Marketing Director (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Director (m/w/d)

🔹 Company: MORE MONEY MORE LOVE

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Apparel & Fashion

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote or Base in Düsseldorf possible)

🚀 Job Overview

Key aspects of this role include:

• Overall responsibility for marketing, e-commerce, and content
• Leading and strategizing for teams in content, influencer, paid media, e-commerce, and analytics
• Driving brand growth and KPIs through strategic marketing and campaign management
• Collaborating with design, product, CEO, and AI/automation teams
• Building and developing a creative, agile team

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage multiple teams and drive brand growth.

📋 Key Responsibilities

✅ Develop and implement a clear marketing strategy for brand and performance

✅ Lead and structure teams in content, influencer, paid media, e-commerce, and analytics

✅ Plan, execute, and analyze campaigns and drops

✅ Monitor and optimize KPIs, including Umsatz, ROAS, and brand positioning

✅ Collaborate with design, product, CEO, and AI/automation teams

✅ Establish and maintain a clean KPI, planning, and reporting system

✅ Foster a creative and agile team environment

ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years in a senior marketing role, with experience in fashion, streetwear, or lifestyle sectors being an advantage

Required Skills:

• Proven experience in digital marketing and cultural brand management
• Strategic thinking and strong leadership skills
• Ability to lead and develop teams
• Fluency in German

Preferred Skills:

• Experience with automation tools
• Fluency in English

ASSUMPTION: Candidates with a strong background in digital marketing and experience in the fashion industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Marketing Director role in Germany)

Benefits:

• Market-competitive compensation
• Profit sharing
• Remote work option

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role in Germany, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion. MORE MONEY MORE LOVE is an independent streetwear brand focused on fashion, attitude, and culture.

Company Size: Small (2-10 employees). This size allows for a more agile and hands-on work environment.

Founded: 2021. The company has grown rapidly since its founding and has established a strong presence in the streetwear community.

Company Description:

• Independent streetwear brand with a strong community focus
• Direct-to-consumer (D2C) model that combines fashion, attitude, and culture
• Growth-oriented company with a modern and creative work environment

Company Specialties:

• Streetwear fashion
• Community engagement
• Direct-to-consumer sales

Company Website: www.moremoneymorelove.de

ASSUMPTION: MORE MONEY MORE LOVE is a growing brand with a strong focus on community and culture, offering an exciting opportunity for a Marketing Director to drive its growth.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position with significant responsibility for driving brand growth and managing multiple teams.

Reporting Structure: The Marketing Director will report directly to the CEO and oversee teams in content, influencer, paid media, e-commerce, and analytics.

Work Arrangement: Hybrid. The role offers the option to work remotely or from the company's base in Düsseldorf.

Growth Opportunities:

• Potential for profit sharing and career advancement as the company grows
• Opportunity to shape the brand's marketing strategy and drive its success
• Chance to lead and develop a creative, agile team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Modern and creative work environment, with the option to work remotely.

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is a major city in North Rhine-Westphalia, Germany, with a vibrant fashion and cultural scene
• The city offers a high quality of life and is well-connected by public transportation
• Düsseldorf is home to many fashion and lifestyle brands, providing ample networking opportunities

Work Schedule: Full-time (40 hours per week), with the option for remote work or a hybrid arrangement.

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work-life balance while still being present in the office when needed.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Presentation of a marketing strategy or campaign idea for the next MMML drop
• Final interview with the CEO to discuss the role and company vision

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Cultural fit and understanding of the streetwear community
• Fluency in German and proficiency in English

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and strategic thinking
• Prepare a compelling marketing strategy or campaign idea for the next MMML drop
• Demonstrate your understanding of the streetwear community and MORE MONEY MORE LOVE's brand

ATS Keywords: Marketing Strategy, E-Commerce, Content Creation, Influencer Marketing, Paid Media, Analytics, Team Leadership, Campaign Management, Brand Positioning, Digital Channels, Fashion Industry Knowledge, Strategic Thinking, Agile Team Development

ASSUMPTION: The application process for this role is designed to assess both the candidate's marketing expertise and their cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Community engagement and collaboration
• Growth and continuous learning

Work Style:

• Agile and adaptable
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a creative and fast-paced environment?
• Are you passionate about streetwear fashion and community engagement?
• Do you have strong leadership skills and the ability to develop and motivate a team?

ASSUMPTION: Candidates who are creative, adaptable, and passionate about streetwear fashion will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple teams and priorities in a fast-paced environment
• Balancing remote work and in-office collaboration
• Driving brand growth and KPIs in a competitive market
• Adapting to the unique culture and community of the streetwear industry

ASSUMPTION: The role of Marketing Director at MORE MONEY MORE LOVE presents both exciting opportunities and challenges, requiring a versatile and adaptable candidate.

📈 Similar Roles Comparison

• Unlike traditional fashion brands, MORE MONEY MORE LOVE is an independent streetwear brand with a strong focus on community engagement and cultural relevance
• The role of Marketing Director at MORE MONEY MORE LOVE requires a unique blend of marketing expertise, leadership skills, and an understanding of the streetwear community
• Career progression in this role could lead to opportunities in senior leadership or entrepreneurship within the streetwear industry

ASSUMPTION: This role offers a unique opportunity to work in the growing streetwear industry and drive the marketing strategy for an independent brand with a strong community focus.

📝 Sample Projects

• Developing a marketing strategy for the next MMML drop, including influencer partnerships, social media campaigns, and email marketing
• Analyzing campaign performance and optimizing KPIs to maximize ROI
• Collaborating with the design and product teams to create visually appealing and on-brand marketing materials

ASSUMPTION: These sample projects are designed to assess the candidate's marketing expertise, strategic thinking, and ability to collaborate with other teams within the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for the marketing team in the first 90 days?
• How does the company support the growth and development of its employees?
• What is the company's vision for expansion and growth in the next 3-5 years?
• How does the company measure the success of its marketing campaigns and KPIs?
• What is the company's approach to remote work and work-life balance?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's culture, and its vision for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and strategic thinking
• Prepare a compelling marketing strategy or campaign idea for the next MMML drop
• Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.