Marketing Director, Vicks

📌 Core Information 🔹 Job Title: Marketing Director, Vicks 🔹 Company: Helen of Troy 🔹 Location: Marlborough, MA, United States 🔹 Job Type: Hybrid (work 3 days onsite) 🔹 Category: Marketing 🔹 Date Posted: April 3, 2025 🚀 Job Overview Key aspects of this role include: - Leading the US Vicks Brand with full P&L responsibility - Developing and executing brand strategy and go-to-market plans - Collaborating with cross-functional teams to drive executional excellence - Analyzing market trends and consumer insights to inform decision-making - Managing a team and mentoring direct reports ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment. 📋 Key Responsibilities ✅ Lead the US Vicks Brand, maximizing sales and profits with full P&L responsibility ✅ Develop and execute brand strategy and go-to-market plans ✅ Collaborate with cross-functional teams (marketing communications, digital, category management, etc.) to ensure executional excellence ✅ Analyze market trends, consumer insights, and competitive activities to inform decision-making and drive profitable consumption ✅ Manage and mentor direct reports, fostering a high-performing team culture ✅ Forecast and manage annual sales budgets, ensuring fiscal responsibility ✅ Oversee product portfolio management, ensuring each SKU is profitable and has a "reason for being" ✅ Develop and maintain strong relationships with key retail customers and agency partners ASSUMPTION: This role involves a high degree of autonomy and requires exceptional organizational skills to manage multiple projects and priorities effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing or Business Administration Experience: - 10+ years of proven effective omnichannel marketing experience in consumer products - Managed a business that is $75M+ - Demonstrated business results achieving brand sales and share goals - Proven experience in successfully launching new products with a 360 integrated go-to-market plan - E-commerce and/or digital marketing experience Required Skills: - Strong leadership skills and results-oriented mindset - Experience in turning data into insights that drive creative marketing solutions and strategies - Proven new product development success, including roadmap planning, innovation, and launch planning - Excellent project management skills with the ability to manage multiple projects at one time - Proven analytical skills with the ability to solve problems and develop creative solutions - Able to manage cross-functionally and across an organization - Excellent communication, presentation, and interpersonal skills, including working with and presenting to upper management and retailers in food/drug/DIY/mass channels - Proficiency with Word, Excel, PowerPoint, and Outlook Preferred Qualifications: - MBA - Strong e-commerce and digital marketing experience - Consumer goods/durables and/or consumer health/wellness background - Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives 💰 Compensation & Benefits Salary Range: $150,000 - $180,000 per year (estimated based on industry standards for the role, experience level, and location) Benefits: - Salary + Bonus - Healthcare, Dental, Vision - Paid Holidays, Paid Parental Leave - 401(k) with company match - Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD) - Paid Time Off (PTO), Paid Charitable (volunteer) Leave - Educational Assistance Working Hours: 40 hours per week, with flexibility for remote work 2 days per week 📌 Applicant Insights 🔍 Company Context Industry: Consumer Products, specifically focused on Health & Wellness Company Size: Medium (1,001-5,000 employees) Founded: 1968, with a rich history of acquiring and growing iconic brands Company Description: Helen of Troy is a leading global consumer products company offering creative products and solutions for our customers through a diversified portfolio of well-recognized and widely-trusted brands. With a strong presence in the United States, the company also has a significant global footprint, serving customers in North America, South America, Europe, and Asia. Company Specialties: - Consumer Products - Consumer Goods - Consumer Packaged Goods - Innovation - Design - Marketing - Healthcare Products - Home Comfort - Personal Care - Housewares - Curling Iron - Hair Dryer - Kitchen Gadgets - Hydration Bottle - Beverage Container - Ear Thermometer - Air Purifier - Water Purifier - Backpack - Sporting Goods - Outdoors - Beauty Company Website: 📊 Role Analysis Career Level: Mid-level to Senior, with potential for growth into a Director or VP role Reporting Structure: This role reports directly to the Vice President of Marketing for Wellness Work Arrangement: Hybrid, with a requirement to work onsite 3 days per week Growth Opportunities: - Potential to lead additional brands within the Health & Wellness portfolio - Opportunities to expand into new markets and product categories - Internal mobility and career development programs offered by the company ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the Vicks brand and the broader Health & Wellness portfolio. 🌍 Location & Work Environment Office Type: Hybrid, with a requirement to work onsite 3 days per week at the Marlborough, MA office Office Location(s): - 400 Donald Lynch Blvd, Marlborough, MA 01752, US Geographic Context: - Marlborough, MA is located in the Greater Boston metropolitan area, offering easy access to cultural attractions, entertainment, and outdoor recreation - The area has a diverse population and a strong job market, with many opportunities for professional growth and development - The cost of living in Marlborough is generally lower than in Boston, making it an attractive option for both commuters and residents Work Schedule: Flexible, with the ability to work remotely 2 days per week ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of onsite collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth behavioral and situational interviews with the hiring manager and/or other team members 4. Final