📌 Core Information
🔹 Job Title: Marketing Director, Service Industry
🔹 Company: Fiserv
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive revenue growth and enhance customer satisfaction in the service industry.
- Conducting in-depth market research and analysis to identify trends, customer needs, and competitive dynamics.
- Leading product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
- Executing targeted marketing campaigns tailored to the unique needs of the service industry, focusing on driving customer acquisition and retention.
- Managing a team of direct reports and collaborating with cross-functional departments to deliver tailored solutions that meet the unique needs of service clients.
ASSUMPTION: This role requires a high level of strategic thinking, market understanding, and team leadership skills. The ideal candidate will have extensive experience in B2B marketing within the service industry and a proven track record of driving revenue growth and enhancing customer satisfaction.
📋 Key Responsibilities
✅ Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the service industry.
✅ Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
✅ Execute targeted marketing campaigns tailored to the unique needs of the service industry, focusing on driving customer acquisition and retention.
✅ Develop industry-specific content, engagement programs, and events to showcase Fiserv's expertise and innovative solutions.
✅ Deliver key performance indicators (KPIs) for industry marketing, analyzing data to optimize strategies and report on outcomes to leadership.
✅ Communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
✅ Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to pivot as needed to support the organization's goals.
🎯 Required Qualifications
Education: Bachelor’s degree or an equivalent combination of education, work, and/or military experience
Experience: 9+ years of business-to-business (B2B) marketing experience in the service industry
Required Skills:
- Proven experience in digital marketing, content marketing, and traditional marketing methods.
- 5+ years’ experience managing a team of direct reports.
- Strong analytical and data-driven mindset.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Proven ability to drive revenue growth and enhance customer satisfaction.
Preferred Skills:
- Master’s degree.
- Experience in FinTech or related industries.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: While a master's degree and experience in FinTech are preferred, Fiserv values relevant experience and transferable skills. Candidates with a strong background in B2B marketing within the service industry are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Marketing Director with 10+ years of experience in the service industry)
Benefits:
- Paid holidays and generous time off policies, including Unlimited Recharge & Refuel for qualifying associates.
- 401(k) Savings Plan and Employee Stock Purchase Plan.
- Medical, dental, vision, life, and disability insurance options.
- Well-being resources through the Fuel Your Life program.
- Training, development, certification, and internal mobility opportunities.
- Employee Resource Groups promoting a diverse and inclusive culture.
Working Hours: Full-time, Monday through Friday, with the ability to work weekends/evenings as necessary. This role requires up to 25% travel.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with 10+ years of experience in the service industry. Actual compensation may vary based on factors such as skills, experience, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the IT Services and IT Consulting industry, focusing on financial services, payments, risk and compliance, and other related areas.
Company Size: Fiserv is a large organization with 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Fiserv was founded in 1984 and has since grown to become a global leader in its industry.
Company Description:
- Fiserv is a global technology leader committed to delivering innovative and transformative financial services experiences for clients in more than 100 countries.
- The company specializes in financial services, payments, risk and compliance, mobile banking, online banking, core banking, customer and channel management, business insights & optimization, processing services, and lending solutions.
- Fiserv is committed to moving more than money, connecting financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely.
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed in their careers.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and industry expertise.
Reporting Structure: The Marketing Director, Service Industry, will report directly to the Senior Vice President of Marketing and collaborate with various cross-functional teams.
Work Arrangement: This role is on-site Monday through Friday, with the ability to work weekends/evenings as necessary and up to 25% travel.
Growth Opportunities:
- Fiserv offers various training, development, certification, and internal mobility opportunities for employees to advance their careers.
- The company's large size and diverse range of services provide ample opportunities for career growth and progression.
ASSUMPTION: Given Fiserv's size and diverse range of services, there are numerous opportunities for the Marketing Director, Service Industry, to grow and develop their career within the organization.
🌍 Location & Work Environment
Office Type: Fiserv's Alpharetta office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): 600 N Vel R Phillips Ave, Milwaukee, Wisconsin 53203, US; 14090 Southwest Fwy, Sugar Land, TX 77478, US; 13100 N Promenade Blvd, Stafford, TX 77477, US
Geographic Context:
- The Alpharetta office is located in the Greater Atlanta metropolitan area, offering a vibrant and diverse cultural scene, numerous amenities, and a high quality of life.
- The area is home to a thriving tech industry, providing ample opportunities for networking and professional growth.
- The office is conveniently located near major highways and public transportation, making it easily accessible for employees.
Work Schedule: Full-time, Monday through Friday, with the ability to work weekends/evenings as necessary and up to 25% travel.
ASSUMPTION: Fiserv's Alpharetta office provides a modern, collaborative work environment that supports productivity and innovation. The office's convenient location and access to amenities make it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a HR representative.
- Phone or video interview with the hiring manager.
- On-site interview with the hiring manager and other team members.
- Final interview with the Senior Vice President of Marketing.
Key Assessment Areas:
- Strategic thinking and market analysis skills.
- Leadership and team management abilities.
- Communication and presentation skills.
- Data-driven mindset and analytical skills.
- Industry knowledge and expertise in the service industry.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing within the service industry.
- Be prepared to discuss your market research and analysis skills, as well as your ability to drive revenue growth and enhance customer satisfaction.
- Demonstrate your leadership and team management skills, as well as your ability to collaborate with cross-functional teams.
