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Marketing Effectiveness Lead, MMM, Large Customer Sales

Google
Full-time
On-site
London, London, City of, United Kingdom

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Effectiveness Lead, MMM, Large Customer Sales

πŸ”Ή Company: Google

πŸ”Ή Location: London, England, UK

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving business growth through effective marketing measurement
  • Leveraging Marketing Mix Modeling (MMM) to optimize marketing investments
  • Collaborating with cross-functional teams to advance measurement solutions
  • Building and maintaining relationships with key third-party measurement partners
  • Educating Google teams and advertisers on measurement best practices

ASSUMPTION: This role requires a strong balance of analytical, consultative, and communication skills. Candidates should be comfortable working with data and presenting complex findings to stakeholders.

πŸ“‹ Key Responsibilities

βœ… Identify business growth opportunities and drive marketing efficiency

βœ… Develop and activate strategies for providing direct consultative measurement support to Google UK’s largest advertisers

βœ… Partner with cross-functional teams to accelerate adoption of measurement solutions and drive product innovation

βœ… Uncover measurement-related challenges and develop bespoke solutions

βœ… Drive advancement of high-quality MMMs for customers and lead relationships with third-party MMM vendors and agencies

ASSUMPTION: This role involves a significant amount of stakeholder management, both internally and externally. Strong interpersonal skills are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 8 years of experience in digital or offline advertising

Required Skills:

  • Proven experience with Marketing Mix Modeling (MMM)
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to build and maintain relationships with key stakeholders

Preferred Skills:

  • Experience working in a consultative capacity within MMM
  • Experience managing with and influencing decision makers
  • Experience in sales effectiveness, brand health/tracking, or audience measurement
  • Knowledge of ad effectiveness and brand measurement ecosystem
  • Understanding of the digital ad ecosystem and recent privacy changes
  • Excellent people management skills

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the digital advertising landscape and be comfortable working with data to derive insights and drive business decisions.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£100,000 per year (Based on industry standards for a role of this level and location)

Benefits:

  • Competitive benefits package
  • Generous vacation and sick leave policies
  • On-site perks and amenities
  • Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9am to 5:30pm (with flexibility for the role)

ASSUMPTION: Google is known for its competitive compensation and benefits packages. The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

Company Size: Google is a large enterprise with over 10,000 employees in the UK alone. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown to become one of the world's largest technology companies.

Company Description:

  • Google is known for its innovative and collaborative work environment
  • The company encourages employees to think outside the box and take ownership of their projects
  • Google places a strong emphasis on data-driven decision making and continuous learning

Company Specialties:

  • Search engine technology
  • Online advertising
  • Cloud computing
  • Artificial intelligence and machine learning

Company Website: www.google.com

ASSUMPTION: Google's large size and diverse range of products and services mean that there are numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the senior individual contributor level, with potential for people management responsibilities.

Reporting Structure: The Marketing Effectiveness Lead will report directly to the Head of Marketing Effectiveness, Large Customer Sales.

Work Arrangement: This role is on-site, with the expectation of working from the London office most of the time. However, there may be flexibility for remote work depending on the needs of the role and the candidate's circumstances.

Growth Opportunities:

  • Potential to move into a people management role as the team grows
  • Opportunities to work on high-impact projects and drive significant business growth
  • Chance to develop expertise in a specific area of marketing effectiveness or measurement

ASSUMPTION: Given the nature of the role and the company's size, there are numerous opportunities for career growth and development within Google.

🌍 Location & Work Environment

Office Type: Google's London office is a modern, collaborative workspace with on-site amenities such as cafes, gyms, and game rooms.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

  • London is a major global city with a vibrant tech industry
  • The office is located in the heart of Silicon Valley, providing ample opportunities for networking and collaboration
  • The area offers a diverse range of cultural, recreational, and dining options

Work Schedule: The work schedule is typically Monday to Friday, 9am to 5:30pm, with flexibility for the role. Google encourages employees to maintain a healthy work-life balance.

ASSUMPTION: While the role is on-site, Google's flexible work arrangements may allow for some remote work, depending on the candidate's needs and the team's requirements.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a member of the HR team
  • Technical interview with a member of the marketing effectiveness team

  • On-site interview with the hiring manager and other team members

Key Assessment Areas:

  • Analytical skills and problem-solving ability
  • Communication and presentation skills
  • Understanding of the digital advertising landscape
  • Cultural fit with Google's values and work environment

Application Tips:

  • Highlight your relevant experience with Marketing Mix Modeling and digital advertising
  • Include specific examples of how you've used data to drive business decisions
  • Tailor your resume and cover letter to emphasize your fit with the role and Google's values
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Marketing Mix Modeling, Digital Advertising, Consultative Skills, Customer Communication, Sales Effectiveness, Brand Health Tracking, Audience Measurement, Ad Effectiveness, Brand Measurement, Digital Ad Ecosystem, Privacy Changes, People Management, Presentation Skills, Influencing Skills

ASSUMPTION: Google's application process is typically competitive and rigorous, with a focus on finding the best fit for the role and the company's culture.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Marketing Mix Modeling software (e.g., Nielsen, Kantar, IRI)
  • Microsoft Office Suite (Excel, PowerPoint)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user
  • Be a good neighbor
  • Do the right thing
  • Be innovative
  • Think big
  • Have a growth mindset

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Fast-paced and dynamic
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you have a strong user focus and a passion for improving the user experience?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have a growth mindset and a desire to continuously learn and improve?

ASSUMPTION: Google's company culture is known for being innovative, collaborative, and data-driven. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to continuous learning and improvement.

⚠️ Potential Challenges

  • The role may require frequent travel to meet with clients and stakeholders
  • The work can be demanding and may require long hours during peak periods
  • The role may involve managing conflicting priorities and stakeholders with competing interests
  • The digital advertising landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends and best practices

ASSUMPTION: While the role presents numerous opportunities for growth and development, it also comes with its own set of challenges. Candidates should be prepared to manage competing priorities and work in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Mix Modeling Consultant or a Marketing Effectiveness Manager in other organizations
  • However, Google's size and global reach provide unique opportunities for career growth and development
  • This role may have more exposure to senior leadership and the opportunity to drive significant business impact

ASSUMPTION: While this role is similar to other marketing effectiveness roles in the industry, Google's size and global reach provide unique opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing a Marketing Mix Model for a major Google client to optimize their marketing spend
  • Conducting a brand health audit for a Google product to identify opportunities for improvement
  • Partnering with a third-party measurement vendor to develop a custom measurement solution for a Google client

ASSUMPTION: The specific projects a candidate may work on will depend on the team's needs and the client's requirements. However, these examples provide a sense of the types of projects a Marketing Effectiveness Lead might work on at Google.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing effectiveness strategy for Google?
  • What are the biggest challenges facing the marketing effectiveness team currently?
  • How does Google support the professional development of its employees?
  • What is the team's approach to collaboration and knowledge-sharing?
  • How does Google measure the success of its marketing effectiveness initiatives?

ASSUMPTION: Asking thoughtful questions during the interview process is a great way to demonstrate your interest in the role and your fit with the company's culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience with Marketing Mix Modeling and digital advertising
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.