Marketing Director Philippines

📌 Core Information

🔹 Job Title: Marketing Director Philippines

🔹 Company: Mondelēz International

🔹 Location: City of Parañaque, Parañaque, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand acceleration teams to create and implement brand architecture and portfolio strategies.
• Developing brand communications and executing multi-market strategic campaigns to drive brand excellence and innovation.
• Managing creative agency, media, and digital partner relationships to deliver effective campaigns.
• Collaborating with cross-functional teams to recommend and implement digital strategies, including eCommerce brand plans.
• Refining and communicating best practices, winning strategies, key consumer insights, and innovation strategies across multiple markets.

ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of global brand management and digital marketing.

📋 Key Responsibilities

✅ Lead the brand acceleration team and brand community to create and implement brand architecture and portfolio strategies, including brand-led innovation strategies.

✅ Develop brand communications and execute multi-market strategic campaigns to elevate brand excellence and drive profitable business growth.

✅ Create and implement brand-growth and strategic plans, including identifying white space opportunities and cross/new categories strategies.

✅ Develop global visual identity guidelines and definitions, and lead brand design initiatives, including packaging.

✅ Effectively manage creative agency, media, and digital partner relationships to deliver impactful campaigns.

✅ Work with the media and digital team to recommend and implement digital strategies, including step-changing eCommerce brand plans.

✅ Refine and communicate best practices, winning strategies, key consumer insights, fast-adapt opportunities, and "where to play" and "how to play" strategies to feed into the brand-led innovation strategy and develop winning bundles of strategic innovation across multiple markets.

ASSUMPTION: This role requires a strong understanding of consumer insights, data-driven marketing, and the ability to manage and grow brands in varying economic environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.

Experience: 10+ years of leadership experience in creating and deploying effective brand strategies for billion-dollar brands/categories, with a proven track record of driving profitable business growth.

Required Skills:

• Proven leadership experience in creating and deploying effective brand strategies of a global scope and impact.
• Experience in managing and growing brands over the long term in varying economic environments.
• Innovative and creative marketing with a commercial edge.
• Strategic, brand-led innovation.
• Profit and loss responsibility at a leadership level.
• Understanding of digital marketing plans and pivoting them to meet ever-changing consumer demands.
• Marketing transformation and change management.
• Cultural awareness and the professional maturity to effectively work across markets.

Preferred Skills:

• Experience in the food and beverage industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates should have a strong understanding of digital marketing plans and the ability to manage change in varying economic environments.

💰 Compensation & Benefits

Salary Range: Based on experience and market conditions, the salary range for this role is PHP 2,500,000 - PHP 3,500,000 per year. This estimate is based on industry standards for marketing directors in the Philippines with 10+ years of experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth.
• Work-life balance initiatives.

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, focusing on snacking categories. The company is a global leader in confectionery, food, and beverage products.

Company Size: Mondelēz International is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets and brands.

Founded: The company was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, offering iconic brands such as Oreo, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident.
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is dedicated to leading the future of snacking around the world, with a strong focus on sustainability and responsible business practices.

Company Specialties:

• Production of confectionery, food, and beverage products.
• Global brand management and marketing.
• Sustainable and responsible business practices.

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's large size and global presence provide opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in brand management and marketing.

Reporting Structure: The Marketing Director Philippines will report directly to the Regional Marketing Director for Southeast Asia and will oversee the brand acceleration team and brand community.

Work Arrangement: This is an on-site position based in the City of Parañaque, Parañaque, Philippines. Occasional travel may be required to attend regional meetings or visit other Mondelēz International facilities.

Growth Opportunities:

• Progression to regional or global marketing roles within Mondelēz International.
• Expansion of responsibilities to include additional brands or categories.
• Development of leadership and management skills through mentoring and coaching opportunities.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to regional or global marketing positions within the company.

