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Marketing Director, UK

e.l.f. Beauty
Full-time
On-site
London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Director, UK

πŸ”Ή Company: e.l.f. Beauty

πŸ”Ή Location: London, England

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (3 days in office, 2 days at home)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership and development of UK marketing strategy
  • Team management and collaboration with internal stakeholders
  • Retail partnership management and campaign oversight
  • Performance analysis and real-time strategy refinement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive brand growth in the UK market.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive UK marketing strategy aligned with retail partners and brand objectives

βœ… Leverage consumer insights and market trends to inform product positioning and innovative marketing initiatives

βœ… Lead, mentor, and manage a dedicated marketing team to ensure effective campaign execution

βœ… Foster strong collaboration with internal stakeholders, including sales and product teams, to drive integrated marketing efforts

βœ… Cultivate and manage relationships with multiple retail partners, ensuring cohesive brand messaging and activation across all channels

βœ… Coordinate with external agencies and partners to support localized campaign execution and maximize impact

βœ… Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, social, traditional, and experiential channels

βœ… Manage the marketing budget, ensuring effective allocation of resources and maximizing ROI

βœ… Monitor, measure, and report on campaign performance using data-driven insights to refine strategies and achieve key performance metrics

βœ… Adjust strategies in real time to capitalize on emerging opportunities and trends

ASSUMPTION: The role requires a high level of strategic thinking, team leadership, and analytical skills to successfully manage marketing efforts and drive brand growth in the UK market.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced qualification preferred

Experience: 7-10 years of progressive marketing experience with demonstrated leadership roles in the beauty or FMCG sectors

Required Skills:

  • Strategic thinking and ability to translate market insights into actionable marketing strategies
  • Excellent team leadership and cross-functional collaboration skills
  • Robust analytical skills with a keen ability to interpret data and drive decision-making
  • Excellent communication and stakeholder management abilities
  • Deep understanding of digital marketing, social media, and modern marketing technologies
  • Experience in managing sizeable budgets and delivering measurable business results

Preferred Skills:

  • Experience working with retail partners in the UK beauty market
  • Fluency in English

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving brand growth and managing teams in the beauty or FMCG sectors.

πŸ’° Compensation & Benefits

Salary Range: Β£102,000 - Β£102,000 per year

Benefits:

  • Competitive pay
  • Bonus eligibility (200% of target over the last four fiscal years)
  • Equity (new hire grant and annual refresh grant)
  • Flexible time off
  • Year-round half-day Fridays
  • Hybrid work environment

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement of 3 days in the office and 2 days at home

ASSUMPTION: The salary range is based on the provided information and is in line with industry standards for a marketing director role in the UK beauty market. Benefits are comprehensive and include competitive pay, bonus eligibility, equity, flexible time off, and a hybrid work environment.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees

Founded: 2004

Company Description:

  • e.l.f. Beauty stands with every eye, lip, face, and paw, committed to inclusive, accessible, cruelty-free beauty
  • Offers a range of products, including cosmetics, skincare, and clean beauty, under brands like e.l.f. Cosmetics, e.l.f. SKIN, W3LL People, Keys Soulcare, and Naturium
  • Strategically expands its portfolio with brands that support its purpose and values

Company Specialties:

  • Cosmetics
  • Beauty
  • Cruelty-free products
  • Vegan products
  • Skincare
  • Makeup
  • Clean beauty

Company Website: https://www.elfbeauty.com/

ASSUMPTION: e.l.f. Beauty is a well-established company in the beauty industry, known for its commitment to inclusive, accessible, and cruelty-free beauty products. Its portfolio includes several brands that cater to different consumer preferences within the beauty market.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth within the company

Reporting Structure: Reports directly to the VP Marketing INTL

Work Arrangement: Hybrid (3 days in the office, 2 days at home)

Growth Opportunities:

  • Potential for career advancement within the marketing department or the company as a whole
  • Opportunity to gain experience working with multiple retail partners and managing a dedicated marketing team
  • Chance to drive brand growth and make a significant impact on the UK market

ASSUMPTION: This role offers a unique opportunity for a marketing professional to grow their career within a well-established beauty company, working closely with retail partners and internal stakeholders to drive brand growth in the UK market.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in the office, 2 days at home)

Office Location(s): London, England

Geographic Context:

  • London is a major global city with a vibrant beauty industry
  • The UK market offers a diverse range of retail partners and consumer preferences
  • London provides ample opportunities for networking and professional growth within the beauty industry

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement of 3 days in the office and 2 days at home

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing for flexibility and a better work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Analytical skills and data-driven decision-making
  • Communication and stakeholder management skills
  • Understanding of digital marketing, social media, and modern marketing technologies

Application Tips:

  • Highlight relevant experience and achievements in marketing, with a focus on strategic thinking, team leadership, and campaign management
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing strategy, team leadership, retail partnerships, campaign management, digital marketing, social media, data-driven decision-making, brand growth

ASSUMPTION: The application process is likely to involve multiple interviews, focusing on the candidate's strategic thinking, leadership, and analytical skills, as well as their understanding of digital marketing and campaign management.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Sprout Social)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of various marketing automation, social media management, data analysis, and project management tools to effectively manage marketing campaigns and teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive and accessible beauty for all
  • Cruelty-free and sustainable practices
  • Collaboration and innovation

Work Style:

  • Hybrid work arrangement (3 days in the office, 2 days at home)
  • Data-driven decision-making and continuous learning
  • Strong focus on teamwork and collaboration

Self-Assessment Questions:

  • Do you align with e.l.f. Beauty's commitment to inclusive, accessible, and cruelty-free beauty?
  • Are you comfortable working in a hybrid work environment, with a balance between in-office collaboration and remote work?
  • Do you thrive in a data-driven and collaborative work environment, with a strong focus on teamwork?

ASSUMPTION: Candidates should assess their alignment with e.l.f. Beauty's values and work style to ensure a good cultural fit within the company.

⚠️ Potential Challenges

  • Managing multiple retail partners and ensuring cohesive brand messaging across all channels
  • Keeping up with the fast-paced and ever-evolving beauty industry
  • Balancing the demands of a hybrid work arrangement and maintaining effective team communication
  • Adapting to the unique cultural and consumer preferences of the UK market

ASSUMPTION: The role may present challenges related to managing multiple retail partners, keeping up with industry trends, balancing work arrangements, and adapting to the UK market.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing director roles, this position focuses specifically on the UK market and requires a deep understanding of the local retail landscape
  • Compared to other beauty companies, e.l.f. Beauty stands out for its commitment to inclusive, accessible, and cruelty-free beauty products
  • Career progression in this role may involve moving into a global marketing position or taking on additional responsibilities within the company

ASSUMPTION: This role is unique in its focus on the UK market and e.l.f. Beauty's commitment to inclusive, accessible, and cruelty-free beauty products. Career progression may involve moving into a global marketing position or taking on additional responsibilities within the company.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive marketing strategy for a new product launch in the UK market
  • Managing a team to execute a successful social media campaign, driving brand awareness and engagement
  • Analyzing campaign performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: Sample projects may involve developing and implementing marketing strategies, managing teams to execute campaigns, and analyzing campaign performance data to optimize marketing efforts.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the UK market and how this role contributes to achieving that vision?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does the company approach collaboration and innovation in its marketing efforts?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Candidates should ask thoughtful questions during the interview to better understand the company's long-term vision, support for professional development, key priorities, collaboration and innovation efforts, and work-life balance policies.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.lever.co/elfbeauty/0c8c4d8f-0dc2-4ba3-812b-fc7d793f7f83
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.