📌 Core Information
🔹 Job Title: Marketing Director (Onsite)
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative marketing strategies to enhance brand awareness, accelerate lead generation, and optimize the customer experience.
- Overseeing digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior, and competitor activity.
- Managing a team of marketing professionals to ensure effective implementation of marketing initiatives that drive business division growth.
- Collaborating with cross-functional teams, including sales, product development, and design, to provide guidance and expertise in the development of successful marketing strategies.
- Serving as a primary liaison with business divisions to provide guidance and expertise in the development of successful marketing strategies that drive profitable revenue growth.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth and retention.
📋 Key Responsibilities
✅ Develops and executes innovative marketing strategies for various SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business growth and retention.
✅ Helps to oversee digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior, and competitor activity, and developing a unique brand identity that will connect with customers.
✅ Plans and executes marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value.
✅ Works collaboratively with all marketing functions to provide direction and guidance regarding brand strategy, guidelines, and messaging.
✅ Supports the company’s communication strategy by developing and delivering compelling messages that inform, educate, and engage our employees and external stakeholders.
✅ Manages and inspires a talented group of Marketing Managers by guiding, mentoring, and empowering them to achieve extraordinary results.
✅ Ensures creation and management of program and project timelines, critical paths, and dependencies.
✅ Provides transparent and accurate status and results reporting to Marketing and Division leaders.
✅ Conducts research and/or obtains self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up-to-date on industry trends and gain additional marketing knowledge.
✅ Collaborates closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with a strong focus on driving results and achieving business objectives.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field of study from an accredited four-year college or university required. Master’s degree preferred.
Experience: Minimum of seven (7) years of marketing experience is required, including specialization and focus on brand management and marketing program management in the B2B space. Minimum of three (3) years of supervisory experience.
Required Skills:
- Proven expertise in developing and executing marketing strategies and campaign plans.
- Ability to define and execute work processes to improve team and organization effectiveness and efficiency.
- Track record of leading high-performing teams and achieving results in a fast-paced work environment.
- Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
- Excellent verbal, presentation, and written communication skills.
- Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
- Excellent organizational and project management skills.
Preferred Skills:
- Financial Services experience.
- Experience working with cross-functional teams in a matrixed environment.
ASSUMPTION: Candidates with a strong background in B2B marketing, brand management, and team leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Director with 5-10 years of experience in the Financial Services sector in San Antonio, TX)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SWBC operates in the Financial Services industry, offering a range of products and services including banking, insurance, and investment services.
Company Size: SWBC has 11-50 employees, providing a close-knit work environment with opportunities for growth and impact.
Founded: SWBC was founded in 1963 and has since grown to become a leading provider of financial services in the Southwest region.
Company Description:
- SWBC is a full-service financial services company offering a wide range of products and services to individuals and businesses.
- The company is committed to providing exceptional customer service and building strong, lasting relationships with its clients.
- SWBC fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally.
Company Specialties:
- Commercial Banking
- Retail Banking
- Insurance Services
- Investment Services
Company Website: SWBC.com
ASSUMPTION: SWBC's focus on customer service and relationship-building sets it apart in the competitive Financial Services industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing Director reports directly to the Chief Marketing and Revenue Officer and oversees a team of Marketing Managers.
Work Arrangement: This is an on-site position, requiring the Marketing Director to be present at the company's headquarters in San Antonio, TX.
Growth Opportunities:
- As SWBC continues to grow, there may be opportunities for the Marketing Director to expand their team or take on additional responsibilities.
- With strong performance, the Marketing Director may be considered for senior leadership roles within the company.
- SWBC offers various training and development opportunities, including the Leadership Academy and Mentor Program, to help employees grow in their careers.
ASSUMPTION: The Marketing Director's success in this role will be closely tied to their ability to build strong relationships with both internal stakeholders and external partners.
🌍 Location & Work Environment
Office Type: SWBC's headquarters is a modern, professional office environment with collaborative workspaces and amenities to support employee productivity and well-being.
Office Location(s): 2602 W 13400 S, Riverton, UT 84065, US
Geographic Context:
- San Antonio, TX, is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States.
- San Antonio has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Marketing Director is expected to work a standard full-time workweek, with flexibility for meetings and project deadlines. Occasional travel may be required for conferences, events, or client meetings.
ASSUMPTION: The Marketing Director's ability to thrive in a fast-paced, dynamic work environment will be crucial to their success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the hiring manager and other key stakeholders.
- Final interview with the Chief Marketing and Revenue Officer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Communication and presentation skills.
- Industry knowledge and marketing expertise.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, focusing on brand management, campaign planning, and team leadership.
- Be prepared to discuss your approach to marketing strategy and your ability to drive results in a fast-paced work environment.
- Research SWBC's products and services, as well as its competitors, to demonstrate your industry knowledge and understanding of the company's market position.
ATS Keywords: Marketing strategy, brand management, campaign planning, team leadership, cross-functional collaboration, matrixed environment, financial services, customer acquisition, customer retention, business growth
ASSUMPTION: The interview process for this role will prioritize candidates with a strong strategic mindset, proven leadership skills, and a deep understanding of marketing principles and best practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Director should be proficient in using Microsoft Office Suite and marketing automation platforms, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and inclusive
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communicator and active listener
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to build strong relationships with both internal stakeholders and external partners?
- Do you have a proven track record of leading high-performing teams and driving results?
ASSUMPTION: Candidates who align with SWBC's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic work environment with competing priorities and tight deadlines.
- Navigating a matrixed organization with multiple stakeholders and competing interests.
- Adapting to changes in the marketing landscape and staying up-to-date with industry trends and best practices.
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution.
ASSUMPTION: The Marketing Director must be able to effectively manage their time, prioritize tasks, and delegate responsibilities to ensure the successful execution of marketing initiatives.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles, this position places a greater emphasis on brand management and customer acquisition strategies.
- In the Financial Services industry, marketing roles often require a strong understanding of regulatory compliance and risk management principles.
- Career progression for this role may include advancement to a Vice President of Marketing or Chief Marketing Officer position within the company.
ASSUMPTION: Candidates with experience in the Financial Services industry and a strong background in brand management and customer acquisition strategies will be well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive rebranding campaign to refresh SWBC's brand identity and enhance brand awareness in the market.
- Launching a targeted digital marketing campaign to drive customer acquisition and retention for one of SWBC's insurance products.
- Managing a team to plan and execute a large-scale corporate event, such as a customer appreciation event or industry conference.
ASSUMPTION: The Marketing Director's ability to successfully manage these types of projects will be crucial to their success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the marketing department and how this role fits into that strategy?
- How does the marketing department collaborate with other departments, such as sales and product development, to drive business growth and retention?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does SWBC support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, focusing on brand management, campaign planning, and team leadership.
- Prepare a portfolio or examples of your marketing work, demonstrating your ability to develop and execute successful marketing strategies.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
