Marketing Effectiveness Manager

📌 Core Information 🔹 Job Title: Marketing Effectiveness Manager 🔹 Company: Electricity Supply Board (ESB) 🔹 Location: Swift Square, Santry, Dublin 9, Dublin, Ireland 🔹 Job Type: Hybrid (1 anchor day per week in the office) 🔹 Category: Marketing 🔹 Date Posted: June 19, 2025 🚀 Job Overview Key aspects of this role include: - Translating marketing effectiveness theory into practical strategies to drive growth - Managing and optimizing the marketing budget and key marketing agencies - Reporting on and analyzing the marketing scorecard to provide insights and recommendations - Collaborating with advertising managers and agency partners to build econometric modeling for stronger ROI - Leading key projects, reports, and presentations as required - Managing one direct report ASSUMPTION: This role requires a strong understanding of marketing effectiveness principles and a proven track record in managing marketing budgets and agencies. The ideal candidate will be comfortable working with data and making data-driven decisions to optimize marketing spend. 📋 Key Responsibilities ✅ Marketing Effectiveness & Strategy - Understand and apply marketing effectiveness theory and best practices across the marketing team - Own, evolve, manage, and report on the Marketing Scorecard for ESB group, providing tangible recommendations to drive effectiveness ✅ Agency Management & Budget Control - Work alongside advertising managers to assess creative & media strategies with an effectiveness lens - Manage the group Marketing budget, working with budget line owners to make recommendations on spend and report on spend - Oversee team contracts and assist contract owners on tenders and purchase approvals ✅ Creative & Media Agency Management - Manage creative and media agencies, including budgets, hours, key meetings, and relationships - Manage agency reviews and audits against agreed KPIs and manage EU and mini tenders for creative and media agencies as and when due ✅ Award-Winning Campaigns & Team Leadership - Drive the agenda for being an award-winning team by scoping out advertising and media campaigns for awards entry - Promote a culture of creativity and marketing excellence within the Marketing team - Advise and educate the team on best practice marketing, implementing relevant training when required - Lead key projects, reports, and presentations when required, coordinating communication team planning ASSUMPTION: The ideal candidate will have a strong background in marketing communications, with a proven track record in managing advertising campaigns and a solid understanding of media planning and buying, as well as creative creation and execution. 🎯 Required Qualifications Education: - Either a 3rd level qualification or equivalent work experience is essential Experience: - Minimum of five years' experience in a similar senior marketing role - Proven experience in marketing communications, with a creative flair and successful experience in managing advertising campaigns Required Skills: - Strong attention to detail and exceptional organizational & communication skills - Excellent writing, numerate commercial, and presentation skills - Commercially astute with the ability to apply strategic reasoning, analytical, and budget management skills - Team player and solution-oriented, with the ability to multitask - People management experience Preferred Skills: - Qualifications in Marketing or Advertising - Experience working with or in media/creative advertising agencies - Personal development training - Marketing Effectiveness certificate/relevant training in Marketing Effectiveness ASSUMPTION: While a Marketing or Advertising qualification is not strictly required, it would be beneficial for candidates looking to advance their career in this field. 💰 Compensation & Benefits Salary Range: €69,540 - €81,800 per annum depending on experience Benefits: - Progressive, hybrid working model - Career development through mentoring and training - Corporate Social Responsibility Opportunities - Sports and Social Clubs - Networking opportunities - Credit Union - Generous Pension - Access to staff well-being programmes - Generous parental leave entitlements - Strong values-based and inclusive culture - Strong commitment to diversity, equity, and inclusion - Great team environment working to ESB's Core Values: Courageous, Caring, Driven, and Trusted Working Hours: 40 hours per week, with one anchor day per week in the office ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in Dublin, Ireland. The benefits listed are typical for a large organization like ESB and may include additional perks not explicitly mentioned. 📌 Applicant Insights 🔍 Company Context Industry: Utilities - ESB is a state-owned power utility company responsible for generating, transmitting, and distributing electricity in Ireland. Company Size: 5,001-10,000 employees - As a large organization, ESB offers extensive resources and opportunities for career growth. Founded: 1927 - ESB has a long history and a strong reputation in the Irish energy market. Company Description: - ESB is leading the transition to a clean energy future, powered by electricity. - They believe in a Brighter Future, where electricity enables societal and economic well-being, and every citizen has access to secure, sustainable, and affordable electricity supplies. - ESB strives to be a safety leader in their industry, a world-class operator, a good corporate citizen, and an employer of a smart, committed, and healthy workforce. Company Specialties: - Energy (including renewables) - Power generation - Customer supply - Global engineering - Wind energy - Solar energy - Utilities - Innovation - Electricity - Smart energy technologies - Sustainable energy solutions - Energy provider - Energy services - Electricity and natural gas Company Website: esb.ie ASSUMPTION: ESB's commitment to sustainability and innovation makes it an attractive employer for candidates interested in driving change in the energy sector. 