Marketing Effectiveness Lead

📌 Core Information

🔹 Job Title: Marketing Effectiveness Lead

🔹 Company: Interactive Investor

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Measuring and improving marketing performance through post-campaign analysis and budget optimization
• Collaborating with data, commercial, engagement, brand, and growth teams to drive marketing effectiveness
• Developing comprehensive insights on customer behavior, campaign performance, and market trends
• Working with econometric models to ensure marketing planning and performance analysis are effective

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Lead full funnel post-campaign reviews to evaluate marketing activity effectiveness across teams

✅ Analyze marketing performance data to identify trends, opportunities, and areas for improvement

✅ Analyze marketing performance across the entire customer journey, from awareness through to conversion

✅ Ensure data insights are actionable and fed into future marketing learning, providing clarity on campaign successes or areas for improvement

✅ Work with the data team to ensure econometric models are effectively applied in marketing planning and performance analysis

✅ Work closely with commercial and finance teams to ensure marketing spend is efficient and delivers measurable results

✅ Collaborate with internal teams to leverage data and develop comprehensive insights on customer behavior, campaign performance, and market trends

ASSUMPTION: This role requires a proactive approach to identifying trends, opportunities, and challenges in marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: 2-5 years of experience in marketing, data analysis, or a related role

Required Skills:

• Proficient in data analysis tools (e.g., Excel, SQL, Tableau)
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams
• Proven track record in post-campaign analysis and marketing optimization

Preferred Skills:

• Experience with econometric models
• Familiarity with financial services industry
• Certification in marketing analytics (e.g., Google Analytics Certified)

ASSUMPTION: Candidates with experience in financial services or marketing analytics certifications may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for mid-level marketing roles in Manchester)

Benefits:

• Competitive pension scheme
• Private medical insurance
• Life assurance
• 25 days' holiday (plus bank holidays)
• Flexible working hours

Working Hours: Full-time (37.5 hours per week), with flexible working options available

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Manchester. Actual salary may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Investment Platform)

Company Size: Medium (501-1,000 employees)

Founded: 1995

Company Description:

• Interactive Investor is an award-winning investment platform that helps customers take control of their financial future
• Offers a wide choice of investment options, including shares, funds, trusts, and ETFs
• Provides impartial, expert content from financial journalists, engaged community of investors, and daily newsletters and insights

Company Specialties:

• Online share dealing
• Private investor communities
• ISAs, Junior ISAs, SIPPs, and private pensions

Company Website: http://www.ii.co.uk

ASSUMPTION: Interactive Investor is a well-established company in the financial services industry, with a strong focus on customer-driven approach and bold values.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site & Remote) with flexible working hours

Growth Opportunities:

• Potential progression to senior marketing roles within the company
• Opportunities to work on high-impact projects and drive marketing strategy
• Chance to develop skills in marketing analytics, data analysis, and cross-functional team collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with offices in Manchester, London, and Leeds

Office Location(s): 201 Deansgate, Manchester, Greater Manchester M3 3NW, GB

Geographic Context:

• Manchester is a vibrant city with a thriving digital and financial services industry
• Close proximity to public transportation and amenities
• Opportunities for remote work and flexible hours

Work Schedule: Full-time (37.5 hours per week) with flexible working options available

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in post-campaign analysis, marketing optimization, and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of marketing campaigns you've worked on and the insights you've gained from post-campaign analysis

ATS Keywords: Marketing Effectiveness, Post-Campaign Analysis, Budget Optimization, Data Analysis, Marketing Strategy, ROI Improvement, Customer Behavior Insights, Campaign Performance, Market Trends, Performance Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit within the marketing team and the company as a whole.

🛠️ Tools & Technologies

• Excel, SQL, Tableau
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Honest and straight talking
• Decisive and take ownership
• Moving with speed

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable analyzing data and drawing insights to inform marketing strategies?
• Do you have a proactive approach to identifying trends, opportunities, and challenges in marketing performance?

ASSUMPTION: Candidates who align with Interactive Investor's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Balancing on-site and remote work effectively
• Adapting to changes in marketing strategies and priorities
• Keeping up with industry trends and best practices in marketing analytics

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or Marketing Optimization Specialist, but with a stronger focus on post-campaign analysis and cross-functional collaboration
• In the financial services industry, this role may have unique challenges and opportunities related to regulatory compliance and customer financial literacy
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or Chief Marketing Officer

ASSUMPTION: Understanding the unique aspects of this role and the industry it operates in will help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Conducting a post-campaign analysis for a recent marketing campaign and presenting insights to the marketing team and stakeholders
• Developing a marketing optimization strategy that improves ROI and drives customer engagement
• Collaborating with the data team to implement econometric models and improve marketing planning and performance analysis

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Interactive Investor?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Interactive Investor support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does Interactive Investor measure the success of its marketing campaigns, and how can this role contribute to that process?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in post-campaign analysis, marketing optimization, and data analysis
• Prepare examples of marketing campaigns you've worked on and the insights you've gained from post-campaign analysis
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.