📌 Core Information
🔹 Job Title: Marketing Director, US Comirnaty Adult
🔹 Company: Pfizer
🔹 Location: Collegeville, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for COMIRNATY in non-retail segments
- Leading a team of 3 marketers and managing a budget of ~$10-15M
- Collaborating cross-functionally to monitor competitor activity and adjust strategies
- Representing the brand with CFCs and establishing effective engagement plans
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop annual US Strategic and Tactical Plan for Non-Retail to achieve net revenue and market share targets
✅ Lead and develop direct report and 2-3 Growth Gigs
✅ Represent the Brand with CFCs; establish and execute an effective engagement plan; develop POA meeting workshops and content
✅ Manage OPEX budget of ~$10-15M
✅ Manage agencies, lead and assist the team to develop assets; work with RC to gain approval of promotional resources
✅ Provide input to relevant dashboards, market research, KPIs or other metrics, enabling the team to stay on track and helping the lead hold teams accountable for deliverables and attainment of key milestones
✅ Monitor competitor activity in Non-Retail and proactively adjust strategies and tactics with cross-functional partners
ASSUMPTION: This role involves a high degree of strategic planning, project management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree required, Master’s degree strongly preferred
Experience: 8+ years in US pharmaceutical or biotech commercial roles with progressive responsibilities, 3+ years in US pharma/biotech marketing required
Required Skills:
- Excellent communication skills to confidently present and effectively engage diverse large audiences in-person or virtually
- Strong complex project management and coordination skills across large groups of cross-functional teams
- Demonstrated leadership skills
- Demonstrated collaboration and informal influencing skills
- Champion innovation, seek learnings from other brands and other industries to innovate and enhance launch plans
- Ability to prioritize, manage important versus urgent and complete what’s most important
- Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
Preferred Skills:
- MBA or advanced degree preferred
- People management experience preferred
- Prior US sales experience highly desirable
- Comfortable with ambiguity and able to adapt and operate successfully
ASSUMPTION: This role requires a strong background in US pharmaceutical or biotech marketing, with a preference for candidates with advanced degrees and people management experience.
💰 Compensation & Benefits
Salary Range: $169,700.00 - $282,900.00 per year
Benefits:
- 401(k) Plan with Pfizer Matching Contributions
- Paid Vacation, Holiday and Personal Days
- Paid Caregiver/Parental and Medical Leave
- Health Benefits including Medical, Prescription Drug, Dental and Vision Coverage
Working Hours: Full-time, with occasional travel required
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and manufactures medicines and vaccines for a wide range of diseases and conditions. The company operates in over 125 countries and has a diverse portfolio of products that includes innovative medicines, vaccines, and biosimilars.
Company Size: Pfizer has over 10,000 employees worldwide and is a publicly traded company on the New York Stock Exchange (NYSE: PFE).
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's pipeline includes a broad range of potential new medicines and vaccines, including several that are in late-stage clinical development.
Company Specialties:
- Pfizer specializes in the development and commercialization of innovative medicines and vaccines for a wide range of diseases and conditions.
- The company's portfolio includes products in areas such as immunology, oncology, cardiovascular, and infectious diseases, among others.
- Pfizer is also committed to improving access to medicines and vaccines in low- and middle-income countries.
Company Website: https://www.pfizer.com/?source=Linkedin
ASSUMPTION: Pfizer is a large, global biopharmaceutical company with a diverse portfolio of products and a strong commitment to innovation and improving access to medicines and vaccines.
📊 Role Analysis
Career Level: This role is a senior-level position that requires a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Marketing Director, US Comirnaty Adult reports directly to the Vice President, US Comirnaty Adult Brand Lead.
Work Arrangement: This role is on-site and requires occasional travel for conferences, off-site meetings, and high-impact strategic meetings or workshops.
Growth Opportunities:
- This role offers the opportunity to lead a team and manage a significant budget, providing experience in strategic planning and leadership.
