🔹 Job Title: Marketing Director-S
🔹 Company: PACS
🔹 Location: Creswell Post Acute, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Public Relations
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various departments to achieve marketing and public relations goals.
✅ Maintain a current listing of all resident care employee phone numbers
✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities
✅ Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility
✅ Assist department directors in the development and use of marketing and public relations policies and procedures
✅ Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary
✅ Assist in the development, implementation, and tracking of customer satisfaction surveys
✅ Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary
✅ Ensure that public information is accurate and fully descriptive
✅ Organize and implement continuing internal communications through various channels
✅ Schedule and participate in departmental meetings concerning marketing and public relations programs and activities
✅ Provide creative support for activity and social services departments in developing resident programs, publications, etc.
✅ Maintain an adequate liaison with families, residents, and community and civic leaders
✅ Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility
✅ Contact the news media when new programs, promotions, etc., are implemented within the facility
✅ Keep the Administrator informed of newspaper, radio, and television accounts of noteworthy items of general interest that may have an impact on the facility
✅ During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of established policies
✅ Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training, and orientation programs
✅ Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility
✅ Follow established ergonomics policies and procedures to prevent work-related injuries and illnesses
✅ Prepare a departmental operating budget for approval by the Administrator and allocate resources to carry out programs and activities of the facility
✅ Serve on various committees of the facility as directed by the Administrator
✅ Maintain the confidentiality of all resident care information and report known or suspected incidents of unauthorized disclosure
✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate
ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively under pressure, especially during emergencies.
Education: A Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Experience: 5-10 years of experience in marketing/public relations, preferably in a health care setting
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a background in healthcare marketing and public relations are strongly preferred, as they will have a better understanding of the unique challenges and regulations within the industry.
Salary Range: The salary range for this position is estimated to be between $80,000 and $120,000 per year, based on industry standards for a Marketing Director with 5-10 years of experience in the healthcare sector. The exact salary will be determined based on the candidate's qualifications and experience.
Benefits:
Working Hours: This is a full-time position, typically working 40 hours per week. The work schedule may include evenings and weekends, as needed, to attend events or meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed are typical for a company of this size in the healthcare industry but may vary based on the specific employer.
Industry: PACS operates in the IT Services and IT Consulting industry, providing technology solutions to various clients. The healthcare sector is one of their key focus areas.
Company Size: PACS has over 10,000 employees, making it a large organization with a significant presence in the IT industry.
Founded: The founding date and history of PACS are not provided in the LinkedIn company data.
Company Description:
Company Specialties:
Company Website: http://pacs.co.in
ASSUMPTION: PACS is a well-established company in the IT industry, with a strong focus on providing high-quality technology solutions to its clients. The company's size and industry experience make it an attractive employer for professionals seeking career growth and development opportunities.
Career Level: This role is at the senior management level, reporting directly to the facility's Administrator. The Marketing Director-S is responsible for overseeing the marketing and public relations efforts of the facility and collaborating with various departments to achieve marketing and public relations goals.
Reporting Structure: The Marketing Director-S reports directly to the facility's Administrator and works closely with department directors to establish marketing and public relations policies and procedures.
Work Arrangement: This is an on-site, full-time position. The work arrangement may include evenings and weekends, as needed, to attend events or meetings.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential for career advancement and exposure to various aspects of the healthcare industry. PACS' commitment to employee growth and development makes it an attractive employer for professionals seeking to advance their careers.
Office Type: The facility is a post-acute care center, providing short-term rehabilitation and skilled nursing care to patients.
Office Location(s): Creswell Post Acute, United States
Geographic Context:
Work Schedule: The work schedule is typically Monday through Friday, with the possibility of working evenings and weekends as needed to attend events or meetings.
ASSUMPTION: The location of the facility provides a quiet, peaceful work environment, with ample opportunities for networking and collaboration with other healthcare professionals. The work schedule may require some flexibility to attend events or meetings outside of regular business hours.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Public Relations, Healthcare, Customer Satisfaction, Policy Development, Team Collaboration, Budget Management, Community Engagement, Crisis Management, Training, Confidentiality, Problem Solving, Report Writing, Microsoft Suite Proficiency, Event Planning, Resident Rights Interpretation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong background in marketing and public relations, preferably within the healthcare industry. Demonstrating your understanding of the company's mission and values, as well as your problem-solving skills and ability to work effectively under pressure, will be crucial to success in the interview process.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the facility's needs and the candidate's expertise. Familiarity with Microsoft Suite and CRM software is likely to be essential, while graphic design software may be beneficial for creating marketing materials.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PACS values candidates who are results-driven, proactive, and committed to maintaining confidentiality and handling sensitive information. A strong background in marketing and public relations, with a focus on healthcare, is essential for success in this role.
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges, including the need to work evenings and weekends, manage multiple projects and priorities simultaneously, and adhere to strict privacy regulations and resident rights. Candidates should carefully consider these challenges and ensure they are a good fit for their personal and professional goals.
ASSUMPTION: This role is similar to marketing and public relations roles in other industries, but with a focus on the unique challenges and regulations within the healthcare industry. Candidates with experience in marketing and public relations, preferably within the healthcare industry, are likely to be the best fit for this role.
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities required for this role. Candidates should be prepared to discuss their experience with similar projects and their approach to achieving marketing and public relations goals in a healthcare setting.
ASSUMPTION: These key questions are intended to help candidates better understand the role, the facility, and the company, as well as to demonstrate their interest in and understanding of the position. Candidates should be prepared to ask thoughtful, insightful questions that show their understanding of the role and their fit with the company's mission and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.