Marketing Director, Oreo

📌 Core Information

🔹 Job Title: Marketing Director, Oreo

🔹 Company: Mondelēz International

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing & Brand Management

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (No relocation support available)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing future-proof category strategies grounded in consumer and category insights, data-driven, and digitally integrated.
• Expanding category strategy beyond a brand, generating insights, strategies, and best practices.
• Leading select growth platforms and strategic initiatives, providing insights on innovation, and developing a renovation strategy from a global marketing standpoint.
• Prioritizing strategic plans, forecasting, and leading a virtual community of marketers.
• Adopting competitive intel data and analytics for use on brand teams and equipping marketing leadership with access to scale, best practices, and cross-business-unit learnings.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing and category management. Experience in a matrix environment and working with senior stakeholders is crucial for success.

📋 Key Responsibilities

✅ Create and implement category strategies that drive profitable business growth.

✅ Expand category strategy beyond a brand, generating insights, strategies, and best practices.

✅ Lead select growth platforms and strategic initiatives, providing insights on innovation and developing a renovation strategy from a global marketing standpoint.

✅ Prioritize strategic plans by selecting the right growth drivers and forecasting.

✅ Lead a virtual community of marketers, adopt competitive intel data and analytics, and equip marketing leadership with access to scale, best practices, and cross-business-unit learnings.

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and stakeholder management. It requires the ability to analyze data, generate insights, and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5-10 years of marketing and category leadership experience in a matrix environment.

Required Skills:

• Proven experience in marketing and category leadership in a matrix environment.
• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up.
• Leadership and influencing skills with a focus on effectively collaborating across the organization, including at the executive level.
• End-to-end business models and algorithms and their translation into specific profit and loss lines.
• Effective communication skills, both verbal and when presenting.
• Proficiency in growth modelling tools, including consumer demand spaces, market and competitive analytics, and financial reporting tools.

Preferred Skills:

• Experience working in the snacks or food and beverage industry.
• Fluency in Mandarin Chinese.

ASSUMPTION: Given the global nature of this role, experience working in a multinational corporation and familiarity with international markets would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Director role in Shanghai, the estimated salary range is ¥600,000 - ¥900,000 per year (approximately $93,000 - $139,000 USD).

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth.
• Working in a global, iconic brand with a strong portfolio of products.

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The actual salary will be determined at the time of offer.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the Food and Beverage Manufacturing industry, with a focus on snacks. The company is a global leader in its category, with iconic brands like Oreo, Cadbury, and Toblerone.

Company Size: Mondelēz International has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for significant growth opportunities and exposure to various aspects of the business.

Founded: The company was founded in 2012, following the spin-off of Kraft Foods' global snacks business. However, its history traces back to the 19th century, with brands like Oreo and Cadbury having rich legacies.

Company Description:

• Mondelēz International is a global confectionery, food, and beverage company with a portfolio of iconic brands.
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is headquartered in the Greater Chicago Area, with operations in over 80 countries and territories.

Company Specialties:

• Production Foods

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's global presence and iconic brands provide a strong platform for career growth and development. The company's focus on empowering people to snack right reflects its commitment to responsible marketing and sustainable business practices.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Marketing for the Oreo brand in China.

Reporting Structure: The Marketing Director, Oreo will oversee a virtual community of marketers and work closely with brand leadership, cross-functional teams, and senior stakeholders.

Work Arrangement: This is an on-site role based in Shanghai, China. There is no relocation support available, but minimal support is offered through the company's Volunteer International Transfer Policy for candidates voluntarily moving internationally.

Growth Opportunities:

• Potential to expand the role's scope and influence as the Oreo brand continues to grow in China.
• Opportunities to work on global marketing initiatives and collaborate with international teams.
• Possibility to transition into other senior marketing roles within the organization as experience and skills develop.

ASSUMPTION: Given the company's global presence and the strategic nature of this role, there are significant opportunities for career growth and development within Mondelēz International.

🌍 Location & Work Environment

Office Type: The role is based at Mondelēz International's Business Unit Head Office in Shanghai, China.

Office Location(s): The office is located in the Pudong New Area of Shanghai, a major commercial hub with easy access to public transportation.

Geographic Context:

• Shanghai is the largest city in China and a major economic hub, offering a vibrant and dynamic work environment.
• The city is known for its rich history, modern skyline, and diverse cultural scene.
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The role follows a standard Monday to Friday workweek, with core hours from 9:00 AM to 5:30 PM. Overtime may be required based on business needs.

