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Marketing Director - Part-time

PACS
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director - Part-time

πŸ”Ή Company: PACS

πŸ”Ή Location: Mountain View Post Acute, United States

πŸ”Ή Job Type: Part-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Directing and providing marketing services to present the facility in its best light
  • Encouraging current and future admissions to the facility
  • Making a real difference in the lives of residents
  • Working in a team that values integrity, teamwork, and a positive atmosphere

ASSUMPTION: This role requires a balance between creative marketing strategies and understanding the unique needs of a post-acute care facility.

πŸ“‹ Key Responsibilities

βœ… Direct and provide marketing services to present the facility in its best light to encourage current and future admissions to the facility

βœ… Collaborate with the team to create and implement marketing campaigns

βœ… Monitor and analyze marketing efforts to ensure they align with the facility's goals and objectives

βœ… Maintain a positive and professional image of the facility within the community

ASSUMPTION: The role may involve working with limited resources, requiring creative problem-solving and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven marketing experience in post-acute, skilled nursing, assisted living, or hospice settings

Required Skills:

  • Proven marketing experience in post-acute care or related fields
  • Strong communication and interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability to work independently and in a team environment
  • Proficiency in Microsoft Office Suite

Preferred Skills:

  • Experience with CRM software
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in marketing analytics tools may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $60.09 per hour

Benefits:

  • Healthcare Benefits (Full-time only)
  • 401k with match (Full-time only)
  • Paid Time Off (Full-time only)
  • Sick Leave
  • Continuous Training and Growth Opportunities

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the number of hours worked.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PACS operates in the IT Services and IT Consulting industry, with a focus on post-acute care services.

Company Size: PACS has 10,001+ employees, providing ample opportunities for growth and collaboration.

Founded: PACS was founded in [Year], with a mission to provide exceptional care to its patients.

Company Description:

  • PACS is a top care skilled nursing facility committed to helping patients live strong, healthy lives.
  • The company values integrity, teamwork, and a positive atmosphere, fostering a supportive work environment.
  • PACS offers competitive pay, healthcare benefits, and continuous training and growth opportunities.

Company Specialties:

  • Post-acute care services
  • Skilled nursing
  • Assisted living
  • Hospice care

Company Website: http://pacs.co.in

ASSUMPTION: PACS' focus on post-acute care services sets it apart from traditional IT consulting firms.

πŸ“Š Role Analysis

Career Level: This role is suited for a mid-career marketing professional with experience in post-acute care settings.

Reporting Structure: The Marketing Director reports directly to the facility's management team.

Work Arrangement: This is a part-time, on-site role, requiring a presence at the Mountain View Post Acute facility.

Growth Opportunities:

  • Expanding marketing efforts to include digital strategies
  • Potential full-time opportunities as the company grows
  • Developing leadership skills by managing marketing campaigns and teams

ASSUMPTION: As a part-time role, this position may have limited opportunities for immediate career advancement but offers flexibility and work-life balance.

🌍 Location & Work Environment

Office Type: Mountain View Post Acute is a skilled nursing facility, providing a healthcare work environment.

Office Location(s): Mountain View Post Acute, United States

Geographic Context:

  • The facility is located in a suburban area, offering a mix of urban and rural amenities.
  • The location provides easy access to major highways and public transportation.
  • The surrounding community is diverse, with a mix of ages and backgrounds.

Work Schedule: The role requires a flexible work schedule, with the ability to work evenings and weekends as needed.

ASSUMPTION: The work environment may be emotionally demanding at times, requiring candidates to be resilient and empathetic.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the facility's management team
  • Background check and reference check

Key Assessment Areas:

  • Marketing experience in post-acute care settings
  • Communication and interpersonal skills
  • Problem-solving and strategic thinking
  • Cultural fit with the facility's values

Application Tips:

  • Highlight relevant marketing experience in post-acute care or related fields
  • Tailor your resume and cover letter to emphasize skills and experiences that align with the facility's values
  • Prepare examples of successful marketing campaigns or initiatives you've led in the past

ATS Keywords: Marketing, Post-Acute Care, Skilled Nursing, Assisted Living, Hospice, Campaign Management, Analytics

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the facility's hiring timeline.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (if applicable)
  • Marketing analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the facility's marketing needs and resources.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Teamwork
  • Positive atmosphere

Work Style:

  • Collaborative and team-oriented
  • Adaptable and resilient
  • Results-driven and proactive

Self-Assessment Questions:

  • How do you balance creative marketing strategies with the unique needs of a post-acute care facility?
  • Can you provide an example of a successful marketing campaign you've led in a healthcare setting?
  • How do you handle working with limited resources and tight deadlines?

ASSUMPTION: Candidates who align with PACS' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Working with limited marketing resources and budget
  • Balancing the needs of the facility with the demands of marketing campaigns
  • Adapting to the unique needs and constraints of a post-acute care setting
  • Managing multiple priorities and deadlines

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their marketing expertise and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a deep understanding of post-acute care services and the unique needs of patients and their families.
  • Marketing roles in other industries may not require the same level of emotional intelligence and resilience.
  • This role offers the opportunity to make a direct impact on the lives of patients, providing a sense of purpose and fulfillment.

ASSUMPTION: Candidates with experience in healthcare marketing or a strong interest in the field will find this role particularly appealing.

πŸ“ Sample Projects

  • Developing and implementing a marketing campaign to increase facility admissions
  • Creating targeted marketing materials for specific patient populations (e.g., seniors, individuals with disabilities)
  • Analyzing marketing data to identify trends and opportunities for improvement

ASSUMPTION: The specific projects assigned may vary depending on the facility's marketing needs and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

  • How does the facility support marketing efforts and initiatives?
  • What are the biggest challenges facing the marketing department, and how can this role address them?
  • How does the facility measure the success of marketing campaigns?
  • What opportunities are there for professional growth and development in this role?
  • How does the facility foster a positive and supportive work environment?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to the facility's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience in post-acute care or related fields
  • Prepare examples of successful marketing campaigns or initiatives you've led in the past
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.