Marketing en customer succes specialist

📌 Core Information

🔹 Job Title: Marketing & Customer Success Specialist

🔹 Company: HealthTech Innovations Teknoloji AS

🔹 Location: Leiden, Netherlands (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: HealthTech

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns to enhance customer acquisition and retention
• Coordinating customer success initiatives to ensure clients achieve their desired outcomes with our products
• Creating and maintaining attractive marketing materials, including e-mail campaigns, social media posts, and website content
• Supporting the onboarding and training of new clients to ensure a smooth transition and setup
• Acting as a bridge between clients and product teams to provide feedback and collaborate on improvements
• Staying updated on trends and best practices in marketing and customer success

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer-centric strategies.

📋 Key Responsibilities

✅ Develop and implement marketing campaigns to enhance customer acquisition and retention

✅ Coordinate customer success initiatives to ensure clients achieve their desired outcomes with our products

✅ Create and maintain attractive marketing materials, including e-mail campaigns, social media posts, and website content

✅ Prepare and support events such as trade shows and seminars

✅ Analyze client feedback and engagement statistics to identify improvement areas and implement strategies

✅ Support the onboarding and training of new clients to ensure a smooth transition and setup

✅ Act as a bridge between clients and product teams to provide feedback and collaborate on improvements

✅ Stay updated on trends and best practices in marketing and customer success

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving customer success through effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Entry to mid-level experience in marketing or customer success, preferably within the technology or healthcare sector

Required Skills:

• Strong understanding of marketing principles and strategies to attract and retain clients
• Excellent verbal and written communication skills
• Familiarity with digital marketing tools and CRM software
• Strong analytical skills to evaluate marketing effectiveness and client satisfaction metrics
• Team-oriented mindset and ability to thrive in a collaborative environment
• Self-motivated and enthusiastic about supporting client success
• Proficient in English; knowledge of additional languages is a plus

Preferred Skills:

• Experience with eHealth platforms or healthcare technology
• Familiarity with event planning and coordination
• Background in customer success or account management

ASSUMPTION: Candidates with relevant experience in marketing or customer success within the technology or healthcare sector will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for entry to mid-level marketing roles in the Netherlands)

Benefits:

• Flexible work hours and a pleasant work environment
• Respect for cultural traditions and values
• Opportunities to learn from and collaborate with a talented team
• No night shifts or weekend duties

Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (2 office days per week)

ASSUMPTION: The salary range is estimated based on industry standards for entry to mid-level marketing roles in the Netherlands, with consideration for the company's size and the hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: HealthTech - Developing innovative solutions to improve healthcare outcomes and patient experiences

Company Size: Small (27 employees) - A close-knit team with opportunities for growth and impact

Founded: 2020 - A young and dynamic company with a focus on continuous improvement and innovation

Company Description:

• HealthTech Innovations Teknoloji AS is a Dutch eHealth company with a presence in Ankara, Turkey
• The company aims to improve the quality of life for many people by developing valuable applications
• The team consists of 27 professionals spread across various EU countries

Company Specialties:

• eHealth platform development
• Customer success and support
• Marketing and communication strategies

Company Website: healthtechinnovations.com

ASSUMPTION: HealthTech Innovations Teknoloji AS is a growing company with a strong focus on innovation and customer success, offering opportunities for professional development and growth.

📊 Role Analysis

Career Level: Entry to Mid-Level - This role offers an excellent opportunity for recent graduates or early-career professionals to gain experience in marketing and customer success within the HealthTech industry

Reporting Structure: The Marketing & Customer Success Specialist will report directly to the company's management team

Work Arrangement: Hybrid - With a focus on collaboration and teamwork, this role requires 2 office days per week, with the remainder of the workweek conducted remotely

Growth Opportunities:

• Expanding responsibilities and leadership opportunities as the company grows
• Cross-functional collaboration and learning opportunities within the HealthTech Innovations Teknoloji AS team
• Potential for career advancement in marketing, customer success, or other areas of the business

ASSUMPTION: This role offers strong growth potential for candidates eager to learn and contribute to a dynamic and innovative HealthTech company.

🌍 Location & Work Environment

Office Type: Hybrid - A combination of on-site and remote work, with 2 office days per week required

Office Location(s): Leiden, Netherlands (with additional offices in Ankara, Turkey)

Geographic Context:

• Leiden is a vibrant university city located in the province of South Holland, Netherlands
• The city offers a rich cultural scene, historic architecture, and a high quality of life
• Leiden is well-connected by public transportation, making it an attractive location for both local and remote workers

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good balance between collaboration and independent work, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing and customer success skills and experience
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and customer success experience, as well as any experience with eHealth platforms or healthcare technology
• Demonstrate your strong communication and analytical skills through clear and concise writing in your application materials
• Prepare for interview questions that focus on your marketing and customer success strategies, as well as your ability to work collaboratively in a hybrid work environment

ATS Keywords: Marketing, Customer Success, eHealth, Healthcare Technology, Digital Marketing, CRM, Client Acquisition, Client Retention, Event Coordination, Teamwork, Collaboration, Hybrid Work

ASSUMPTION: The application process for this role will prioritize candidates with strong marketing and customer success skills, as well as a demonstrated ability to thrive in a hybrid work environment.

🛠️ Tools & Technologies

• CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Mailchimp)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with industry-standard marketing and customer success tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Respect for cultural traditions and values

Work Style:

• Self-motivated and proactive
• Strong communication and interpersonal skills
• Adaptable and open to learning new tools and technologies
• Ability to thrive in a hybrid work environment

Self-Assessment Questions:

• Do you have a strong understanding of marketing principles and strategies to attract and retain clients?
• Are you comfortable working in a hybrid work environment, with a focus on collaboration and teamwork?
• Do you have strong analytical skills and the ability to evaluate marketing effectiveness and client satisfaction metrics?

ASSUMPTION: Candidates who demonstrate a strong alignment with HealthTech Innovations Teknoloji AS's company values and a willingness to thrive in a hybrid work environment will be well-suited for this role.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities in a fast-paced, growing company
• Adapting to a hybrid work environment and maintaining strong communication and collaboration with team members
• Staying updated on industry trends and best practices in marketing and customer success
• Managing client expectations and ensuring client success in a dynamic and evolving business landscape

ASSUMPTION: Successful candidates will be proactive, adaptable, and committed to continuous learning and improvement to overcome these challenges.

📈 Similar Roles Comparison

• This role combines marketing and customer success responsibilities, which may differ from more specialized roles in larger organizations
• HealthTech Innovations Teknoloji AS offers a unique opportunity to work in a small, dynamic company with a strong focus on innovation and customer success
• Career progression in this role may involve expanding responsibilities, taking on leadership positions, or exploring other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and the company's culture when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase client acquisition and retention for an eHealth platform
• Coordinating customer success initiatives to ensure clients achieve their desired outcomes with a new healthcare technology product
• Creating and maintaining attractive marketing materials, including e-mail campaigns, social media posts, and website content, to promote a company event

ASSUMPTION: These sample projects illustrate the diverse responsibilities and skills required for success in this role, with a focus on driving customer success through effective marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and customer success strategy?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in the hybrid work arrangement?
• How does the company measure the success of its marketing and customer success efforts, and how can this role contribute to improving these metrics?

ASSUMPTION: Asking insightful questions during the interview process will demonstrate your interest in the role and commitment to driving customer success through effective marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and customer success experience, as well as any experience with eHealth platforms or healthcare technology
• Prepare for interview questions that focus on your marketing and customer success strategies, as well as your ability to work collaboratively in a hybrid work environment
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.