ASSUMPTION: Living and working in Shanghai offers a unique blend of Eastern and Western cultures, providing a rich and diverse experience for expatriates.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Workday portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews with cross-functional stakeholders.
• Final interview with the Head of Marketing for the Oreo brand in China.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and influencing abilities, particularly in a matrix environment.
• Cross-functional collaboration and stakeholder management.
• Data analysis and interpretation skills, with a focus on growth modelling tools.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and category leadership experience, as well as your ability to work effectively in a matrix environment.
• Prepare examples of your strategic thinking, problem-solving, and leadership skills, focusing on achievements that demonstrate your ability to drive business growth.
• Be ready to discuss your understanding of the Oreo brand and the snacks category in China.

ATS Keywords: Marketing, Category Leadership, Cross-Functional Leadership, Stakeholder Management, Business Models, Communication, Growth Modelling, Data Analysis, Consumer Insights, Strategic Planning, Innovation, Forecasting, Competitive Analysis, Collaboration, Project Management, Digital Integration

ASSUMPTION: Mondelēz International's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Successful candidates will demonstrate a strong understanding of marketing and category management, as well as the ability to work effectively in a matrix environment.

🛠️ Tools & Technologies

• Growth modelling tools, including consumer demand spaces, market and competitive analytics, and financial reporting tools.
• Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Project management tools, such as Asana, Trello, or Microsoft Project.

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the business. However, proficiency in growth modelling tools and Microsoft Office Suite is essential.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands: We put our consumers and brands at the heart of everything we do.
• Grow Every Day: We continuously seek opportunities to learn, improve, and innovate.
• Do What's Right: We act with integrity, respect, and fairness in all our interactions.

Work Style:

• Collaborative: We work together across functions, geographies, and levels to drive results.
• Inclusive: We foster an environment where everyone feels valued and respected.
• Agile: We embrace change and adapt quickly to new circumstances.

Self-Assessment Questions:

• How do you demonstrate your commitment to loving our consumers and brands in your daily work?
• Can you provide an example of a time when you grew every day, either personally or professionally?
• How do you ensure that you do what's right, even in challenging situations?

ASSUMPTION: Mondelēz International's company values and work style provide a strong foundation for its culture, which emphasizes collaboration, inclusivity, and agility. Candidates who align with these values and work styles are more likely to succeed in the organization.

⚠️ Potential Challenges

• Working in a matrix environment with complex and senior stakeholders may require strong influencing skills and the ability to navigate organizational politics.
• The snacks category in China is competitive and dynamic, requiring a deep understanding of consumer trends and market dynamics.
• The role may require travel to other regions in China or internationally, depending on business needs.
• Living and working in Shanghai may present cultural and linguistic challenges for expatriates.

ASSUMPTION: These challenges can be overcome with strong leadership skills, cultural sensitivity, and a willingness to adapt to new environments.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position focuses specifically on the Oreo brand and requires a deep understanding of the snacks category in China.
• The role's focus on category strategy and growth platforms differentiates it from more brand-centric marketing director positions.
• This role offers the opportunity to work on global marketing initiatives and collaborate with international teams, providing unique growth and development opportunities.

ASSUMPTION: While this role shares similarities with other marketing director positions, its focus on category strategy and growth platforms, as well as its global scope, sets it apart and presents unique challenges and opportunities.

📝 Sample Projects

• Developing a comprehensive category strategy for the Oreo brand in China, grounded in consumer insights and data analysis.
• Leading a cross-functional team to launch a new Oreo product variant in the Chinese market, from concept development to execution.
• Conducting a competitive analysis of the snacks category in China and developing strategies to maintain Oreo's market leadership.

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to work on high-impact initiatives that drive business growth.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Oreo brand in China and the key opportunities for growth?
• How does this role fit into the broader marketing organization for Mondelēz International in China?
• What are the most significant challenges facing the snacks category in China, and how can this role address them?
• How does Mondelēz International support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These questions are designed to provide insight into the role's strategic priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workday portal.
• Tailor your resume and cover letter to highlight your marketing and category leadership experience, as well as your ability to work effectively in a matrix environment.
• Prepare examples of your strategic thinking, problem-solving, and leadership skills, focusing on achievements that demonstrate your ability to drive business growth.
• Be ready to discuss your understanding of the Oreo brand and the snacks category in China.
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.