π Core Information
πΉ Job Title: Marketing Director - Part-time
πΉ Company: PACS
πΉ Location: Mountain View Post Acute, United States
πΉ Job Type: Part-time
πΉ Category: Marketing
πΉ Date Posted: May 7, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Directing and providing marketing services to present the facility in its best light
- Encouraging current and future admissions to the facility
- Making a real difference in the lives of residents
- Working in a team that values integrity, teamwork, and a positive atmosphere
ASSUMPTION: This role requires a balance between creative marketing strategies and understanding the unique needs of a post-acute care facility.
π Key Responsibilities
β
Direct and provide marketing services to present the facility in its best light to encourage current and future admissions to the facility
β
Collaborate with the team to create and implement marketing campaigns
β
Monitor and analyze marketing efforts to ensure they align with the facility's goals and objectives
β
Maintain a positive and professional image of the facility within the community
ASSUMPTION: The role may involve working with limited resources, requiring creative problem-solving and strategic planning.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven marketing experience in post-acute, skilled nursing, assisted living, or hospice settings
Required Skills:
- Proven marketing experience in post-acute care or related fields
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Ability to work independently and in a team environment
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing analytics tools may be beneficial for this role.
π° Compensation & Benefits
Salary Range: $60.09 per hour
Benefits:
- Healthcare Benefits (Full-time only)
- 401k with match (Full-time only)
- Paid Time Off (Full-time only)
- Sick Leave
- Continuous Training and Growth Opportunities
Working Hours: 20 hours per week
ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the number of hours worked.
π Applicant Insights
π Company Context
Industry: PACS operates in the IT Services and IT Consulting industry, with a focus on post-acute care services.
Company Size: PACS has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: PACS was founded in [Year], with a mission to provide exceptional care to its patients.
Company Description:
- PACS is a top care skilled nursing facility committed to helping patients live strong, healthy lives.
- The company values integrity, teamwork, and a positive atmosphere, fostering a supportive work environment.
- PACS offers competitive pay, healthcare benefits, and continuous training and growth opportunities.
Company Specialties:
- Post-acute care services
- Skilled nursing
- Assisted living
- Hospice care
Company Website: http://pacs.co.in
ASSUMPTION: PACS' focus on post-acute care services sets it apart from traditional IT consulting firms.
π Role Analysis
Career Level: This role is suited for a mid-career marketing professional with experience in post-acute care settings.
Reporting Structure: The Marketing Director reports directly to the facility's management team.
Work Arrangement: This is a part-time, on-site role, requiring a presence at the Mountain View Post Acute facility.
Growth Opportunities:
- Expanding marketing efforts to include digital strategies
- Potential full-time opportunities as the company grows
- Developing leadership skills by managing marketing campaigns and teams
ASSUMPTION: As a part-time role, this position may have limited opportunities for immediate career advancement but offers flexibility and work-life balance.
π Location & Work Environment
Office Type: Mountain View Post Acute is a skilled nursing facility, providing a healthcare work environment.
Office Location(s): Mountain View Post Acute, United States
Geographic Context:
- The facility is located in a suburban area, offering a mix of urban and rural amenities.
- The location provides easy access to major highways and public transportation.
- The surrounding community is diverse, with a mix of ages and backgrounds.
Work Schedule: The role requires a flexible work schedule, with the ability to work evenings and weekends as needed.
ASSUMPTION: The work environment may be emotionally demanding at times, requiring candidates to be resilient and empathetic.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the facility's management team
- Background check and reference check
Key Assessment Areas:
- Marketing experience in post-acute care settings
- Communication and interpersonal skills
- Problem-solving and strategic thinking
- Cultural fit with the facility's values
Application Tips:
- Highlight relevant marketing experience in post-acute care or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that align with the facility's values
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
ATS Keywords: Marketing, Post-Acute Care, Skilled Nursing, Assisted Living, Hospice, Campaign Management, Analytics
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the facility's hiring timeline.
π οΈ Tools & Technologies
- Microsoft Office Suite
- CRM software (if applicable)
- Marketing analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the facility's marketing needs and resources.
π Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Positive atmosphere
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and proactive
Self-Assessment Questions:
- How do you balance creative marketing strategies with the unique needs of a post-acute care facility?
- Can you provide an example of a successful marketing campaign you've led in a healthcare setting?
- How do you handle working with limited resources and tight deadlines?
ASSUMPTION: Candidates who align with PACS' values and work style will be more likely to succeed in this role.
β οΈ Potential Challenges
- Working with limited marketing resources and budget
- Balancing the needs of the facility with the demands of marketing campaigns
- Adapting to the unique needs and constraints of a post-acute care setting
- Managing multiple priorities and deadlines
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their marketing expertise and adaptability.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of post-acute care services and the unique needs of patients and their families.
- Marketing roles in other industries may not require the same level of emotional intelligence and resilience.
- This role offers the opportunity to make a direct impact on the lives of patients, providing a sense of purpose and fulfillment.
ASSUMPTION: Candidates with experience in healthcare marketing or a strong interest in the field will find this role particularly appealing.
π Sample Projects
- Developing and implementing a marketing campaign to increase facility admissions
- Creating targeted marketing materials for specific patient populations (e.g., seniors, individuals with disabilities)
- Analyzing marketing data to identify trends and opportunities for improvement
ASSUMPTION: The specific projects assigned may vary depending on the facility's marketing needs and the candidate's skills and experiences.
β Key Questions to Ask During Interview
- How does the facility support marketing efforts and initiatives?
- What are the biggest challenges facing the marketing department, and how can this role address them?
- How does the facility measure the success of marketing campaigns?
- What opportunities are there for professional growth and development in this role?
- How does the facility foster a positive and supportive work environment?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to the facility's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience in post-acute care or related fields
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.