📌 Core Information
🔹 Job Title: Marketing Director, Portfolio, TMTT Europe
🔹 Company: Edwards Lifesciences
🔹 Location: Switzerland-Nyon
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of product managers to drive strategy and tactics for transcatheter mitral and tricuspid therapies in Europe
- Defining strategic direction and executing initiatives supporting the TMTT portfolio
- Managing product launches, customer segmentation, and value propositions
- Collaborating with cross-functional teams to enhance brand preference and adoption
- Building and managing a high-performing team, and contributing to pan-TMTT marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and healthcare industry trends.
📋 Key Responsibilities
✅ Define strategic direction in alignment with global strategy and lead execution of initiatives supporting the TMTT portfolio
✅ Lead new product launches, manage commercial products, and drive omnichannel campaigns in collaboration with the Omnichannel Team
✅ Develop, deliver, and implement messaging and marketing assets, and ensure adequate customer segmentation
✅ Leverage customer relationship management platforms (SFDC) to drive best-in-class customer targeting and campaign execution
✅ Drive competitive monitoring, response messaging, and objection handling
✅ Define and drive implementation of annual marketing plan, and plan and execute measurable promotional campaigns aligned to business objectives
✅ Identify market research needs and work with the TMTT Strategy team to define and execute on relevant market research projects
✅ Collaborate with Scientific Communications and Medical Affairs teams to drive dissemination of clinical evidence
✅ Work closely with Commercial teams to understand customers’ and field teams’ needs and develop relevant content and tools
✅ Develop and maintain strong relationships with key clinicians/therapy leaders, and represent Edwards at exhibitions, trade meetings, and other events
✅ Contribute to development of customer and internal training plans, and build and manage a high-performing team of product managers
✅ Manage Portfolio Marketing financial budget and ensure optimal allocation of resources
ASSUMPTION: This role involves a high level of market, customer, and product knowledge, as well as strong analytical and critical thinking skills.
🎯 Required Qualifications
Education: Bachelor degree required at minimum, MBA a plus
Experience: Minimum 8 years of successful marketing/product management experience in healthcare, preferably medical devices. Cardiovascular experience a plus.
Required Skills:
- Proven track record of managing successful product launches in pharma or medical devices
- Portfolio management experience
- Fluent in English, written and verbal. 2nd European language a plus.
Preferred Skills:
- Proven ability to understand scientific, clinical, and technical concepts in depth
- Proven ability to build and manage a high-performing team, including providing coaching and feedback, as well as attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
- Courageous and bold
- Excellent problem-solving, organizational, analytical, and critical thinking skills
- Strict attention to detail
- Ability to develop and integrate metrics into projects and operations that clearly demonstrate the value of marketing to the business
- Proven successful project management leadership skills
- Strategic and innovative mindset, demonstrated ability to design marketing strategy, plans, and lead through execution
- Expert understanding of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems
- Excellent written and verbal communication as well as interpersonal skills
- Proactive, action, and results-oriented
- Collaborative, ability to lead cross-functional teams
- Ability to work and excel within a fast-paced, dynamic, and constantly changing work environment
- Proven ability to manage complexity and to prioritize work within the team based on critical business needs
- Proficient in Microsoft Office Suite and related tools and systems
ASSUMPTION: This role requires a strong blend of strategic thinking, leadership, and tactical execution skills, with a deep understanding of marketing principles and healthcare industry trends.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Marketing Director role in the medical device industry, with 10+ years of experience, and considering the location in Switzerland)
Benefits:
- Competitive compensation
- Benefits package
- Flexible working hours
- Remote working
Working Hours: Full-time, with a hybrid work arrangement (3 days office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in the medical device industry, with 10+ years of experience, and considering the location in Switzerland. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global leader in the medical device industry)
Founded: 1958 (Over 60 years of experience in the medical device industry)
Company Description:
- Global leader in the medical device industry, driven by a passion to improve patient lives
- Focused on breakthrough technologies, world-class evidence, and partnerships with clinicians and healthcare stakeholders
- Committed to a patient-focused culture of innovation, serving patients in over 100 countries
Company Specialties:
- Medical Devices
- Heart Valves
- Surgical Monitoring
- Structural Heart Disease
- Health Care Technology
- Heart Innovations
- Medical Innovations
- Heart Valve Technologies
- Heart Valve Therapies
- Transcatheter Mitral & Tricuspid Therapies
- Vascular Catheters
- Anesthesia
- Hospital Administration
- Enhanced Surgical Recovery
- R&D Engineering
- Manufacturing
- Quality Engineering
Company Website: http://www.edwards.com
ASSUMPTION: Edwards Lifesciences is a well-established, global leader in the medical device industry, with a strong focus on innovation and patient care. This role offers the opportunity to work in a dynamic and international environment, with a competitive compensation and benefits package.