- The position also provides exposure to senior leadership and the opportunity to work on high-profile products, such as COMIRNATY.
- Pfizer offers a range of growth and development opportunities, including training programs, mentorship, and career advancement paths.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including experience in strategic planning, leadership, and exposure to senior leadership.
🌍 Location & Work Environment
Office Type: Pfizer's office in Collegeville, Pennsylvania, is a corporate campus with a professional work environment.
Office Location(s): 500 Arcola Rd, Collegeville, PA 19426, United States
Geographic Context:
- Collegeville is a suburb of Philadelphia, located approximately 30 miles northwest of the city.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- The cost of living in Collegeville is generally lower than in major urban centers, with affordable housing options and a lower cost of goods and services.
Work Schedule: The work schedule for this role is full-time, with occasional travel required for conferences, off-site meetings, and high-impact strategic meetings or workshops.
ASSUMPTION: The work environment for this role is professional and collaborative, with a focus on strategic planning, leadership, and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Industry knowledge and market research skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and your experience leading teams and managing budgets
- Research Pfizer and the COMIRNATY product to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Marketing, Strategic Planning, Leadership, Team Management, Cross-Functional Collaboration, Market Research, COMIRNATY, Pfizer
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, marketing automation, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- Collaboration: Pfizer fosters a culture of collaboration and teamwork, both internally and with external partners.
- Excellence: Pfizer strives for excellence in all aspects of its operations, from research and development to manufacturing and commercialization.
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute growth plans.
- Collaborative: Pfizer values collaboration and teamwork, and this role requires strong cross-functional collaboration skills.
- Adaptable: This role requires the ability to adapt to changing circumstances and adjust strategies as needed.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful growth strategies in a non-retail market?
- Are you comfortable working with cross-functional teams and managing a significant budget?
- Do you have strong leadership skills and the ability to manage and develop a team of marketers?
ASSUMPTION: Candidates should assess their strategic thinking, leadership, and cross-functional collaboration skills to ensure a strong fit with Pfizer's culture and the requirements of this role.
⚠️ Potential Challenges
- Managing a significant budget and ensuring that resources are allocated effectively and efficiently
- Monitoring competitor activity and adjusting strategies accordingly
- Balancing the need for strategic planning with the need for adaptability and flexibility
- Working effectively with cross-functional teams and managing up and down the organization
ASSUMPTION: These challenges are inherent to the role and require strong leadership, strategic thinking, and cross-functional collaboration skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on the non-retail market for COMIRNATY, a leading COVID-19 vaccine.
- Compared to other marketing roles, this position requires a strong understanding of the non-retail market and experience working with CFCs and other external partners.
- Career-wise, this role offers experience in strategic planning, leadership, and cross-functional collaboration, which can lead to future opportunities in senior marketing or general management roles.
ASSUMPTION: This role is unique in its focus on the non-retail market for COMIRNATY, and candidates should have relevant experience and industry knowledge to be successful.
📝 Sample Projects
- Developing and executing a strategic plan for COMIRNATY in the IDN segment, resulting in a 15% increase in market share within the first year
- Leading a team to develop and launch a new promotional campaign for COMIRNATY in the VA/DoD segment, achieving a 20% increase in awareness and a 10% increase in market share
- Collaborating with cross-functional teams to develop and implement a performance reporting dashboard for COMIRNATY, enabling the team to track progress and hold teams accountable for deliverables
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and cross-functional collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current market landscape for COMIRNATY in the non-retail segments and the key challenges facing the brand?
- How does Pfizer support the growth and development of its marketing team members, and what opportunities are there for advancement within the organization?
- Can you provide an example of a successful cross-functional collaboration initiative at Pfizer and how it was executed?
- How does Pfizer approach innovation and staying ahead of the competition in the rapidly evolving biopharmaceutical market?
- What is the work-life balance like for this role, and how does Pfizer support its employees in achieving a healthy work-life balance?
ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