📊 Role Analysis Career Level: Senior Manager - This role is suitable for an experienced marketing professional looking to take on a senior management position within a large organization. Reporting Structure: Group Marketing Communications Manager - The Marketing Effectiveness Manager will report directly to the Group Marketing Communications Manager. Work Arrangement: Hybrid (1 anchor day per week in the office) - This role offers a flexible work arrangement, combining digital tools with a culture of trust and empowerment. Growth Opportunities: - As a large organization with a strong focus on career development, ESB offers numerous growth opportunities for motivated employees. - The Marketing Effectiveness Manager role provides an excellent platform for advancing one's career in marketing within the energy sector. ASSUMPTION: Given ESB's size and commitment to employee development, there are ample opportunities for career progression within the company. 🌍 Location & Work Environment Office Type: Hybrid (1 anchor day per week in the office) - The Marketing Effectiveness Manager role offers a flexible work arrangement, combining digital tools with a culture of trust and empowerment. Office Location: Swift Square, Santry, Dublin 9, Dublin, Ireland - ESB's headquarters are located in Dublin 2, with this role based in the Swift Square office in Santry, Dublin 9. Geographic Context: - Dublin is the capital and largest city in Ireland, offering a vibrant urban environment with a rich cultural scene and numerous amenities. - The Santry area is a suburban district in North Dublin, with easy access to the city center and other parts of the city. Work Schedule: 40 hours per week, with one anchor day per week in the office - The Marketing Effectiveness Manager role follows a standard full-time work schedule, with one anchor day per week required in the office for in-person collaboration. ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, combining the convenience of remote work with the benefits of in-person collaboration and team building. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with senior leadership or HR 5. Job offer and onboarding Key Assessment Areas: - Marketing effectiveness knowledge and experience - Budget management and analytical skills - Strategic reasoning and problem-solving abilities - Communication and presentation skills - Cultural fit and team dynamics Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing effectiveness experience and skills - Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and teamwork skills - Research ESB's company culture and values to demonstrate your fit with the organization ATS Keywords: Marketing Effectiveness, Budget Management, Strategic Reasoning, Analytical Skills, Communication Skills, Creative Campaign Management, Team Leadership, Organizational Skills, Presentation Skills, Data Analysis, Problem Solving, Marketing Communications, Advertising Management, Agency Management ASSUMPTION: ESB's ATS system may prioritize candidates who include relevant keywords in their application materials, so be sure to incorporate these terms naturally throughout your resume and cover letter. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot) - Project management tools (e.g., Asana, Trello, Jira) - Presentation software (e.g., PowerPoint, Google Slides) - Data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: As a large organization, ESB uses a wide range of tools and technologies to support its marketing efforts. Familiarity with these tools is beneficial but not always required. 👔 Cultural Fit Considerations Company Values: - Courageous: ESB encourages employees to take bold, informed decisions and challenge the status quo - Caring: ESB prioritizes the well-being and development of its employees, as well as the communities it serves - Driven: ESB fosters a culture of ambition, continuous improvement, and high performance - Trusted: ESB values integrity, transparency, and accountability in all its interactions Work Style: - Collaborative: ESB emphasizes teamwork, knowledge sharing, and collective problem-solving - Innovative: ESB encourages creativity, experimentation, and a growth mindset - Data-driven: ESB makes decisions based on data analysis and insights - Customer-focused: ESB prioritizes the needs and preferences of its customers in all its operations Self-Assessment Questions: 1. How do you approach challenging the status quo in your current role? 2. Can you provide an example of a time when you went above and beyond to support a colleague or team member? 3. How do you stay organized and manage your time effectively when working on multiple projects simultaneously? 4. How do you approach presenting complex data or insights in a clear and engaging way? 5. How do you incorporate customer feedback into your marketing strategies and campaigns? ASSUMPTION: ESB's company culture is characterized by a strong commitment to its core values, fostering a collaborative and innovative work environment. Candidates who align with these values and work styles are more likely to succeed in the organization. ⚠️ Potential Challenges 1. Role-specific challenges: Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies Managing multiple stakeholders, including advertising managers, agency partners, and senior leadership Keeping up with the latest marketing trends and technologies while maintaining a focus on core marketing principles 2. Company-specific challenges: Working within a large, complex organization with multiple departments and stakeholders Navigating a state-owned entity with unique governance and reporting structures Balancing the need for innovation and change with the need for stability and continuity in a regulated industry 3. Industry-specific challenges: Keeping pace with the evolving energy landscape, including the transition to renewable energy sources and the increasing demand for sustainability and efficiency Addressing the unique challenges and opportunities presented by the Irish energy market Collaborating effectively with external partners, including government agencies, private sector companies, and community organizations ASSUMPTION: While ESB offers numerous opportunities for career growth and development, candidates should be prepared to navigate the unique challenges and complexities of working within a large, state-owned organization in the energy sector. 