Marketing Director, Online Marketplaces - Onsite

📌 Core Information

🔹 Job Title: Marketing Director, Online Marketplaces - Onsite

🔹 Company: Integra Beauty

🔹 Location: Dania Beach, Florida

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and growth ownership across online marketplaces
• Performance marketing and retail media management
• Merchandising and PDP excellence
• Operations, inventory, and forecasting
• Technology, tooling, and innovation
• Team leadership and cross-functional partnership

ASSUMPTION: This role requires a high level of strategic thinking and hands-on execution to drive growth and profitability across multiple online marketplaces.

📋 Key Responsibilities

✅ Lead channel growth strategy across all online marketplaces, with full funnel responsibility (awareness to conversion to retention)

✅ Own sales forecasting, growth targets, and budget allocation across channels and categories

✅ Develop the long-term vision and playbook for expanding reach across new marketplace partners and international retail platforms

✅ Oversee all paid media campaigns across Amazon Sponsored Ads, DSP, and third-party marketplaces

✅ Implement advanced attribution and incrementality testing frameworks (Amazon Attribution, MMM, post-purchase surveys)

✅ Own best-in-class product detail page (PDP) strategy—titles, bullets, A+ content, brand stores, imagery, and video

✅ Guide the merchandising calendar and seasonal promotional strategy in partnership with Creative and Sales

✅ Build automated dashboards with BI/Analytics teams for real-time performance and inventory tracking

✅ Identify and mitigate OOS risks, forecasting issues, and low-conversion SKU drivers

✅ Hire, lead, and mentor a high-performing team across brand management, media buying, and analytics

✅ Collaborate with Creative, Brand, Influencer, Product, and Tech teams to ensure marketplace success is fully integrated into the company GTM strategy

ASSUMPTION: This role requires a strong understanding of eCommerce, retail media, and full-funnel marketing strategies to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in eCommerce with a minimum of 5+ years leading performance on Amazon and other online marketplaces

Required Skills:

• Proven success managing 8- to 9-figure revenue channels in DTC and/or retail.com environments
• Deep expertise in retail media buying, PDP optimization, and full-funnel eCommerce growth
• Proficient with Amazon Ad Console, DSP, Helium10, Pacvue, Perpetua, Skai, and retail media platforms (Criteo, UB Media, etc.)
• Data-driven decision-maker with strong command of KPIs like TACoS, CVR, ROAS, AOV, and contribution margin
• Strong leadership, communication, and project management skills with a bias for execution

Preferred Skills:

• Beauty, wellness, or CPG experience

ASSUMPTION: Candidates with a strong background in eCommerce, retail media, and full-funnel marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Marketing Director with 10+ years of experience in eCommerce and online marketplaces)

Benefits:

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work/Life Balance
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Integra Beauty is an incubator of brands and talent, focused on bringing positive change to the world of branding.
• The company houses innovative and disruptive brands in the consumer goods space.
• Integra Beauty is a family of entrepreneurs dedicated to fostering growth and success.

Company Specialties:

• Beauty and wellness brands
• CPG products
• Brand incubation and talent development

Company Website: integrabeauty.com

ASSUMPTION: Integra Beauty's focus on brand incubation and talent development creates an environment that encourages growth and innovation.

📊 Role Analysis

Career Level: Senior leadership role reporting directly to the CMO

Reporting Structure: This role will lead a growing team across media buying, brand management, and content optimization, with potential for additional team expansion

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities to work closely with the executive team and influence the company's overall growth strategy
• Possibility to gain experience in brand incubation and talent development

ASSUMPTION: This role offers significant growth opportunities as Integra Beauty continues to expand its brand portfolio and market presence.

🌍 Location & Work Environment

Office Type: Headquartered in Dania Beach, Florida, with teams in California and Ohio

Office Location(s): Dania Beach, Florida

Geographic Context:

• Dania Beach is located in South Florida, offering a subtropical climate and access to beaches and outdoor activities
• The area has a diverse population and a growing job market, with many opportunities in the consumer goods and retail industries
• Integra Beauty's headquarters is conveniently located near major highways and public transportation options

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The Dania Beach office provides a convenient and accessible work environment, with opportunities for collaboration and growth within the company's diverse team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) to discuss the role and company culture
• Case study or project presentation to demonstrate strategic thinking and problem-solving skills
• Final interview with the executive team to discuss long-term fit and growth opportunities

Key Assessment Areas:

• Strategic thinking and growth planning
• Retail media and PDP optimization expertise
• Leadership and team management skills
• Data-driven decision-making and analytical skills

Application Tips:

• Highlight your experience in eCommerce, retail media, and full-funnel marketing strategies
• Include specific examples of your success in managing high-revenue channels and driving growth
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills

ATS Keywords: eCommerce, retail media, PDP optimization, full-funnel marketing, Amazon, Walmart, Target, Ulta, growth strategy, leadership, team management, data-driven decision-making

ASSUMPTION: Integra Beauty's interview process is designed to assess candidates' strategic thinking, retail media expertise, leadership skills, and cultural fit within the company's entrepreneurial environment.

🛠️ Tools & Technologies

• Amazon Ad Console, DSP, Helium10, Pacvue, Perpetua, Skai
• Retail media platforms (Criteo, UB Media, etc.)
• BI/Analytics tools for dashboard creation and performance tracking
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage campaigns, optimize PDPs, and track performance across multiple online marketplaces.

👔 Cultural Fit Considerations

Company Values:

• Innovation and disruption
• Entrepreneurial spirit
• Collaboration and teamwork
• Growth and development

Work Style:

• Strategic and data-driven
• Hands-on and execution-focused
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment?
• Are you comfortable leading a team and driving growth across multiple channels?
• Do you have a proven track record of success in eCommerce and retail media?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Integra Beauty's entrepreneurial culture values innovation, collaboration, and growth, making it an ideal fit for candidates with a strong entrepreneurial spirit and a proven track record of success in eCommerce and retail media.

⚠️ Potential Challenges

• Managing a growing team across multiple disciplines (media buying, brand management, analytics)
• Balancing strategic planning with day-to-day execution
• Adapting to the unique dynamics of each online marketplace (Amazon, Walmart, Target, Ulta)
• Staying up-to-date with the latest trends and innovations in eCommerce and retail media

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of eCommerce, retail media, and full-funnel marketing strategies.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on retail media and PDP optimization
• This role offers a unique opportunity to work across multiple online marketplaces, each with its own unique dynamics and challenges
• Candidates with experience in brand incubation and talent development may find this role particularly appealing

ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and cross-functional collaboration, making it an attractive opportunity for experienced eCommerce and retail media professionals.

📝 Sample Projects

• Developing a comprehensive growth strategy for a new online marketplace partner
• Optimizing PDPs across multiple categories and brands to improve conversion rates and AOV
• Implementing advanced attribution and incrementality testing frameworks to maximize ROAS and reduce TACoS

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and cross-functional nature of the role, highlighting the opportunity to drive significant growth and impact across multiple online marketplaces.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the online marketplaces team, and how can this role address them?
• How does the company approach collaboration and cross-functional partnership across its brands and teams?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's growth strategy, their commitment to driving results, and their ability to work effectively within a collaborative and entrepreneurial environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in eCommerce, retail media, and full-funnel marketing
• Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.