📌 Core Information
🔹 Job Title: Marketing & E-Commerce Manager
🔹 Company: Whitecollars
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & E-Commerce
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (EST time zone)
🚀 Job Overview
Key aspects of this role include:
- Scaling a beloved product from $3M to $20M+ in revenue
- Driving customer acquisition and managing paid channels
- Testing messaging and positioning to optimize growth
- Leading a team and making key hiring decisions
- Collaborating with founders on product roadmap and brand guidelines
ASSUMPTION: This role requires a strategic, data-driven marketer with experience in scaling DTC brands and managing large budgets on paid media platforms, particularly Meta.
📋 Key Responsibilities
✅ Refine Creative & Messaging: Build a rapid testing pipeline to sharpen hooks focused on bonding rituals and educational value.
✅ Own the growth P&L: Take charge of revenue and LTV: CAC targets; plan and manage paid media budgets with precision.
✅ Scale Acquisition Channels: Lead paid growth across Meta, AppLovin, TikTok, Google, and new platforms, always aiming for strong, profitable ROAS.
✅ Drive Lifecycle Revenue: Optimize Klaviyo flows and campaigns, using smart segmentation to lift LTV and deepen customer relationships.
✅ Elevate the Team: Set OKRs, mentor team members, and make key hiring or team adjustments to maintain high performance.
✅ Report With Clarity: Keep dashboards live and actionable; share weekly updates on cohorts and unit economics directly with the founders.
ASSUMPTION: This role requires a hands-on approach to managing multiple channels and tools, with a focus on maximizing ROAS and lifetime value.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing, with a proven track record of scaling DTC brands and managing large budgets on paid media platforms
Required Skills:
- Mastery of $300K+ monthly Meta ad budgets, driving impressive, sustainable ROAS
- Experience fueling explosive growth for a DTC brand, scaling it past $10M in revenue
- Deep expertise in WooCommerce and Klaviyo, plus savvy with pixel and server-side attribution
- Proven ability to build, inspire, coach, and manage growth teams
- Data-obsessed strategist with a focus on uncovering insights through detailed cohort analysis
- Entrepreneurial go-getter with a bias for action, always chasing progress, not perfection
Preferred Skills:
- Fluency in additional languages (Spanish, French, German, etc.)
- Experience with other e-commerce platforms (Shopify, BigCommerce, etc.)
- Background in product marketing or product management
ASSUMPTION: Candidates should have a strong background in data analysis and a proven ability to make data-driven decisions to optimize growth.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: 9:00 AM - 5:00 PM EST, with flexibility for team meetings and project deadlines
ASSUMPTION: Salary range is estimated based on industry standards for marketing managers with 5-10 years of experience in the DTC e-commerce space.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources consulting and recruitment
Company Size: 11-50 employees (global presence)
Founded: 2018
Company Description:
- Whitecollars is a global HR consulting and recruitment agency that supports business growth
- Offers affordable, flat-fee recruitment solutions and tailored HR services
- Focuses on building organizational resilience by cultivating a team of extraordinary employees
Company Specialties:
- Recruitment & Selection
- Human Resources Consulting
Company Website: http://www.whitecollars.net/
ASSUMPTION: While Whitecollars is a HR consulting and recruitment agency, this role is focused on marketing and e-commerce for a client in the DTC space.
📊 Role Analysis
Career Level: Marketing Manager
Reporting Structure: Reports directly to the two founders (Tech & Product Marketing)
Work Arrangement: Fully remote, with a focus on the EST time zone
Growth Opportunities:
- Potential to scale the product from $3M to $20M+ in revenue
- Opportunity to lead a team and make key hiring decisions
- Chance to collaborate with founders on product roadmap and brand guidelines
ASSUMPTION: This role offers significant growth potential, as the company is looking to scale its client's product significantly.
🌍 Location & Work Environment
Office Type: Fully remote (with a focus on the EST time zone)
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions and outdoor activities
- San Francisco has a cost of living that is higher than the national average
Work Schedule: 9:00 AM - 5:00 PM EST, with flexibility for team meetings and project deadlines
ASSUMPTION: While this role is fully remote, candidates should be prepared to work within the EST time zone and be available for team meetings as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the founders to discuss growth strategy and team dynamics
- Case study or project presentation to demonstrate growth strategy and execution
- Final interview with the founders to discuss fit and next steps
Key Assessment Areas:
- Growth strategy and execution
- Data analysis and interpretation
- Team leadership and management
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in scaling DTC brands and managing large budgets on paid media platforms
- Include specific examples of your ability to optimize growth through data analysis and testing
- Demonstrate your ability to lead and manage a team, with a focus on mentoring and developing team members
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Marketing, E-Commerce, Customer Acquisition, Paid Media, Klaviyo, Data Analysis, Team Management, CRO, Creative Messaging, Lifecycle Revenue, Budget Management, Strategic Growth, Agile Operations, Insight Generation, Segmentation, OKRs
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on growth strategy, data analysis, and team leadership.
🛠️ Tools & Technologies
- Meta Ads Manager
- AppLovin
- TikTok Ads
- Google Ads
- Klaviyo
- WooCommerce
- Pixel and server-side attribution tools
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a focus on paid media platforms and e-commerce platforms.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Affordable, flat-fee recruitment solutions
- Tailored HR services to support business growth
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- How do you align with Whitecollars' people-first approach to HR consulting and recruitment?
- How do you approach data analysis and interpretation to optimize growth?
- How do you balance speed and quality in your work to outpace competitors while sustaining profitable growth?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Whitecollars' company values and work style, with a focus on data-driven decision-making and a collaborative approach to teamwork.
⚠️ Potential Challenges
- Managing a large budget and multiple channels to achieve strong, profitable ROAS
- Balancing the need for speed and quality in growth optimization
- Adapting to changing market conditions and competitor strategies
- Managing a remote team and maintaining a strong company culture
ASSUMPTION: This role presents significant challenges and opportunities for growth, with a focus on managing large budgets and optimizing growth across multiple channels.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on e-commerce and customer acquisition
- This role offers significant growth potential, with the opportunity to scale the product from $3M to $20M+ in revenue
- Compared to other marketing manager roles, this position requires a higher level of data analysis and optimization
ASSUMPTION: This role is unique in its focus on e-commerce and customer acquisition, with significant growth potential and a strong emphasis on data analysis and optimization.
📝 Sample Projects
- Developing and executing a growth strategy to scale a DTC product from $3M to $20M+ in revenue
- Optimizing paid media campaigns across multiple channels to achieve strong, profitable ROAS
- Implementing and optimizing Klaviyo flows and campaigns to lift LTV and deepen customer relationships
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on growth strategy, data analysis, and optimization.
❓ Key Questions to Ask During Interview
- How do you approach managing a large budget and multiple channels to achieve strong, profitable ROAS?
- Can you describe a time when you had to adapt to changing market conditions or competitor strategies? How did you optimize growth in response?
- How do you balance speed and quality in your work to outpace competitors while sustaining profitable growth?
- How do you approach mentoring and developing team members to maintain high performance?
- How do you ensure a strong company culture in a fully remote work environment?
ASSUMPTION: These interview questions focus on the key responsibilities and challenges of this role, with a focus on growth optimization, team leadership, and remote work management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, with a focus on growth strategy, data analysis, and optimization
- Prepare for interviews by researching Whitecollars' company values and work style, and practicing your responses to the key questions listed above
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
