Marketing Director Philippines

📌 Core Information

🔹 Job Title: Marketing Director Philippines

🔹 Company: Mondelēz International

🔹 Location: City of Parañaque, Parañaque, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand acceleration team to create and implement brand strategies
• Developing and executing multi-market strategic campaigns
• Managing creative agency, media, and digital partner relationships
• Driving brand-led innovation strategies and developing winning bundles
• Refining and communicating best practices, winning strategies, and consumer insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global brand management and digital marketing.

📋 Key Responsibilities

✅ Lead the brand acceleration team and brand community to create and implement brand architecture and portfolio strategy

✅ Develop brand communications and execute multi-market strategic campaigns

✅ Create and implement brand-growth and strategic plans, including identifying white space opportunities and cross/new categories strategies

✅ Create global visual identity guidelines and definitions, and lead brand design initiatives (including packaging)

✅ Effectively manage creative agency, media, and digital partner relationships

✅ Work with the media and digital team to recommend and implement digital strategies, including step-changing eCommerce brand plans

✅ Refine and communicate best practices, winning strategies, key consumer insights, fast-adapt opportunities, and identify “where to play” and “how to play” to feed into the brand-led innovation strategy

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in brand management, with a proven track record of leading global brand strategies and driving business growth

Required Skills:

• Proven leadership experience in creating and deploying effective brand strategies of a global scope and impact for billion-dollar brands/categories
• Experience in managing and growing brands over the long term in varying economic environments
• Innovative and creative marketing with a commercial edge
• Strategic, brand-led innovation
• Profit and loss responsibility at a leadership level
• Understanding of digital marketing plans and pivoting them to meet ever-changing consumer demands
• Marketing transformation and change management
• Cultural awareness and the professional maturity to effectively work across markets

Preferred Skills:

• Experience working in the Southeast Asian market
• Fluency in multiple languages

ASSUMPTION: Candidates should have extensive experience in brand strategy, digital marketing, and change management to succeed in this role.

💰 Compensation & Benefits

Salary Range: PHP 3,000,000 - 4,000,000 per year (Estimated based on industry standards for a Marketing Director role in the Philippines with 10+ years of experience)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time-off policies, including vacation, sick leave, and holidays
• Employee discounts on Mondelēz products
• Opportunities for professional development and career growth

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, snacks, and beverages. The company is a global leader in its categories and has a strong presence in the Philippines.

Company Size: Mondelēz International is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.

Founded: The company was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, offering iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to leading the future of snacking through innovation, sustainability, and responsible business practices

Company Specialties:

• Production of confectionery, snack, and beverage products
• Global brand management and marketing
• Sustainable and responsible business practices

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's large size and global presence offer candidates the opportunity to work on well-known brands and gain international experience.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the regional marketing director or a similar position.

Reporting Structure: The Marketing Director Philippines will oversee the brand acceleration team and brand community, collaborating with cross-functional teams and stakeholders across the region.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include travel to other markets within Southeast Asia.

Growth Opportunities:

• Progression to regional or global marketing roles within Mondelēz International
• Expansion into new markets or categories within the snacking industry
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain international experience.

🌍 Location & Work Environment

Office Type: The Mondelēz International office in the Philippines is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Plant and Business Office, Paranaque City, Philippines

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a diverse culture and a growing economy
• The City of Parañaque is a bustling urban area with a mix of residential, commercial, and industrial zones
• The office is located near major transportation hubs, shopping centers, and entertainment venues

Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for remote work and overtime as needed to meet project deadlines.

ASSUMPTION: The work environment at Mondelēz International is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Assessment center or case study presentation
• Final interview with the regional marketing director or a similar position

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Cultural awareness and adaptability
• Digital marketing and innovation mindset

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, leadership, and digital marketing experience
• Prepare examples of your past successes in brand strategy, campaign execution, and innovation
• Demonstrate your understanding of the Southeast Asian market and Mondelēz International's brand portfolio

ATS Keywords: Brand strategy, brand management, digital marketing, innovation, leadership, cross-functional collaboration, stakeholder management, consumer insights, campaign execution, brand-led innovation, portfolio strategy, global brands, billion-dollar brands, change management, cultural awareness

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Design and creative software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and Google Workspace, with experience in marketing automation and analytics tools preferred.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and accountable
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate your commitment to loving Mondelēz International's consumers and brands in your daily work?
• Provide an example of a time when you grew professionally and contributed to the growth of your team or organization
• Describe a situation where you had to do what's right, even when it was difficult or unpopular

ASSUMPTION: Mondelēz International values candidates who are passionate about their consumers and brands, committed to continuous learning and growth, and dedicated to acting with integrity and accountability.

⚠️ Potential Challenges

• Managing a diverse team across multiple markets with varying cultural norms and work styles
• Balancing global brand guidelines with local market needs and preferences
• Keeping up with the fast-paced and ever-evolving snacking industry
• Adapting to changes in consumer behavior and market trends

ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their leadership skills, cultural awareness, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other marketing director positions within Mondelēz International, but with a focus on the Philippine market and the brand acceleration team
• Compared to other marketing roles in the snacking industry, this position offers a unique opportunity to work on a portfolio of iconic global brands
• Career progression in this role could lead to regional or global marketing positions within Mondelēz International or other snacking companies

ASSUMPTION: Candidates should consider this role's unique focus on the Philippine market and brand acceleration team when comparing it to other marketing director positions.

📝 Sample Projects

• Developing and executing a multi-market strategic campaign for an iconic Mondelēz International brand
• Identifying white space opportunities and cross/new categories strategies for a portfolio of brands in the Philippine market
• Creating global visual identity guidelines and definitions for a newly acquired brand within Mondelēz International's portfolio

ASSUMPTION: These sample projects are designed to showcase the strategic, innovative, and cross-functional nature of the Marketing Director Philippines role.

❓ Key Questions to Ask During Interview

• How does this role fit into Mondelēz International's overall marketing strategy for the Southeast Asian region?
• What are the key priorities for the first 90 days in this role?
• How does Mondelēz International support the professional development and growth of its marketing directors?
• What are the most significant challenges facing the Philippine snacking market, and how can this role address them?
• How does Mondelēz International foster a culture of innovation and continuous learning?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, and growth opportunities, as well as the company's culture and support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management, leadership, and digital marketing experience
• Prepare examples of your past successes in brand strategy, campaign execution, and innovation
• Demonstrate your understanding of the Southeast Asian market and Mondelēz International's brand portfolio
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.