- Showcase your strong communication and presentation skills, as well as your ability to analyze data and optimize marketing strategies.
- Follow up with the HR representative or hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: B2B marketing, service industry, market research, product marketing, campaign execution, data analysis, team management, customer acquisition, customer retention, thought leadership, FinTech
ASSUMPTION: Fiserv's application process is designed to assess the candidate's strategic thinking, market analysis skills, leadership abilities, and industry expertise. Candidates should be prepared to discuss their relevant experience and demonstrate their skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The Marketing Director, Service Industry, will be expected to have proficiency in marketing automation platforms, CRM software, data analysis and visualization tools, project management tools, and collaboration and communication tools. Familiarity with industry-specific tools and technologies may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Put customers first.
- Act with integrity.
- Collaborate and innovate.
- Deliver with excellence.
- Take ownership.
Work Style:
- Fiserv values a collaborative and inclusive work environment, where employees are encouraged to share ideas and contribute to the company's success.
- The company fosters a culture of innovation and continuous improvement, where employees are encouraged to challenge the status quo and drive change.
- Fiserv values work-life balance and provides various benefits and resources to support employees' well-being.
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth and enhancing customer satisfaction in the service industry?
- Are you comfortable working in a collaborative and inclusive work environment, where you are encouraged to share ideas and contribute to the company's success?
- Do you have strong leadership and team management abilities, with the ability to inspire and motivate your team to achieve success?
- Are you comfortable working in a fast-paced and dynamic environment, where you are expected to adapt and pivot as needed to support the organization's goals?
ASSUMPTION: Fiserv values candidates who align with the company's values and work style, as well as those who demonstrate strong leadership and team management abilities, strategic thinking, and a data-driven mindset.
⚠️ Potential Challenges
- The Marketing Director, Service Industry, will be expected to manage a team of direct reports and collaborate with various cross-functional teams. This may require strong leadership and communication skills, as well as the ability to navigate complex organizational dynamics.
- The role may require up to 25% travel, which may present challenges for candidates with personal or family commitments that limit their ability to travel.
- The service industry is dynamic and ever-changing, requiring the Marketing Director to stay up-to-date with industry trends and adapt marketing strategies accordingly. This may present challenges for candidates who struggle with change or have difficulty keeping up with industry developments.
- The role may require working weekends/evenings as necessary, which may present challenges for candidates with personal or family commitments that limit their availability during these times.
ASSUMPTION: The Marketing Director, Service Industry, will face various challenges throughout their tenure, including managing a team of direct reports, collaborating with cross-functional teams, staying up-to-date with industry trends, and balancing work-life commitments. Candidates should be prepared to navigate these challenges and demonstrate their ability to adapt and pivot as needed to support the organization's goals.
📈 Similar Roles Comparison
- Compared to other marketing director roles, the Marketing Director, Service Industry, requires a high degree of industry expertise and a proven track record of driving revenue growth and enhancing customer satisfaction in the service industry.
- Unlike other marketing roles, this position requires a strong understanding of the unique needs and dynamics of the service industry, as well as the ability to develop and execute targeted marketing campaigns tailored to this specific industry.
- Career progression for this role may include advancing to a senior vice president or chief marketing officer role within the organization, depending on the candidate's performance and the company's growth and expansion plans.
ASSUMPTION: The Marketing Director, Service Industry, is a unique and specialized role that requires a high degree of industry expertise and a proven track record of driving revenue growth and enhancing customer satisfaction in the service industry. Candidates should be prepared to demonstrate their relevant experience and expertise throughout the interview process.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition and retention for a specific service industry vertical, such as professional services or personal services.
- Conducting in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the service industry, and using this information to inform marketing strategies and tactics.
- Leading a cross-functional team to develop and launch a new product or service offering for the service industry, including market research, product positioning, messaging, go-to-market strategies, and lifecycle management.
ASSUMPTION: The Marketing Director, Service Industry, will be expected to develop and execute strategic marketing initiatives that drive revenue growth and enhance customer satisfaction in the service industry. Candidates should be prepared to discuss their relevant experience and expertise in developing and executing marketing campaigns, conducting market research and analysis, and leading cross-functional teams throughout the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies and tactics being used to drive revenue growth and enhance customer satisfaction in the service industry, and how this role will contribute to their evolution and optimization?
- How does the company support the professional development and growth of its marketing team members, and what opportunities exist for the Marketing Director, Service Industry, to advance their career within the organization?
- What is the company's approach to fostering a collaborative and inclusive work environment, and how does this role contribute to the company's overall success?
- What are the key performance indicators (KPIs) used to measure the success of the marketing efforts in the service industry, and how will the Marketing Director, Service Industry, be expected to optimize these KPIs to drive revenue growth and enhance customer satisfaction?
- How does the company support work-life balance for its employees, and what resources and benefits are available to help the Marketing Director, Service Industry, maintain a healthy work-life balance?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company's marketing strategies and tactics, and the opportunities for professional development and growth within the organization. They should also be prepared to discuss their relevant experience and expertise in driving revenue growth and enhancing customer satisfaction in the service industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing within the service industry, with a focus on driving revenue growth and enhancing customer satisfaction.
- Prepare for your interviews by researching the company, its marketing strategies and tactics, and the opportunities for professional development and growth within the organization.
- Follow up with the HR representative or hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the role, be prepared to discuss your salary expectations and benefits requirements with the hiring manager or HR representative.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
