee feels valued and inspired to contribute to the company's vision of "Until every human has their health."
Company Specialties:
- Pharma
- Care
- E-Commerce
- and Health
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy's extensive experience in the online pharmacy sector and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic and growing industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The Marketing Director will oversee a diverse team of marketing professionals, including both individual contributors and team leaders.
Work Arrangement: This role is primarily on-site, with remote work options available for up to 20 days a year anywhere in the EU.
Growth Opportunities:
- As a senior leadership role, this position offers ample opportunities for career advancement within the marketing department and the broader organization.
- With the company's rapid growth and expansion into new markets, there may be opportunities to take on additional responsibilities or lead new initiatives.
- Redcare Pharmacy's commitment to employee development and training provides opportunities for professional growth and skill-building.
ASSUMPTION: Candidates with a strong desire to grow professionally and take on new challenges will find this role particularly appealing, given the company's growth trajectory and commitment to employee development.
🌍 Location & Work Environment
Office Type: Redcare Pharmacy's Cologne office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Probsteigasse 12-18, 50670 Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia.
- The city is known for its vibrant cultural scene, rich history, and picturesque architecture.
- Cologne offers a high quality of life, with numerous parks, museums, and recreational opportunities.
Work Schedule: Standard business hours with flexible arrangements available
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and appreciate the benefits of living in a major European city will find Redcare Pharmacy's Cologne office an attractive workplace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Case study or presentation preparation (if applicable)
- Final interview with the Chief Marketing Officer (CMO) or a similar executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Redcare Pharmacy's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the e-commerce landscape and the unique challenges and opportunities facing Redcare Pharmacy.
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills.
ATS Keywords: Marketing strategy, data-driven marketing, team leadership, customer retention, budget management, e-commerce, AI-driven solutions, marketing automation, brand development, digital marketing, servant leadership, collaboration, continuous learning, performance reporting, market analysis, growth opportunities
ASSUMPTION: Applicants who take the time to research Redcare Pharmacy's business and tailor their application materials to the specific requirements of this role will have the best chance of success in the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) systems (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with experience using marketing automation platforms, CRM systems, and data analysis tools will be most successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Integrity and respect
Work Style:
- Data-driven and analytical
- Proactive and solution-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Results-driven and focused on continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, data-driven environment and enjoy making data-driven decisions?
- Are you comfortable leading and managing a diverse team, fostering a collaborative and inclusive work environment?
- Do you have a proven track record of driving strategic growth and implementing innovative marketing strategies?
- Are you passionate about the health and wellness industry and committed to improving the lives of customers through exceptional customer care and convenience?
ASSUMPTION: Candidates who align with Redcare Pharmacy's company values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing the needs of multiple markets with differing stages of development and growth opportunities
- Adapting to the rapidly evolving e-commerce landscape and emerging technologies
- Ensuring a solid return on investment for marketing budgets in excess of €1 million
ASSUMPTION: Candidates with strong leadership, strategic thinking, and adaptability skills will be best equipped to overcome these challenges and drive success in this role.
📈 Similar Roles Comparison
- Unlike traditional retail pharmacies, Redcare Pharmacy operates exclusively online, offering unique opportunities and challenges in the marketing and customer acquisition strategies.
- As a leading online pharmacy in Europe, Redcare Pharmacy offers a larger marketing budget and greater scope for strategic impact compared to smaller or niche players in the market.
- This role offers significant growth opportunities, as the company continues to expand into new markets and explore innovative product offerings.
ASSUMPTION: Candidates with experience in online retail or e-commerce marketing will find this role particularly appealing, given the unique challenges and opportunities it presents compared to traditional retail or brick-and-mortar pharmacy settings.
📝 Sample Projects
- Developing and implementing a targeted digital marketing campaign to drive customer acquisition in a new market
- Analyzing customer data to identify trends and opportunities for personalized retention strategies
- Collaborating with cross-functional teams to launch a new product line or promotional campaign
ASSUMPTION: Candidates with experience in these or similar projects will be well-prepared to succeed in this role and make a significant impact on Redcare Pharmacy's continued growth and success.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does Redcare Pharmacy support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does Redcare Pharmacy measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within the organization?
ASSUMPTION: Candidates who ask thoughtful, insightful questions during the interview process demonstrate their interest in the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Redcare Pharmacy job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and data-driven approach to marketing.
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills.
- Research Redcare Pharmacy's business and industry trends to demonstrate your understanding of the unique challenges and opportunities facing the company.
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the role and inquire about next steps in the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
