Marketing Director (Onsite)

📌 Core Information

🔹 Job Title: Marketing Director (Onsite)

🔹 Company: SWBC

🔹 Location: San Antonio, TX

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies to enhance brand awareness and drive business growth
• Overseeing marketing initiatives, managing a team, and collaborating with cross-functional teams to achieve strategic goals
• Working in a fast-paced environment with a passionate and talented team dedicated to delivering exceptional work
• Contributing ideas that will serve customers better and shape the brand

ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to drive marketing efforts and team success.

📋 Key Responsibilities

✅ Develops and executes innovative marketing strategies for various SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business growth and retention

✅ Helps to oversee digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior and competitor activity, and developing a unique brand identity that will connect with customers

✅ Helps to oversee the creation of advertisements, promotional materials, websites, sales campaigns, and other marketing assets to ensure adherence/alignment with brand guidelines and messaging

✅ Plans and executes marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value

✅ Serves as one of the primary liaisons with cross-functional teams including sales, product development, and design, providing guidance and expertise in the development of successful marketing strategies that drive profitable revenue growth

✅ Develops and implements marketing strategies based on divisional and company goals, industry trends, and budget, and manages multiple projects of varying complexity for the full customer lifecycle

✅ Keeps management apprised of media relationships relating to SWBC’s participation in contractual advertising in trade and other news publications

✅ Manages and inspires a talented group of Marketing Managers by guiding, mentoring, and empowering them to achieve extraordinary results

✅ Ensures creation and management of program and project timelines, critical paths, and dependencies

✅ Provides transparent and accurate status and results reporting to Marketing and Division leaders

✅ Conducts research and/or obtains self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up-to-date on industry trends and gain additional marketing knowledge

✅ Collaborates closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals

ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing strategies, as well as the ability to manage and mentor a team to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, or a related field of study from an accredited four-year college or university required. Master’s degree preferred.

Experience: Minimum of seven (7) years of marketing experience is required, including specialization and focus on brand management and marketing program management in the B2B space. Minimum of three (3) years of supervisory experience.

Required Skills:

• Proven expertise in developing and executing marketing strategies
• Strong leadership and team management skills
• Excellent verbal, presentation, and written communication skills
• Proficient in Microsoft Office skills, including Outlook, Word, and Excel
• Excellent organizational and project management skills

Preferred Skills:

• Experience in the Financial Services industry
• Fluency in Spanish (for bilingual marketing efforts)

ASSUMPTION: Candidates with a strong background in B2B marketing and proven leadership skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for a Marketing Director in the San Antonio area)

Benefits:

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director in the San Antonio area. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 1963 (SWBC has a long history and established reputation in the industry)

Company Description:

• SWBC is a financial services company offering a range of products and services, including insurance, mortgage, and wealth management
• They are committed to providing exceptional customer service and building strong relationships with their clients
• SWBC values integrity, professionalism, and teamwork in their employees

Company Specialties:

• Insurance
• Mortgage
• Wealth Management

Company Website: https://www.swbc.com/

ASSUMPTION: SWBC's size and history suggest a stable and established work environment, with opportunities for growth and development within the company.

📊 Role Analysis

Career Level: Mid to senior-level marketing role, with significant responsibility and leadership expectations

Reporting Structure: Reports directly to the Chief Marketing and Revenue Officer, with oversight of a team of Marketing Managers

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or events

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to mentor and develop team members, fostering a culture of growth and learning
• Chance to contribute to strategic decision-making and shape the company's marketing efforts

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal development within the marketing field.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a mix of open and private workspaces

Office Location(s): SWBC Headquarters, San Antonio, TX

Geographic Context:

• San Antonio is the second-largest city in Texas, offering a diverse cultural scene, vibrant arts community, and a variety of outdoor activities
• The cost of living in San Antonio is relatively low compared to other major cities in Texas
• The city has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with the possibility of occasional overtime or weekend work for events or campaigns

ASSUMPTION: The San Antonio office offers a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the hiring manager to discuss the role and company in more detail
• Final interview with key stakeholders or team members to assess leadership and team dynamics

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Communication and presentation abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight specific marketing campaigns or projects that demonstrate your strategic thinking and leadership skills
• Tailor your resume and cover letter to emphasize your relevant experience and qualifications for this role
• Prepare questions in advance to ask during the interview, demonstrating your interest in the company and the role

ATS Keywords: Marketing strategy, brand management, campaign planning, team leadership, cross-functional collaboration, performance metrics, marketing program management, B2B marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving marketing strategies that deliver results?
• Do you enjoy mentoring and developing team members to achieve their full potential?

ASSUMPTION: Candidates who align with SWBC's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team in a fast-paced environment with competing priorities
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to changes in the market or company priorities
• Managing a team with varying levels of experience and expertise

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires a strong focus on brand management and development
• SWBC's size and industry offer unique opportunities for marketing impact and growth
• This role offers a blend of strategic and tactical responsibilities, with the opportunity to shape the company's marketing efforts

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for marketing professionals looking to make a significant impact in a growing company.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh campaign, including market research, brand positioning, and creative execution
• Planning and executing a multi-channel marketing campaign to drive customer acquisition and retention, including digital advertising, content marketing, and event management
• Managing a team to create and implement a customer referral program, including incentives, promotion, and tracking

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does SWBC support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help demonstrate your interest in the role and the company, and provide valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for the interview by researching SWBC's industry and company history, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.