📌 Core Information
🔹 Job Title: Marketing Director - Value-Based Care & Healthcare IT
🔹 Company: SpectraMedix
🔹 Location: East Windsor, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach.
- Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels.
- Overseeing digital marketing initiatives, including SEO, SEM, and other digital channels, to maximize online presence and engagement.
- Creating and managing high-quality content that showcases SpectraMedix's expertise in healthcare analytics and value-based care.
- Collaborating with the sales team to develop tools and resources that support joint sales-marketing processes and ensure consistent messaging.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare and technology sectors to drive marketing efforts that support business growth.
📋 Key Responsibilities
✅ Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach. Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence. Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals.
✅ Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels. Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.
✅ Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels to maximize online presence and engagement. Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.
✅ Content Development: Create and manage high-quality content that showcases SpectraMedix's expertise in healthcare analytics and value-based care. Develop case studies, white papers, webinars, and other thought leadership materials that highlight the benefits of healthcare analytics in value-based care.
✅ Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and product development.
✅ Sales Enablement: Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes. Provide training and guidance to ensure consistent messaging and effective use of marketing materials.
✅ Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events. Coordinate with partners and stakeholders to maximize event impact.
✅ Partnership and Collaboration: Build and maintain relationships with industry partners, media, and other external stakeholders. Form partnerships with industry associations and other technology providers to expand reach and credibility.
✅ Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools. Adjust strategies based on data insights to improve lead generation and conversion rates.
✅ Customer Success: Highlight successful client achievements and develop content showcasing these achievements to build credibility and reinforce brand value.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to effectively manage multiple marketing channels and initiatives, as well as the ability to work collaboratively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.
Required Skills:
- Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results.
- Strong understanding of value-based care and healthcare analytics.
- Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools.
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance.
- Experience managing budgets and leading a team of marketing professionals.
Preferred Skills:
- Expertise in healthcare analytics, value-based care, and population health management.
- Knowledge of regulatory and compliance requirements in the healthcare industry.
- Experience in market research and competitive analysis.
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in healthcare IT and value-based care are likely to be the most successful in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Director role with 10+ years of experience in the healthcare or technology sectors, the estimated salary range is $150,000 - $200,000 per year. However, the actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. However, some flexibility may be available based on the needs of the role and the team.
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may also vary based on the company's benefits package and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: SpectraMedix operates in the Software Development industry, focusing on population health management, value-based payment, and healthcare information management. The company partners with healthcare organizations to provide actionable insights that drive value-based care and improve patient outcomes.
Company Size: SpectraMedix is a mid-sized company with 51-200 employees, providing a collaborative and innovative environment that thrives on data-driven decision-making and real-time analytics.
Founded: SpectraMedix was founded in 2009, with a mission to leverage cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care.
Company Description:
- SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care.
- The company helps clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency.
- SpectraMedix prides itself on its collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics.
Company Specialties:
- Population Health Management
- Value-Based Payment
- Value-Based Care
- Healthcare Information Management
- Health Plans
- Quality Improvement
- Financial Analytics
- Value-Based Contracting
- Health Systems
- CMS
- Social Determinants of Health
- Clinical Quality Improvement
- Medicaid Reform
Company Website: https://www.SpectraMedix.com
ASSUMPTION: SpectraMedix's focus on value-based care and healthcare analytics positions it as a leader in the industry, offering applicants a unique opportunity to work on innovative projects and drive meaningful change in the healthcare landscape.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and expertise in marketing, with a focus on healthcare IT and value-based care.
Reporting Structure: The Marketing Director will report directly to the Chief Executive Officer (CEO) and work closely with other executive leaders to align marketing strategies with organizational goals.
Work Arrangement: This is an on-site position, with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. However, some flexibility may be available based on the needs of the role and the team.
Growth Opportunities:
- As a senior-level position, this role offers opportunities for career advancement within the marketing department or other areas of the organization.
- SpectraMedix's focus on innovation and growth provides ample opportunities for professional development and skill-building.
- The company's commitment to data-driven decision-making and real-time analytics creates an environment that encourages continuous learning and improvement.
ASSUMPTION: Given the company's focus on innovation and growth, this role offers significant opportunities for professional development and career advancement for the right candidate.
🌍 Location & Work Environment
Office Type: SpectraMedix's headquarters is located in East Windsor, New Jersey, offering a modern and collaborative work environment that fosters creativity and productivity.
Office Location(s): 50 Millstone Road, Building 400, Suite 110, East Windsor, NJ 08520, US
Geographic Context:
- East Windsor is located in central New Jersey, providing easy access to major highways and public transportation.
- The area offers a mix of urban and suburban living, with a variety of housing options, cultural attractions, and recreational activities.
- New Jersey is home to a thriving healthcare industry, with numerous hospitals, healthcare systems, and biotechnology companies located throughout the state.
Work Schedule: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. However, some flexibility may be available based on the needs of the role and the team.