📈 Similar Roles Comparison 1. Marketing Manager (Energy Sector) vs. Marketing Effectiveness Manager (ESB) The Marketing Effectiveness Manager role at ESB is more specialized, focusing on marketing effectiveness and optimization, while the Marketing Manager role in the energy sector may have a broader scope, including brand management, product marketing, and customer acquisition. The Marketing Effectiveness Manager role at ESB requires a strong background in marketing communications and a proven track record in managing advertising campaigns, while the Marketing Manager role in the energy sector may require additional skills in energy market analysis, regulatory affairs, or stakeholder management. 2. Marketing Director (Utilities) vs. Marketing Effectiveness Manager (ESB) The Marketing Director role in the utilities sector is typically more senior, with broader responsibilities for marketing strategy, branding, and customer experience, while the Marketing Effectiveness Manager role at ESB is more focused on marketing performance, optimization, and data-driven decision-making. The Marketing Director role in the utilities sector may require additional skills in strategic planning, business development, or mergers and acquisitions, while the Marketing Effectiveness Manager role at ESB requires a strong background in marketing communications and a deep understanding of marketing effectiveness principles. ASSUMPTION: While these roles share some similarities, the Marketing Effectiveness Manager role at ESB is unique in its focus on marketing performance and optimization within the energy sector. 📝 Sample Projects 1. Marketing Effectiveness Audit Conduct a comprehensive audit of ESB's marketing activities to identify opportunities for improved efficiency and effectiveness Develop and implement a marketing effectiveness framework to optimize marketing spend and maximize ROI Collaborate with advertising managers and agency partners to refine creative and media strategies based on data-driven insights 2. Marketing Scorecard Development Design and implement a marketing scorecard to track key performance indicators (KPIs) and measure the success of ESB's marketing campaigns Regularly review and analyze marketing scorecard data to provide insights and recommendations for campaign optimization Develop and maintain marketing dashboards and reports to communicate marketing performance to senior leadership and stakeholders 3. Agency Review and Tender Management Manage the review and tender process for ESB's creative and media agencies, ensuring compliance with procurement guidelines and best practices Negotiate agency contracts and manage agency relationships to maximize value and minimize risk Collaborate with agency partners to develop and execute award-winning advertising campaigns that align with ESB's brand and marketing objectives ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the Marketing Effectiveness Manager role at ESB, requiring a strong background in marketing communications, analytics, and project management. ❓ Key Questions to Ask During Interview 1. Role-specific questions: How does ESB approach marketing effectiveness and optimization within the energy sector? What are the key priorities for this role in the first 90 days? How does ESB measure and track the success of its marketing campaigns? What are the most significant challenges facing the marketing team, and how can this role help address them? 2. Team-specific questions: How does the marketing team collaborate with other departments, such as sales, customer service, or regulatory affairs? What are the key strengths and weaknesses of the current marketing team, and how can this role help address any gaps? How does the marketing team approach innovation and change, and what opportunities exist for growth and development? 3. Company-specific questions: How does ESB balance the need for innovation and change with the need for stability and continuity in a regulated industry? What are the unique challenges and opportunities presented by the Irish energy market, and how can this role help address them? How does ESB support the professional development and career growth of its employees? 4. Industry-specific questions: How does ESB approach the transition to renewable energy sources and the increasing demand for sustainability and efficiency? What are the key trends and developments in the energy sector, and how can this role help ESB stay competitive and relevant? How does ESB collaborate effectively with external partners, including government agencies, private sector companies, and community organizations? ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your understanding of the unique challenges and opportunities presented by ESB and the energy sector. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://careers.esb.ie/job/Swift-Square%2C-Santry%2C-Dublin-9-Marketing-Effectiveness-Manager-D/823308402/) 2. Tailor your resume and cover letter to highlight your relevant marketing effectiveness experience and skills 3. Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and teamwork skills 4. Research ESB's company culture and values to demonstrate your fit with the organization 5. Follow up with a thank-you note after your interview, expressing your appreciation for the opportunity to discuss the role and your enthusiasm for the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description is intended to provide a comprehensive overview of the Marketing Effectiveness Manager role at ESB. However, the information provided is based on publicly available data and may not reflect the most current or accurate details. Always verify the information with the employer before making any decisions.