📊 Role Analysis
Career Level: Senior-level marketing role, with a focus on strategic direction and team leadership
Reporting Structure: Reports to the Sr Director, Marketing and Patient Activation TMTT Europe
Work Arrangement: Hybrid (3 days office, 2 days remote)
Growth Opportunities:
- Potential to grow within the TMTT Europe Marketing Leadership Team or explore other opportunities within Edwards Lifesciences
- Chance to develop and manage a high-performing team, and contribute to pan-TMTT marketing initiatives
- Opportunity to work on multiple major product launches, campaigns, and programs supporting brand preference and adoption
ASSUMPTION: This role offers strong growth potential, both in terms of career advancement and team development, within a global leader in the medical device industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days office, 2 days remote)
Office Location(s): Route de l’Etraz 70 1260, Nyon, CH
Geographic Context:
- Nyon is a city in Switzerland, located on the shores of Lake Geneva
- It offers a high quality of life, with a mix of urban and rural environments, and easy access to outdoor activities
- Nyon is also home to several international organizations and companies, providing a dynamic and multicultural work environment
Work Schedule: Full-time, with a hybrid work arrangement (3 days office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager and/or panel
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and marketing expertise
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, product management, and leadership experience
- Be prepared to discuss your approach to strategic direction, team management, and campaign execution
- Demonstrate your ability to work effectively in a hybrid work environment
ATS Keywords: Marketing Strategy, Product Management, Team Leadership, Customer Segmentation, Campaign Execution, Market Research, Cross-Functional Collaboration, Communication Skills, Analytical Skills, Problem-Solving, Project Management, Attention to Detail, CRM Platforms, Omnichannel Campaigns, Budget Management, Training Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and marketing expertise, as well as their ability to thrive in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Customer Relationship Management (CRM) platforms (e.g., Salesforce)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and related tools and systems, as well as experience with CRM platforms, marketing automation tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on strategic direction and tactical execution
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you align with Edwards Lifesciences' patient-focused culture and commitment to innovation?
- Are you comfortable working in a dynamic, collaborative, and cross-functional environment?
- Do you thrive in a fast-paced, data-driven, and results-oriented work environment?
ASSUMPTION: Edwards Lifesciences values a patient-focused, innovative, and collaborative work environment, with a strong emphasis on strategic direction and tactical execution. Candidates should assess their fit with these cultural aspects before applying.
⚠️ Potential Challenges
- Managing a team remotely and ensuring high-level market, customer, and product knowledge within the team
- Balancing strategic direction and tactical execution in a fast-paced and dynamic work environment
- Managing complexity and prioritizing work within the team based on critical business needs
- Adapting to a hybrid work arrangement and ensuring effective communication and collaboration with team members
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing director roles in the medical device industry in its focus on transcatheter mitral and tricuspid therapies, and the need for deep understanding of these specific therapies and their market landscape
- Industry-specific context: The medical device industry is highly competitive and regulated, requiring a strong understanding of regulatory affairs and clinical evidence
- Career path comparison: This role offers strong growth potential within Edwards Lifesciences, with opportunities to advance within the TMTT Europe Marketing Leadership Team or explore other opportunities within the company
ASSUMPTION: This role requires a strong understanding of the specific therapies and market landscape, as well as a deep understanding of the medical device industry and its regulatory environment.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new transcatheter mitral or tricuspid therapy launch
- Conducting market research to identify customer needs and preferences, and developing targeted value propositions and messaging
- Managing a team to execute an omnichannel campaign, driving customer engagement and adoption of a specific therapy
ASSUMPTION: These sample projects reflect the strategic, tactical, and team leadership aspects of this role, and provide insight into the types of initiatives the marketing director may be expected to manage.
❓ Key Questions to Ask During Interview
- Can you describe the strategic direction for the TMTT portfolio in Europe, and how this role fits into that strategy?
- How does the TMTT Europe Marketing Leadership Team collaborate and make decisions, and how would this role contribute to that process?
- What are the key priorities for the first 90 days in this role, and how would you approach addressing them?
- How does Edwards Lifesciences support the growth and development of its marketing team members?
- What are the key challenges facing the TMTT portfolio in Europe, and how would this role address them?
ASSUMPTION: These key questions allow candidates to gain insight into the strategic direction, team dynamics, and priorities of the role, as well as the company's approach to growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, product management, and leadership experience
- Prepare for the interview by researching Edwards Lifesciences, the TMTT portfolio, and the medical device industry
- Consider how your skills and experience align with the role's required and preferred qualifications
- Follow up with the hiring manager within one week after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
