📌 Core Information
🔹 Job Title: Marketing Director (m/f/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexible work-from-home options)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the entire marketing portfolio across multiple channels
- Developing and implementing an integrated marketing strategy for growth in seven countries
- Leading a diverse team and fostering a collaborative environment
- Establishing a data-driven and automated marketing structure
- Managing significant marketing budgets and reporting on key performance indicators
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing to drive growth across diverse markets.
📋 Key Responsibilities
✅ Overseeing and coordinating marketing activities across multiple channels
✅ Developing and implementing an integrated marketing strategy for growth in seven countries, considering varying market development stages and new opportunities
✅ Establishing a customer-centric, data-driven, and automated marketing structure and tech stack
✅ Leading a diverse team of people, including individual contributors and team leaders, through servant leadership
✅ Managing and optimizing significant marketing budgets, ensuring a solid return on investment and reporting on key performance indicators
✅ Establishing strong relationships with country and platform management, category and onsite merchandising, pricing, and product development to leverage synergies and maximize overall value
ASSUMPTION: This role involves managing complex projects, collaborating with cross-functional teams, and making data-driven decisions to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 5+ years of marketing leadership experience, preferably including leading teams of 40+ people across marketing functions
Required Skills:
- Proven track record of driving strategic growth in a B2C e-commerce environment
- Strong expertise in technology, data, and marketing automation
- Excellent leadership, communication, and collaboration skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience in the pharmaceutical or e-commerce industry
- Knowledge of AI-driven marketing solutions and app-based strategies
- Familiarity with the German e-prescription market
ASSUMPTION: Candidates with a strong background in data-driven marketing, team leadership, and e-commerce will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Work from Home: Up to 20 days a year anywhere in the EU
- Redcare events: Team-building events and parties
- Kindergarten Grant: €100 per month for childcare expenses
- Mental Health: Free and anonymous psychological support
- Personal Development: Internal and external training opportunities
- Mobility: Fully costed Deutschland Ticket for commuting
- Sports & Health: Membership package at Urban Sports Club
Working Hours: Full-time (40 hours per week) with flexible work-from-home options
ASSUMPTION: The salary range is estimated based on market research for similar roles in the e-commerce and pharmaceutical industries in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Redcare Pharmacy operates in the retail pharmacy sector, focusing on e-commerce and online prescription services.
Company Size: Redcare Pharmacy has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2001 (as Shop Apotheke Europe; rebranded as Redcare Pharmacy in 2022)
Company Description:
- Europe's leading one-stop pharmacy, offering a wide range of health and wellness products
- Committed to providing exceptional customer care and convenience through innovative e-commerce solutions
- Focused on growth and expansion, with operations in seven European countries
Company Specialties:
- Pharmaceuticals and healthcare products
- E-commerce and online retail
- Customer care and support
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy's focus on growth and innovation creates an exciting and dynamic work environment for marketing professionals.
📊 Role Analysis
Career Level: Senior-level marketing management role with potential for strategic impact and team leadership
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and oversees a diverse team of marketing professionals
Work Arrangement: Primarily on-site in Cologne, Germany, with flexible work-from-home options
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to grow with the company as it continues to expand its operations in Europe
ASSUMPTION: This role offers a unique opportunity for marketing professionals to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Cologne, Germany
Office Location(s): Probsteigasse 12-18, 50670 Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a high quality of life
- The city is well-connected by public transportation, with easy access to international airports
- Cologne is known for its historic architecture, including the iconic Cologne Cathedral
Work Schedule: Full-time (40 hours per week) with flexible work-from-home options, as mentioned earlier
ASSUMPTION: The modern and collaborative work environment in Cologne, combined with flexible work arrangements, fosters productivity and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making and analytical skills
- Industry knowledge and understanding of the German e-prescription market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Redcare Pharmacy's business and marketing strategies to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Marketing strategy, team leadership, data-driven marketing, customer retention, budget management, e-commerce, innovation, collaboration, technology, marketing automation, digital marketing, servant leadership, brand development, performance metrics, customer acquisition, growth strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: Putting people first and guiding them through their health journey
- Growth: Fostering an environment where employees can grow both personally and professionally
- Innovation: Embracing change and continuously improving our products and services
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and finding creative solutions to challenges
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about driving growth and innovation through data-driven marketing strategies?
- Do you have strong leadership skills and the ability to inspire and empower your team?
ASSUMPTION: Candidates who align with Redcare Pharmacy's values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing the needs of multiple markets with differing development stages and opportunities
- Adapting to the rapidly evolving e-commerce and pharmaceutical landscapes
- Ensuring the efficient use of marketing budgets and maximizing return on investment
ASSUMPTION: The successful candidate will possess strong leadership, communication, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and innovation in the German e-prescription market
- Unlike traditional retail pharmacy roles, this position requires a strong understanding of e-commerce and digital marketing strategies
- Career progression in this role may involve expanding the marketing team and taking on additional responsibilities
ASSUMPTION: This role offers a unique opportunity for marketing professionals to make a significant impact on the company's growth and success in the German e-prescription market.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to promote the launch of a new product or service
- Conducting market research and analysis to identify new growth opportunities and trends
- Collaborating with cross-functional teams to optimize the customer journey and improve customer retention
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Director role at Redcare Pharmacy.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role address them?
- How does Redcare Pharmacy support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Redcare Pharmacy foster a culture of innovation and adaptability in its marketing strategies?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Redcare Pharmacy's business and marketing strategies to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
