📌 Core Information
🔹 Job Title: Marketing & E-Commerce Manager (WooCommerce)
🔹 Company: Whitecollars
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & E-Commerce
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (EST time zone)
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and scaling the product from $3M to $20M+
- Managing paid channels and optimizing messaging for maximum ROAS
- Leading a team of marketing specialists and making key hiring decisions
- Collaborating with founders on product roadmap and brand guidelines
- Reporting on growth P&L, cohorts, and unit economics directly to founders
ASSUMPTION: This role requires a strategic growth leader with a proven track record in scaling DTC brands and managing significant ad budgets.
📋 Key Responsibilities
✅ Refine creative and messaging to sharpen hooks focused on bonding rituals and educational value
✅ Own the growth P&L, managing revenue and LTV: CAC targets, and planning paid media budgets
✅ Scale acquisition channels, with a top priority on Meta, to achieve strong, profitable ROAS
✅ Drive lifecycle revenue by optimizing Klaviyo flows and campaigns, using smart segmentation to lift LTV
✅ Elevate the team by setting OKRs, mentoring team members, and making key hiring or team adjustments
✅ Report with clarity, keeping dashboards live and actionable, and sharing weekly updates directly with founders
ASSUMPTION: This role requires a data-driven mindset and a focus on continuous improvement to maximize growth efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in e-commerce and digital marketing, with a proven track record of scaling DTC brands
Required Skills:
- Deep expertise in WooCommerce and Klaviyo
- Savvy with pixel and server-side attribution
- Mastered $300K+ monthly Meta ad budgets, driving impressive, sustainable ROAS
- Data-obsessed strategist with a systems mindset
- Entrepreneurial go-getter with a bias for action
Preferred Skills:
- Fluency in additional languages
- Experience with other e-commerce platforms
- Background in human resources or recruitment
ASSUMPTION: Candidates with experience in the human resources industry may have an advantage, given the company's background.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: 9 AM - 5 PM EST, with flexibility for team meetings and collaboration
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources and Recruitment
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2018
Company Description:
- Whitecollars is a global Human Resource consulting and recruitment agency
- Supports business growth with affordable, flat-fee recruitment solutions and tailored HR services
- Focuses on building organizational resilience by cultivating a team of extraordinary employees
Company Specialties:
- Recruitment & Selection
- Human Resources Consulting
Company Website: http://www.whitecollars.net/
ASSUMPTION: Whitecollars' focus on human resources and recruitment may provide unique insights and opportunities for candidates with relevant experience.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: Reports directly to the two founders (Tech & Product Marketing)
Work Arrangement: Fully remote, with a focus on EST time zone adherence
Growth Opportunities:
- Potential to grow the team and take on additional responsibilities
- Opportunity to collaborate with founders on product roadmap and brand guidelines
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- San Francisco, California, United States
- Time zone: America/Los_Angeles (Pacific Time)
- Cost of living: High
Work Schedule: 9 AM - 5 PM EST, with flexibility for team meetings and collaboration
ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with HR
- In-depth interviews with founders and team members
- Skills assessment or case study presentation
- Final decision and offer
Key Assessment Areas:
- Growth strategy and acquisition channel management
- Data analysis and interpretation skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in scaling DTC brands and managing significant ad budgets
- Demonstrate a strong understanding of WooCommerce, Klaviyo, and other relevant tools
- Showcase your data-driven mindset and strategic growth approach
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: WooCommerce, Klaviyo, Meta Ads, CRO, Email Marketing, Data Analysis, Team Management, Growth Strategy, Paid Media, Customer Acquisition, Lifecycle Revenue, Segmentation, OKRs, Dashboard Reporting, Creative Messaging, Market Analysis
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- WooCommerce
- Klaviyo
- Meta Ads (Facebook Ads)
- AppLovin
- TikTok Ads
- Google Ads
- Pixel and server-side attribution tools
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Affordable, flat-fee recruitment solutions
- Building organizational resilience
Work Style:
- Self-motivated and results-driven
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with Whitecollars' people-first approach to business?
- How do you balance self-motivation and collaboration in a fully remote work environment?
- How do you prioritize and manage multiple channels and budgets to maximize ROAS and lifetime value?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing a team across multiple time zones and locations
- Balancing the need for rapid testing and scaling with the desire for high-quality work
- Adapting to the unique culture and dynamics of a small to medium-sized enterprise
- Navigating the complexities of the human resources industry
ASSUMPTION: These challenges may require strong communication, leadership, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on e-commerce and lifecycle revenue
- Compared to other growth-focused roles, this position places a greater emphasis on data analysis and interpretation
- Career path may include opportunities to transition into a more senior leadership or C-level role within the company
ASSUMPTION: Applicants should consider how this role differs from other marketing and growth-focused positions they have held in the past.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch
- Optimizing Klaviyo flows and campaigns to improve customer lifetime value and engagement
- Conducting a detailed cohort analysis to identify trends and opportunities for improved performance
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its employees?
- What are the key priorities for the first 90 days in this role?
- How does the company approach work-life balance for its remote employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company measure and track the success of its marketing and growth efforts?
ASSUMPTION: These questions are designed to help applicants better understand the company's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
