S

Marketing Director (Onsite)

SWBC
Full-time
On-site
San Antonio, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director (Onsite)

πŸ”Ή Company: SWBC

πŸ”Ή Location: San Antonio, TX

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing innovative marketing strategies to enhance brand awareness and drive business growth.
  • Overseeing digital and traditional marketing efforts for SWBC brands.
  • Managing a team of marketing professionals and collaborating with cross-functional teams.
  • Conducting market research and analyzing trends to stay ahead of the curve.
  • Providing leadership and mentorship to team members, fostering a collaborative and results-driven culture.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth and enhance brand awareness.

πŸ“‹ Key Responsibilities

βœ… Develops and executes innovative marketing strategies for various SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business growth and retention.

βœ… Helps to oversee digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior, and competitor activity, and developing a unique brand identity that will connect with customers.

βœ… Plans and executes marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value.

βœ… Serves as one of the primary liaisons with cross-functional teams including sales, product development, and design, providing guidance and expertise in the development of successful marketing strategies that drive profitable revenue growth.

βœ… Manages and inspires a talented group of Marketing Managers by guiding, mentoring, and empowering them to achieve extraordinary results.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, or a related field of study from an accredited four-year college or university required. Master’s degree preferred.

Experience: Minimum of seven (7) years of marketing experience is required, including specialization and focus on brand management and marketing program management in the B2B space. Minimum of three (3) years of supervisory experience.

Required Skills:

  • Proven track record of leading high-performing teams and achieving results in a fast-paced work environment.
  • Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
  • Excellent verbal, presentation, and written communication skills.
  • Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
  • Excellent organizational and project management skills.

Preferred Skills:

  • Financial Services experience.
  • Experience setting short- and long-term marketing strategies and campaign plans.

ASSUMPTION: Given the role's focus on brand management and strategic marketing, candidates with a strong background in these areas and relevant industry experience are likely to be the best fit.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Marketing Director role with 5-10 years of experience in the Financial Services industry and the San Antonio, TX area.

Benefits:

  • Competitive overall compensation package
  • Work/Life balance
  • Employee engagement activities and recognition awards
  • Years of Service awards
  • Career enhancement and growth opportunities
  • Leadership Academy and Mentor Program
  • Continuing education and career certifications
  • Variety of healthcare coverage options
  • Traditional and Roth 401(k) retirement plans
  • Lucrative Wellness Program

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM. May require occasional overtime or weekend work for events or campaigns.

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on employee eligibility.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SWBC operates in the Financial Services industry, offering a range of products and services including insurance, banking, and mortgage services.

Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit, collaborative work environment with ample opportunities for growth and impact.

Founded: SWBC was founded in 1969 and has since grown to become a leading provider of financial services in the Southwest region.

Company Description:

  • SWBC is committed to providing exceptional customer service and building strong, lasting relationships with its clients.
  • The company values integrity, professionalism, and innovation in its approach to business.
  • SWBC offers a range of career development opportunities and encourages employees to grow both personally and professionally.

Company Specialties:

  • Insurance
  • Banking
  • Mortgage Services
  • Investment Services

Company Website: SWBC

ASSUMPTION: SWBC's focus on customer service and relationship-building is likely to be a key aspect of the company culture, and candidates who share these values may be a good fit for the organization.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Marketing and Revenue Officer.

Reporting Structure: The Marketing Director will oversee a team of Marketing Managers and collaborate with cross-functional teams across the company.

Work Arrangement: This is an on-site role, requiring the candidate to work from SWBC's headquarters in San Antonio, TX. Occasional travel may be required for events or meetings.

Growth Opportunities:

  • As a senior role within the marketing department, this position offers opportunities for career advancement within the company.
  • The Marketing Director may have the opportunity to shape the department's strategy and contribute to the company's overall growth and success.
  • SWBC offers various training and development programs to help employees grow professionally.

ASSUMPTION: Given the seniority of this role, candidates should have a strong track record of success in marketing and be prepared to take on significant responsibility and leadership within the organization.

🌍 Location & Work Environment

Office Type: SWBC's headquarters is a traditional office environment, with open-plan workspaces and dedicated meeting rooms.

Office Location(s): San Antonio, TX

Geographic Context:

  • San Antonio is the second-largest city in Texas and offers a diverse range of cultural, recreational, and entertainment options.
  • The city has a humid subtropical climate, with mild winters and hot summers.
  • San Antonio is known for its rich history, including the Alamo and the River Walk.

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM. However, the Marketing Director may need to work additional hours or be on-call for events or campaigns.

ASSUMPTION: Candidates should be comfortable working in an office environment and be prepared to manage their time effectively to balance their workload and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Brand management and development
  • Leadership and team management skills
  • Communication and presentation skills
  • Industry knowledge and market trends

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume, with a focus on brand management and strategic marketing initiatives.
  • Tailor your cover letter to demonstrate your understanding of SWBC's business and how your skills and experience align with the role's requirements.
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Marketing strategy, brand management, marketing program management, cross-functional teams, matrixed environment, customer acquisition, customer retention, market research, campaign planning, performance metrics, trend analysis, mentorship, creativity

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO and analytics tools (e.g., Google Analytics, SEMrush)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using a range of marketing technologies and tools to support their work.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Professionalism
  • Innovation
  • Customer focus
  • Collaboration

Work Style:

  • Results-driven
  • Strategic and creative
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a proven track record of success in brand management and strategic marketing?
  • Are you comfortable working in a matrixed environment and collaborating with cross-functional teams?
  • Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges and responsibilities?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with SWBC's company values and work style to be successful in this role.

⚠️ Potential Challenges

  • The Marketing Director will need to balance strategic planning with hands-on execution and team management, which can be challenging and time-consuming.
  • The role may require occasional travel for events or meetings, which could disrupt the candidate's personal life or routine.
  • SWBC's focus on customer service and relationship-building may require the Marketing Director to be highly responsive to customer needs and market trends.
  • The Marketing Director will need to work collaboratively with cross-functional teams, which can present unique challenges and require strong communication and negotiation skills.

ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize their workload, and be adaptable to the demands of the role.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on brand management and strategic marketing, as well as significant leadership and team management responsibilities.
  • In the Financial Services industry, marketing roles often require a deep understanding of the industry and its regulations, as well as the ability to communicate complex financial concepts to a broad audience.
  • Career progression in marketing typically involves moving into more senior roles with increased responsibility and leadership, such as Vice President of Marketing or Chief Marketing Officer.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry when evaluating their fit for the position.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to launch a new financial product or service
  • Conducting market research and analyzing trends to inform brand positioning and messaging
  • Managing a team to plan and execute a large-scale marketing event or campaign
  • Collaborating with cross-functional teams to develop and implement a successful customer acquisition and retention strategy

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Director may be responsible for and are not exhaustive.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing strategy and how this role fits into that overall plan?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does the company approach collaboration and communication with cross-functional teams?
  • What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team dynamics, and to demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the SWBC careers portal.
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management and strategic marketing initiatives.
  • Prepare for your interview by researching SWBC's business and industry, and practicing your responses to common interview questions.
  • Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
  • If you are selected for the final round of interviews, be prepared to present a marketing plan or project that demonstrates your strategic thinking and problem-solving skills.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.