round interviews, potentially including a presentation or case study component 5. Background check and offer extension Key Assessment Areas: - Strategic thinking and brand management skills - Leadership and team management abilities - Analytical and problem-solving skills - Communication and presentation skills - Cultural fit and alignment with Helen of Troy's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences - Research the Vicks brand and Helen of Troy's portfolio to demonstrate your understanding of the company and its products - Practice your presentation skills, as you may be asked to present on a marketing strategy or case study during the interview process ATS Keywords: Marketing strategy, brand management, go-to-market planning, P&L responsibility, consumer insights, market analysis, team leadership, cross-functional collaboration, digital marketing, e-commerce ASSUMPTION: The interview process at Helen of Troy is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and leadership abilities. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Marketing automation and analytics platforms (e.g., Salesforce, Marketo, Google Analytics) - Project management tools (e.g., Asana, Trello, JIRA) - Consumer insights and market research tools (e.g., Nielsen, NPD, Profitero) - Creative design and collaboration tools (e.g., Adobe Creative Suite, Sketch, Figma) ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and consumer goods organizations. 👔 Cultural Fit Considerations Company Values: - Integrity - Respect - Collaboration - Innovation - Accountability - Empowerment Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Results-driven and focused on execution - Data-informed and analytical - Adaptable and open to change Self-Assessment Questions: 1. How do you approach managing a team in a fast-paced, dynamic environment? 2. Can you provide an example of a time when you used data to inform a marketing strategy and drive results? 3. How do you balance the need for immediate execution with the desire to innovate and improve? 4. How do you ensure that your marketing strategies align with the overall business objectives and contribute to the company's success? ASSUMPTION: Helen of Troy values candidates who are adaptable, results-driven, and able to thrive in a fast-paced, dynamic environment. ⚠️ Potential Challenges 1. Managing a large P&L and driving profitable consumption for a well-established brand 2. Balancing the need for innovation with the responsibility to maintain brand equity and market share 3. Collaborating effectively with cross-functional teams and external partners in a matrixed organization 4. Adapting to a dynamic market and competitive landscape, with a focus on e-commerce and digital marketing 5. Managing a team and mentoring direct reports in a hybrid work environment ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to thrive in a complex, fast-paced environment. 📈 Similar Roles Comparison 1. Marketing Director, Vicks vs. Senior Brand Manager, Vicks: - The Marketing Director role has full P&L responsibility and requires strategic leadership, while the Senior Brand Manager role focuses more on tactical execution and brand management. - The Marketing Director role offers more opportunities for growth and career advancement within the Health & Wellness portfolio. 2. Marketing Director, Vicks vs. Marketing Director, OXO: - The Vicks brand is focused on health and wellness, while the OXO brand is centered around kitchen and home products. - The Marketing Director for Vicks would be responsible for a more targeted consumer base and a narrower product portfolio compared to the OXO brand. ASSUMPTION: These comparisons highlight the unique aspects of the Marketing Director, Vicks role and its distinct opportunities for growth and development. 📝 Sample Projects 1. Developing and executing a 360-degree go-to-market plan for a new Vicks product launch, including advertising, digital marketing, and in-store promotions 2. Conducting consumer research to identify whitespace opportunities and inform brand positioning and product development strategies 3. Collaborating with the creative agency to develop and execute a rebranding campaign for the Vicks portfolio, ensuring consistency across all touchpoints and channels 4. Managing a product recall and crisis communication plan, minimizing brand damage and ensuring consumer safety ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, hands-on nature of the Marketing Director, Vicks role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the Vicks brand in the next 1-2 years, and how can this role address them? 2. How does the company support the growth and development of its marketing leaders? 3. What are the key priorities for the first 90 days in this role, and how can I make a significant impact? 4. How does the company approach innovation and new product development, and what role does this position play in that process? 5. What are the most important qualities and skills for success in this role, and how does the company support its employees in developing those competencies? ASSUMPTION: These questions demonstrate a proactive and strategic mindset, focusing on the candidate's ability to drive results and contribute to the company's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://helenoftroy.wd1.myworkdayjobs.com/Main_HoT/job/USA---Marlborough-MA/Marketing-Director--Vicks_R0005093). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences. 4. Research the Vicks brand and Helen of Troy's portfolio to demonstrate your understanding of the company and its products. 5. Practice your presentation skills, as you may be asked to present on a marketing strategy or case study during the interview process. 6. Follow up with the HR team one week after submitting your application to inquire about the status of your application. 7. If invited to an interview, arrive 10-15 minutes early to demonstrate punctuality and professionalism. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.