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Marketing Director - Marketer

AmeriLife
Full-time
On-site
Prospect, Kentucky, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director - Marketer

πŸ”Ή Company: AmeriLife

πŸ”Ή Location: Prospect, KY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 15, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Contracting agents/agencies nationwide to broker and sell AmeriLife's Carrier products and services
  • Developing and maintaining relationships with agents and agencies
  • Educating agents on product value and advantages
  • Procuring signed contracts and supporting agents with necessary certifications
  • Meeting weekly call/ticket and contracting goals

ASSUMPTION: This role requires strong communication, organizational, and self-motivation skills, with a focus on driving financial success through meeting weekly goals.

πŸ“‹ Key Responsibilities

βœ… Call and/or make email contact with credible agents and agencies throughout the United States that broker Senior Health Insurance Products

βœ… Effectively communicate to these parties the Carriers and products that are of key focus to our organization

βœ… Educate these individuals and organizations on the value of our products and services and call them to action to represent such

βœ… Procure signed contracting from these organizations that establishes a financial relationship.  Commit them to begin selling our products

βœ… Support said groups with necessary certification or product ordering that is needed to facilitate the sale.  Continue to contact and develop the relationship so that they sell more products

βœ… Adhere to weekly call/ticket and contracting goals and be accountable for such

βœ… Continuously develop your phone skills and abilities and product knowledge.  Be affluent in understanding the Senior Health Insurance Industry

ASSUMPTION: This role involves a high level of communication and relationship-building, with a focus on driving sales and meeting weekly goals.

🎯 Required Qualifications

Education: High School Diploma or equivalent

Experience: 0-2 years of relevant experience

Required Skills:

  • Excellent phone and communication skills
  • Ability to learn and understand multiple Carrier differences and advantages
  • Strong organizational and multi-tasking skills
  • Proficient in MS Word, Excel, PowerPoint, and Email programs
  • Ability to self-motivate and be driven by financial success

Preferred Skills:

  • Previous experience in the Senior Health Insurance Industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong work ethic, excellent communication skills, and a drive for financial success will excel in this role.

πŸ’° Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (based on experience and performance)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:30am-5:00pm EST (with flexibility for remote work)

ASSUMPTION: AmeriLife offers competitive compensation and benefits packages, with opportunities for growth and development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AmeriLife operates in the insurance industry, focusing on senior market, Medicare, and retirement planning solutions.

Company Size: AmeriLife is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.

Founded: AmeriLife was founded in 1971 and has since grown to become a leader in its industry, with a strong commitment to helping people live longer, healthier lives.

Company Description:

  • AmeriLife is a leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions
  • The company partners with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide
  • AmeriLife's strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives

Company Specialties:

  • Senior Market
  • Medicare
  • Final Expense
  • Hospital Indemnity
  • Medicare Advantage
  • Medicare Supplement
  • Life Insurance
  • Annuities
  • Retirement Planning
  • Wealth Management
  • Insurance Distribution
  • Insurance Marketing

Company Website: http://www.amerilife.com

ASSUMPTION: AmeriLife's focus on customer-centric solutions and strong industry partnerships contribute to its success and growth.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, offering opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Director - Marketer reports directly to the Marketing Manager and works closely with various departments, including Sales and Product Management.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The work arrangement includes a standard workweek of Monday-Friday, 8:30am-5:00pm EST.

Growth Opportunities:

  • Advancement to senior marketing roles within AmeriLife
  • Expansion of responsibilities and leadership opportunities
  • Cross-functional collaboration and learning opportunities

ASSUMPTION: AmeriLife offers a supportive and collaborative work environment that fosters professional growth and development.

🌍 Location & Work Environment

Office Type: AmeriLife's headquarters is located in Clearwater, FL, with additional offices and remote work options available.

Office Location(s): 2650 McCormick Drive, Clearwater, FL 33759, US

Geographic Context:

  • Clearwater, FL, is located in the Tampa Bay area, offering a subtropical climate and numerous outdoor activities
  • The area is known for its beaches, water sports, and cultural attractions
  • Clearwater is easily accessible by air, with Tampa International Airport located nearby

Work Schedule: Full-time, Monday-Friday, 8:30am-5:00pm EST (with flexibility for remote work)

ASSUMPTION: AmeriLife's work environment is supportive and collaborative, with a focus on driving results and meeting goals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • In-depth interview with the Marketing Manager and a member of the Marketing team
  • Final interview with the Director of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Communication and phone skills
  • Product knowledge and understanding of the Senior Health Insurance Industry
  • Organizational and multi-tasking skills
  • Drive and motivation for financial success

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences, focusing on communication, organizational, and sales-related abilities
  • Prepare for behavioral interview questions that assess your problem-solving, time management, and customer service skills
  • Research AmeriLife and the Senior Health Insurance Industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing, Sales, Communication, Phone Skills, Product Knowledge, Senior Health Insurance, Contracting, Agents, Agencies, Financial Success

ASSUMPTION: AmeriLife's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on driving results and meeting goals.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Email)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Phone and video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: AmeriLife provides the necessary tools and technologies to support employees in their roles and drive success.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer Focus
  • Collaboration
  • Accountability
  • Innovation

Work Style:

  • Results-driven
  • Collaborative and team-oriented
  • Adaptable and open to change
  • Customer-focused and service-oriented

Self-Assessment Questions:

  • Do you have strong communication and phone skills, with a focus on driving sales and meeting goals?
  • Are you motivated by financial success and driven to achieve results?
  • Do you thrive in a collaborative and supportive work environment, with a focus on customer service and innovation?

ASSUMPTION: AmeriLife values employees who are results-driven, collaborative, and customer-focused, with a strong work ethic and a commitment to innovation.

⚠️ Potential Challenges

  • Meeting weekly call/ticket and contracting goals may be challenging at times
  • Requires a strong understanding of the Senior Health Insurance Industry and multiple Carrier differences and advantages
  • May involve working with a large number of agents and agencies, requiring excellent organizational and multi-tasking skills
  • Occasional travel may be required for training, conferences, or client meetings

ASSUMPTION: AmeriLife offers support and resources to help employees overcome challenges and achieve success in their roles.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Sales Development Representative or Business Development Representative, with a focus on contracting and relationship-building
  • Unlike other marketing roles, this position requires a strong understanding of the Senior Health Insurance Industry and multiple Carrier differences and advantages
  • Career progression may include advancement to senior marketing roles within AmeriLife, with opportunities for leadership and management responsibilities

ASSUMPTION: AmeriLife offers a unique opportunity for candidates with strong communication, organizational, and sales-related skills to excel in a marketing role focused on the Senior Health Insurance Industry.

πŸ“ Sample Projects

  • Developing and implementing a strategic plan to increase the number of agents and agencies contracted to sell AmeriLife's Carrier products and services
  • Creating and delivering training materials to educate agents on product value, advantages, and sales strategies
  • Analyzing sales data and trends to identify opportunities for growth and improvement

ASSUMPTION: AmeriLife offers opportunities for candidates to work on meaningful projects that drive results and contribute to the company's success.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does AmeriLife support the growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does AmeriLife measure success for this role, and what are the key performance indicators (KPIs)?
  • What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: AmeriLife values candidates who are proactive, engaged, and committed to driving results and meeting goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences, focusing on communication, organizational, and sales-related abilities
  • Prepare for behavioral interview questions that assess your problem-solving, time management, and customer service skills
  • Research AmeriLife and the Senior Health Insurance Industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.