📌 Core Information
🔹 Job Title: Marketing- en Communicatiespecialist
🔹 Company: Snappet
🔹 Location: Vianen, Utrecht, Netherlands
🔹 Job Type: Part-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid after onboarding)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and communication plans aligned with Snappet's mission.
- Creating engaging content for online and offline channels to inspire teachers across the Netherlands and Flanders.
- Managing, analyzing, and optimizing online campaigns in ad managers to maximize impact.
- Monitoring performance and implementing improvements based on data insights.
- Collaborating with internal teams to ensure consistent and persuasive communication.
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through effective communication strategies.
📋 Key Responsibilities
✅ Develop and execute marketing and communication plans that align with Snappet's mission.
✅ Create engaging content for various channels to inspire teachers and promote Snappet's offerings.
✅ Manage, analyze, and optimize online campaigns in ad managers to maximize impact and reach.
✅ Monitor campaign performance and make data-driven optimizations to improve results.
✅ Collaborate with internal teams to ensure consistent and persuasive communication across all channels.
ASSUMPTION: This role requires a proactive and results-driven approach, with a strong focus on data analysis and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) in marketing and communications, preferably in the education sector.
Required Skills:
- Proven experience in managing and optimizing online campaigns.
- Strong analytical skills and experience with marketing analytics tools.
- Creativity, attention to detail, and excellent communication skills (both written and verbal).
- Self-motivated, proactive, and results-driven work ethic.
Preferred Skills:
- Experience in the education sector or a related industry.
- Fluency in Dutch and English.
ASSUMPTION: Candidates with a proven track record in marketing and communications, along with relevant industry experience, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (full-time equivalent, based on industry standards for a marketing and communications specialist with 2-5 years of experience).
Benefits:
- Market-conform salary.
- Inspiring work environment with passionate colleagues.
- Hybrid working arrangement after a successful onboarding period.
- Opportunity to contribute to innovation in education.
- Social gatherings and activities.
- Discount on gym membership.
Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely after onboarding.
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Netherlands, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Primary and Secondary Education. Snappet operates in the educational technology (EdTech) sector, focusing on innovative teaching methods and digital learning solutions.
Company Size: 51-200 employees. As a mid-sized company, Snappet offers a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2012. Snappet was founded with a mission to improve education by empowering teachers and enhancing learning outcomes through innovative digital tools.
Company Description:
- Snappet believes in the power of effective teaching and aims to strengthen educators' expertise through innovative learning methods.
- The company develops digital learning solutions that enable flexible and personalized education, tailored to the unique needs of each teacher, class, and student in primary education.
- Snappet currently serves over 3,000 elementary schools across the Netherlands and Flanders.
Company Specialties:
- Digital learning solutions for primary education.
- Innovative teaching methods and materials.
- Adaptive learning and data-driven insights for educators.
Company Website: http://www.snappet.org
ASSUMPTION: Snappet's focus on innovation and teacher empowerment creates an engaging and mission-driven work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing and communications professional, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, including Sales, Product, and Content.
Work Arrangement: Hybrid, with an initial on-site onboarding period followed by flexible remote work options.
Growth Opportunities:
- Progression to a senior marketing and communications role within the company.
- Expanding responsibilities and leadership opportunities as the company grows.
- Developing expertise in the EdTech industry and its unique challenges and opportunities.
ASSUMPTION: This role offers strong potential for career growth and development within the dynamic and expanding EdTech sector.
🌍 Location & Work Environment
Office Type: Snappet's headquarters is located in Utrecht, with additional offices in New York and Madrid. The primary work location for this role is the Utrecht office.
Office Location(s): Daalseplein 10, Utrecht, 3511 SX, NL
Geographic Context:
- Utrecht is a vibrant city in the center of the Netherlands, known for its historic architecture, cultural attractions, and lively atmosphere.
- The office is conveniently located near public transportation and offers easy access to amenities and recreational activities.
- Snappet's hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
Work Schedule: Full-time (32-40 hours per week) with flexible hours and the option to work remotely after onboarding.
ASSUMPTION: The hybrid work arrangement and central office location in Utrecht provide an ideal balance between collaboration and work-life flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the marketing team and a member of the leadership team.
- Final decision and offer.
Key Assessment Areas:
- Marketing and communication skills and experience.
- Analytical and problem-solving abilities.
- Creativity and attention to detail.
- Alignment with Snappet's mission and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience in the education sector or with digital learning solutions.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Demonstrate your understanding of Snappet's mission and how your skills and experience align with the company's goals.
ATS Keywords: Marketing, Communications, Campaign Management, Online Campaigns, Education, EdTech, Teacher Empowerment, Digital Learning, Innovation, Analytics, Content Creation
ASSUMPTION: Applicants who demonstrate a strong understanding of Snappet's mission and a proven track record in marketing and communications will be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Customer Relationship Management (CRM) software (e.g., HubSpot, Salesforce)
ASSUMPTION: Proficiency in industry-standard marketing and communications tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Empowerment
- Excellence
- Growth
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and innovative work environment?
- Are you comfortable working collaboratively and adaptably in a growing company?
- Do you have a strong commitment to driving results through effective communication strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with Snappet's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
- Working in a fast-paced and evolving industry, necessitating adaptability and continuous learning.
- Collaborating with diverse internal teams and stakeholders, requiring strong communication and interpersonal skills.
- Balancing on-site and remote work, demanding self-motivation and discipline.
ASSUMPTION: Applicants should be prepared to navigate the unique challenges and opportunities presented by this role and the EdTech industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving impact within the education sector and empowering teachers through innovative digital solutions.
- Snappet's mid-sized company structure offers a more agile and collaborative work environment compared to larger corporations, with greater opportunities for growth and impact.
- This role provides a unique opportunity to contribute to the growth and success of an innovative and mission-driven company in the EdTech sector.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests within the EdTech industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase teacher engagement and awareness of Snappet's offerings.
- Creating and optimizing email marketing campaigns to improve open rates and click-throughs among educators.
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize return on investment (ROI).
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, providing applicants with a clear understanding of the tasks and challenges they may face.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Snappet support the professional growth and development of its employees?
- Can you describe the company's approach to innovation and how it influences the marketing and communications strategy?
- How does Snappet measure the success of its marketing and communications efforts, and how does this role contribute to those metrics?
- What is the expected work-life balance for this role, considering the hybrid work arrangement?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience in the education sector or with digital learning solutions.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Demonstrate your understanding of Snappet's mission and how your skills and experience align with the company's goals.
- Follow up with a polite email to the hiring manager, Denise, after one week if you haven't heard back regarding your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
