📌 Core Information
🔹 Job Title: Marketing & E-Commerce Associate Manager (REMOTE)
🔹 Company: W.C. Bradley Co.
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing and executing e-commerce and digital marketing strategies across various platforms
- Hands-on experience with launching and growing a tech-driven start-up
- Collaborating with cross-functional teams to ensure brand consistency and optimize user experience
- Analyzing performance metrics to optimize growth and identify new opportunities
ASSUMPTION: This role requires a strong balance of creativity and analytics, with a focus on driving growth through digital channels.
📋 Key Responsibilities
✅ Website Management: Maintain and update the website with product launches, promotions, and content. Collaborate with teams to ensure consistency with brand messaging and optimize user experience.
✅ Organic Social Media Management: Develop and execute strategies to increase brand visibility and engagement across platforms. Create engaging content and analyze performance metrics to optimize growth.
✅ Content Creator & Influencer Management: Identify and manage relationships with influencers and content creators. Plan and execute campaigns, tracking success to maximize ROI and brand impact.
✅ Email & SMS Campaigns: Coordinate with agencies to execute email and SMS marketing. Track campaign performance and align strategies with product launches and promotions.
✅ Customer Engagement: Respond to social media comments and messages, working with customer service to ensure a seamless experience. Foster community engagement through user-generated content and testimonials.
✅ Affiliates: Manage the Affiliate channel and collaborate with agency partners to drive incremental revenue through affiliate opportunities.
✅ Retail Marketing: Manage the company's presence on partner retail sites, including Amazon, making updates for new products, promotions, and campaigns.
✅ Analytics & Reporting: Use analytics tools to track social media, influencer, and website performance. Provide insights for campaign optimization and conduct competitor research to identify new growth opportunities.
✅ Other: Assist in product seeding programs to drive customer reviews, manage all sample order requests, and manage invoices and vendor set up.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or a related field.
Experience: Three (3) years of experience in digital marketing, e-commerce, or a related marketing field.
Required Skills:
- Passion for working in a small, entrepreneurial team with a hands-on approach
- Excellent written and verbal communication skills, pays strong attention to detail, team player
- Hands-on experience with website management within Shopify
- Strong understanding of social media platforms, trends, and analytics
- Creative problem-solver with a can-do attitude
- Both creative and analytical; able to prioritize and manage multiple tasks as needed
Preferred Skills:
- Experience managing influencer partnerships and content creators
- Knowledge of email and SMS marketing strategies
- Certifications in Google Analytics, Adwords
ASSUMPTION: While certifications are preferred, they are not required for this role. The ideal candidate will have a strong foundation in digital marketing and a willingness to learn and adapt.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level marketing roles with remote work)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles with remote work. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 501-1,000 employees (Mid-sized company with a family of brands)
Founded: 1885 (Over 130 years of history in the consumer goods industry)
Company Description:
- W.C. Bradley Co. is a diversified family of companies creating innovative, high-quality brands, products, properties, and services in outdoor cooking, outdoor living and recreation, real estate development, and land management.
- The company offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences, and create memorable moments.
- W.C. Bradley Co. is committed to innovation and responsiveness to meet ever-evolving consumer demands and market conditions.
Company Specialties:
- Real Estate
- Consumer Goods
- Gas Grills
- BBQ
- Tiki Torches
- Hunting Gear
- Badlands
- Oklahoma Joe's
- Saber
- Tiki
- Bitefighter Fuel
- Char-Broil
- Pitt Boss Grills
- Land Management
- and Farming
Company Website: wcbradley.com
ASSUMPTION: W.C. Bradley Co. is a well-established company with a diverse portfolio of brands and products. This role offers the opportunity to work with a variety of brands and contribute to the company's overall growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including product, sales, and customer service.
Work Arrangement: Remote solely, with flexible hours and the ability to work from anywhere in the United States.
Growth Opportunities:
- This role offers the opportunity to gain experience in a variety of marketing channels and tactics, allowing for growth and development within the marketing field.
- As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business.
- The company values internal promotions and offers opportunities for career growth and development.
ASSUMPTION: While this role is remote, it may require occasional travel for meetings, events, or product launches.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required.
Office Location(s): N/A (Remote work)
Geographic Context:
- The United States offers a wide range of cultural, recreational, and professional opportunities, making it an attractive location for remote work.
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere with an internet connection.
- This role may require occasional communication with teams and stakeholders in different time zones.
Work Schedule: Full-time, with flexible hours and the ability to work from anywhere in the United States.
ASSUMPTION: While this role is remote, it may require occasional availability outside of regular business hours to accommodate meetings or events in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Virtual interview with the Marketing Director
- Final interview with the Marketing Director and other team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Adaptability and willingness to learn
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with digital marketing, e-commerce, and website management.
- Demonstrate your understanding of the company and its brands by mentioning specific products or campaigns in your application materials.
- Prepare questions to ask during the interview to show your interest in the role and the company.
ATS Keywords: Digital Marketing, E-Commerce, Website Management, Social Media Management, Content Creation, Influencer Marketing, Email Marketing, SMS Marketing, Customer Engagement, Affiliate Marketing, Retail Marketing, Analytics, Reporting, Creative Problem-Solving, Communication, Team Player
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Shopify
- Social media platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, X)
- Email and SMS marketing tools
- Analytics tools (Google Analytics, social media analytics, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, but may also be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsiveness
- Teamwork
- Integrity
- Customer focus
Work Style:
- Entrepreneurial and hands-on
- Collaborative and team-oriented
- Adaptable and willing to learn
- Creative and analytical
- Results-driven and focused on growth
Self-Assessment Questions:
- Do you thrive in an entrepreneurial environment and enjoy working in a small team?
- Are you comfortable managing multiple tasks and projects simultaneously?
- Do you have strong communication skills and the ability to collaborate with cross-functional teams?
- Are you both creative and analytical, with a focus on driving growth through digital channels?
- Do you align with the company's values and work style?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a passion for innovation, teamwork, and customer focus.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously may be challenging for some candidates.
- Occasional travel may be required for meetings, events, or product launches.
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members.
- The company's diverse portfolio of brands may require the candidate to adapt to different brand voices and marketing strategies.
ASSUMPTION: The ideal candidate will be adaptable, organized, and able to manage multiple tasks and projects simultaneously in a remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on managing and executing e-commerce and digital marketing strategies for a tech-driven start-up within a mid-sized consumer goods company.
- Similar roles may be found in other consumer goods companies or digital marketing agencies, but this role offers the opportunity to work with a diverse portfolio of brands and contribute to the company's overall growth and success.
- Career paths for this role may include advancement within the marketing department or other areas of the business, depending on the company's growth and the candidate's interests and skills.
ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of marketing channels and tactics, allowing for growth and development within the marketing field.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Managing influencer partnerships to drive brand awareness and engagement
- Analyzing website performance and optimizing user experience to improve conversion rates
- Executing an email marketing campaign to promote a limited-time offer
- Managing the company's presence on partner retail sites, including Amazon, for a major product launch
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the biggest challenges facing the company's digital marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a culture of innovation and responsiveness to meet ever-evolving consumer demands and market conditions?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare questions to ask during the interview to show your interest in the role and the company.
- If selected for an interview, be prepared to discuss your experience with digital marketing, e-commerce, and website management, as well as your alignment with the company's values and work style.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