ASSUMPTION: The location of SpectraMedix's headquarters in East Windsor, New Jersey, provides easy access to major healthcare hubs and offers a diverse range of housing, cultural, and recreational options for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and positioning
- Digital marketing expertise
- Content development and thought leadership
- Leadership and team management skills
- Industry knowledge and understanding of value-based care
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in healthcare IT, value-based care, and marketing.
- Be prepared to discuss your marketing strategy and how you would approach the role's key responsibilities during the interview.
- Research SpectraMedix's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.
ATS Keywords: Value-Based Care, Healthcare IT, Marketing Strategy, Digital Marketing, Brand Management, Content Development, Team Leadership, Population Health Management, Value-Based Payment, Healthcare Analytics
ASSUMPTION: Given the specific requirements of this role, applicants should emphasize their relevant experience and skills in healthcare IT, value-based care, and marketing throughout their application materials and interviews.
🛠️ Tools & Technologies
- Google Analytics
- SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Drupal)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SpectraMedix values creativity, continuous learning, and a commitment to staying at the forefront of healthcare analytics and technology.
- Collaboration: The company fosters a collaborative work environment that encourages teamwork, knowledge-sharing, and collective problem-solving.
- Data-Driven Decision Making: SpectraMedix relies on data and analytics to inform strategic decisions and drive business growth.
Work Style:
- Dynamic and fast-paced: The company operates in a rapidly evolving healthcare landscape, requiring employees to be adaptable, proactive, and responsive to change.
- Data-focused: SpectraMedix's commitment to data-driven decision-making requires employees to be comfortable working with data and analytics tools.
- Team-oriented: The company's collaborative work environment encourages employees to work closely with team members to achieve shared goals.
Self-Assessment Questions:
- How do your marketing strategies align with SpectraMedix's focus on value-based care and healthcare analytics?
- How do you approach data-driven decision-making in your marketing efforts, and how have you used data to optimize performance in previous roles?
- How do you foster a collaborative work environment, and how have you successfully led and managed marketing teams in the past?
ASSUMPTION: Given SpectraMedix's focus on innovation, data-driven decision-making, and collaboration, candidates who thrive in dynamic, data-focused environments and possess strong leadership and team management skills are likely to be the best fit for this role.
⚠️ Potential Challenges
- The role requires a deep understanding of the healthcare industry, with a specific focus on value-based care and healthcare IT, which may present a learning curve for candidates from non-healthcare backgrounds.
- The fast-paced and dynamic nature of the healthcare industry may require the Marketing Director to adapt quickly to changes in market trends, regulatory requirements, and competitive landscapes.
- The on-site work arrangement may present challenges for candidates who prefer remote or hybrid work arrangements.
- The East Windsor, New Jersey, location may limit the candidate pool for those who prefer to live and work in urban or coastal areas.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and career development for those who are up for the challenge.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles in the healthcare industry, this position offers a unique focus on value-based care and healthcare IT, providing an opportunity to work at the intersection of marketing, technology, and healthcare.
- SpectraMedix's mid-sized company structure offers a more intimate and collaborative work environment than larger enterprise organizations, allowing for greater influence and impact on marketing strategies and initiatives.
- Career paths for Marketing Directors in the healthcare industry may vary depending on the organization's size, structure, and focus. However, this role offers opportunities for career advancement within the marketing department or other areas of the organization, as well as the potential to transition into a Chief Marketing Officer (CMO) role in the future.
ASSUMPTION: Given the specific requirements and context of this role, candidates should carefully consider their fit with SpectraMedix's company culture, work environment, and career growth opportunities before applying.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to support the launch of a new healthcare analytics product, including market research, target audience identification, and campaign creation.
- Creating and managing high-quality content that showcases SpectraMedix's expertise in healthcare analytics and value-based care, such as case studies, white papers, and webinars, to build brand awareness and thought leadership.
- Collaborating with the sales team to develop tools and resources that support joint sales-marketing processes, such as sales enablement content, sales presentations, and customer success stories.
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Marketing Director role at SpectraMedix, requiring a strong understanding of the healthcare industry, marketing best practices, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does SpectraMedix's focus on value-based care and healthcare analytics differentiate it from other healthcare technology companies, and how does this impact the marketing strategies for the organization?
- Can you describe the team structure and dynamics within the marketing department, and how does the Marketing Director role fit into the broader organizational structure?
- How does SpectraMedix's company culture foster innovation, collaboration, and data-driven decision-making, and how do these values translate into the day-to-day work of the Marketing Director?
- What opportunities exist for professional development and career growth within the marketing department and the organization as a whole?
- How does SpectraMedix approach work-life balance, and what resources and support are available to employees to maintain a healthy work-life balance?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for professional development and career growth within SpectraMedix.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills in healthcare IT, value-based care, and marketing, emphasizing your strategic thinking, leadership, and team management abilities.
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and developing concise, compelling responses that demonstrate your qualifications for the role.
- Research SpectraMedix's company culture, values, and industry focus to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
- Follow up with the hiring manager or HR department within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
