Marketing Director - UAE

📌 Core Information

🔹 Job Title: Marketing Director - UAE

🔹 Company: Deliveroo

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading Deliveroo's national marketing strategy and budget planning
• Developing hyper-local strategies in coordination with the GM and functional leaders
• Managing a diverse marketing team handling CRM, social media, content, and more
• Reporting on the return of marketing investment effectively

ASSUMPTION: The role involves high-level strategic and operational planning, requiring close work with executive management and cross-functional teams to drive business growth through marketing initiatives.

📋 Key Responsibilities

✅ Own the national marketing strategy and budget

✅ Work closely with the GM and functional leaders to develop hyper-local strategies

✅ Lead teams that manage CRM, social, content, affiliates, paid and organic digital, events, sponsorships, partnerships, and consumer PR

✅ Lead development, deployment, and monitoring of detailed annual marketing plans

✅ Analyze and report on ROI of marketing campaigns and initiatives

✅ Liaise with central leads for ongoing initiatives

✅ Lead a team of marketing managers and individual contributors

ASSUMPTION: As this is a senior role, responsibilities include both strategic oversight and direct involvement in execution and team leadership.

🎯 Required Qualifications

Education: Not specified (typically a degree in Marketing, Business, or related field is expected)

Experience: 10+ years of marketing experience, preferably both online and offline

Required Skills:

• Marketing strategy development
• Team leadership and management abilities
• Creativity and analytical skills

Preferred Skills:

• Experience in a high-growth consumer-oriented startup
• Proven success in executing multi-channel marketing campaigns

ASSUMPTION: Required educational qualifications are not mentioned but are generally expected to align with industry standards for senior marketing roles, such as a bachelor's degree or higher.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• 30 days annual leave
• Comprehensive medical insurance
• Annual flight allowance
• Free Deliveroo Plus subscription
• Enhanced maternity and paternity benefits
• End-of-year parties and regular social events

Working Hours: 40 hours per week

ASSUMPTION: The benefits mentioned suggest an employee-focused work environment, typical of established tech companies, aiming to attract top-tier talent.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms

Company Size: 1,001-5,000 employees, indicating a medium to large size with significant market influence

Founded: 2013

Company Description:

• Founded by William Shu and Greg Orlowski
• Partnerships with over 176,000 restaurants and grocery providers
• Operates across 9 international markets

Company Specialties:

• Food and restaurant delivery
• Consumer technology innovations
• Logistics and local delivery services

Company Website: https://deliveroo.co.uk

ASSUMPTION: Deliveroo's position as a market leader and rapidly growing company makes it an attractive employer, particularly for innovative marketers seeking growth in digital commerce and logistics.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports to the General Manager, indicating strategic influence on regional operations

Work Arrangement: On-site, with potential travel across the UAE as needed

Growth Opportunities:

• Opportunity to lead and innovate in a high-impact role
• Develop and execute comprehensive marketing strategies
• Work in a dynamic and growing tech environment

ASSUMPTION: The role offers significant responsibility and is pivotal to Deliveroo's success in the UAE, facilitating professional growth for individuals ready to take on a comprehensive leadership challenge.

🌍 Location & Work Environment

Office Type: Likely a collaborative open-plan office to accommodate a creative and fast-paced work culture

Office Location(s): Not specified, but remote UAE operation context is implied

Geographic Context:

• Strategically located in the UAE, a major hub for global commerce
• Vibrant cultural and business environment
• Opportunities for regional travel and influence

Work Schedule: Typically standard full-time hours with some flexibility expected

ASSUMPTION: The role may require occasional travel to facilitate partnership development and market insight gathering.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Screening interview
• In-person or virtual interviews with leadership

Key Assessment Areas:

• Leadership and strategic marketing capabilities
• Creativity in campaign development
• Analytical skills in measuring marketing success

Application Tips:

• Highlight multi-channel marketing experience
• Demonstrate leadership in high-growth environments
• Provide examples of innovative marketing strategies

ATS Keywords: Marketing Strategy, Team Leadership, Creativity, Multi-Channel Campaigns

ASSUMPTION: The selection process will focus on both strategic depth and innovative thinking to support Deliveroo's growth ambitions in the UAE.

🛠️ Tools & Technologies

• CRM systems for campaign management
• Social media management tools
• Analytics platforms for performance tracking

ASSUMPTION: Familiarity with marketing technologies and analytic tools is crucial for the strategic oversight required in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and efficiency in delivery
• Commitment to diversity and inclusion
• A customer-centric approach

Work Style:

• Dynamic and fast-paced work environment
• Emphasis on team collaboration and autonomy
• A culture that values innovation and new ideas

Self-Assessment Questions:

• Can I lead a diverse marketing team effectively?
• Do I thrive in a fast-paced, tech-driven environment?
• Am I comfortable developing marketing strategies at scale?

ASSUMPTION: Cultural fit will likely emphasize adaptability and an innovative mindset, aligning with Deliveroo’s growth-oriented culture.

⚠️ Potential Challenges

• Managing diverse marketing channels and teams
• Delivering consistently high ROI in a competitive market
• Maintaining brand consistency across regional markets
• Staying ahead of digital marketing trends

ASSUMPTION: The potential challenges reflect the dynamic and evolving nature of marketing in the digital and logistics sectors.

📈 Similar Roles Comparison

• Similar roles in other tech companies may offer comparable responsibilities but with different market focuses
• Roles in global marketplaces might emphasize international strategy over local marketing initiatives
• Comparative positions may require varied collaboration across different business areas

ASSUMPTION: This comparison suggests that the role is unique for its blend of local influence and brand leadership in a rapidly changing industry.

📝 Sample Projects

• Development of a UAE national marketing campaign
• Launch of new partnership promotions with regional vendors
• Initiatives to increase customer engagement via digital channels

ASSUMPTION: Sample projects demonstrate strategic influence and operational execution, reflecting the multifaceted nature of the role.

❓ Key Questions to Ask During Interview

• What are the key growth areas Deliveroo is focusing on in the UAE?
• How does the company measure the success of its marketing strategies?
• Can you explain the team structure in the UAE marketing division?
• What are the expectations regarding innovation and experimentation?
• How does the role interact with central teams in London?

ASSUMPTION: These questions aim to clarify the strategic scope of the role and organizational support available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tailored to highlight relevant skills and experiences
• Prepare a portfolio of successful marketing campaigns
• Research Deliveroo and the UAE market thoroughly
• Practice addressing how you align with Deliveroo’s values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.