🌍 Location & Work Environment

Office Type: Mondelēz International's office in the City of Parañaque, Parañaque, Philippines is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Plant and Business Office, Paranaque City, Philippines

Geographic Context:

• The City of Parañaque is located in the Metro Manila area, offering easy access to various amenities, shopping centers, and entertainment options.
• The Philippines is a tropical country with a warm climate year-round, making it an ideal location for outdoor activities and leisure.
• The City of Parañaque is home to a diverse population, providing a multicultural work environment.

Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends to meet project deadlines.

ASSUMPTION: The City of Parañaque offers a vibrant and dynamic work environment, with easy access to amenities and a diverse population.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and other stakeholders.
• Assessment center or case study presentation.
• Final interview with the Regional Marketing Director for Southeast Asia.

Key Assessment Areas:

• Brand strategy development and execution.
• Consumer insights and market analysis.
• Leadership and team management skills.
• Digital marketing and eCommerce strategies.
• Cultural awareness and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your understanding of the food and beverage industry.
• Prepare examples of successful brand campaigns or initiatives you have led in the past.
• Demonstrate your understanding of the Mondelēz International brand and its commitment to empowering people to snack right.

ATS Keywords: Brand Strategy, Brand Management, Marketing Director, Consumer Insights, Digital Marketing, eCommerce, Leadership, Team Management, Global Brand, Snacking, Food and Beverage Industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management and marketing skills, as well as their cultural fit with the Mondelēz International team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.).
• Project management software (e.g., Asana, Trello, etc.).
• Consumer research and data analysis tools (e.g., Nielsen, Kantar, etc.).

ASSUMPTION: Candidates should have experience with marketing automation and analytics tools, as well as project management software, to effectively manage brand campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands.
• Grow Every Day.
• Do What's Right.

Work Style:

• Collaborative and team-oriented.
• Innovative and creative.
• Data-driven and analytical.
• Adaptable and resilient.

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Provide an example of a time when you grew professionally and how it impacted your approach to brand management.
• Describe a situation where you had to make a difficult decision that aligned with the company's "Do What's Right" value.

ASSUMPTION: Candidates should be able to demonstrate their alignment with Mondelēz International's company values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the snacking industry may require adaptability and quick decision-making.
• The role may involve managing cross-functional teams and stakeholders, requiring strong communication and leadership skills.
• Occasional travel may be required to attend regional meetings or visit other Mondelēz International facilities, which may disrupt personal schedules.
• The competitive nature of the food and beverage industry may present challenges in maintaining market share and driving brand growth.

ASSUMPTION: Candidates should be prepared to face the challenges associated with the fast-paced and competitive snacking industry and be able to adapt to the demands of the role.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a stronger emphasis on global brand management and digital marketing strategies.
• The food and beverage industry is highly competitive, with a focus on innovation and consumer trends, which may require more frequent brand refreshes and product launches.
• Career progression in Mondelēz International may involve moving to regional or global marketing roles, offering opportunities for increased responsibility and exposure to diverse markets and brands.

ASSUMPTION: Candidates should be aware of the unique aspects of this role within the context of the food and beverage industry and Mondelēz International's global brand management approach.

📝 Sample Projects

• Developing a global brand strategy for a new product launch, including consumer research, market analysis, and campaign development.
• Leading a brand refresh initiative, including consumer research, competitive analysis, and creative development.
• Implementing an eCommerce brand plan, including digital marketing strategies, website optimization, and partnership development.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Director Philippines may be involved in, from global brand strategy development to digital marketing and eCommerce strategies.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team structure and how this role fits within it?
• How does Mondelēz International support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Mondelēz International approach innovation and new product development within the snacking category?
• What is the company's approach to sustainability and responsible business practices within the food and beverage industry?

ASSUMPTION: These interview questions are designed to provide insight into the company's marketing team structure, growth opportunities, and commitment to sustainability and responsible business practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your understanding of the food and beverage industry.
• Prepare examples of successful brand campaigns or initiatives you have led in the past.
• Demonstrate your understanding of the Mondelēz International brand and its commitment to empowering people to snack right.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.