📌 Core Information
🔹 Job Title: Marketing Enablement Manager - Customer Consulting
🔹 Company: KPMG UK
🔹 Location: London, Leeds, and Manchester
🔹 Job Type: Full-time, Hybrid
🔹 Category: Consulting
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading and shaping marketing transformation strategies for clients
- Serving as a trusted advisor on marketing enablement thought leadership
- Guiding clients in selecting, implementing, and integrating marketing technology tools
- Driving data-driven decision making and measuring ROI
- Collaborating with clients to develop and execute content strategies
- Managing change and engaging stakeholders in marketing transformations
- Contributing to business development and client relationship management
ASSUMPTION: This role requires a strong background in marketing, technology services, or consulting, with a focus on marketing enablement solutions.
📋 Key Responsibilities
✅ Lead and shape marketing transformation strategies for clients, driving sustainable growth and achieving business objectives
✅ Serve as a trusted advisor and thought leader on marketing enablement, providing expert guidance on process optimization, technology adoption, data management, and content creation
✅ Guide clients in selecting, implementing, and integrating marketing technology tools, including marketing automation platforms, CRM systems, and emerging technologies
✅ Drive data-driven decision making by leveraging analytics to identify opportunities, measure impact, and demonstrate ROI
✅ Collaborate with clients to develop and execute compelling content strategies, ensuring alignment with overall business goals
✅ Manage change and engage stakeholders in marketing transformations, ensuring smooth transitions and securing buy-in
✅ Contribute to business development efforts by identifying new opportunities, building strong client relationships, and delivering exceptional service
ASSUMPION: This role requires strong project management skills, the ability to manage direct reports and teams, and experience leading workstreams for internal or external clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, technology services, or consulting, with a focus on marketing enablement solutions
Required Skills:
- Proven expertise in marketing and e-commerce
- Strong knowledge of marketing technology landscape, including marketing automation platforms and CRM systems
- Data-driven mindset and experience with analytics tools
- Excellent project management and stakeholder engagement skills
- Ability to manage direct reports and teams
- Experience leading workstreams and associated deliverables for internal or external clients
Preferred Skills:
- Master's degree in a relevant field
- Experience in a consulting or professional services environment
- Fluency in additional languages
ASSUMPTION: Candidates should have experience working with clients to develop and execute marketing strategies, as well as managing projects and teams to deliver results.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience and qualifications)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible working arrangements
- Employee discounts and offers
Working Hours: Full-time (35-40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting and Consulting
Company Size: 15,000+ employees (global), 15,000+ employees (UK)
Founded: 1987 (UK), 1870 (global)
Company Description:
- KPMG UK is a leading provider of audit, tax, and advisory services
- Part of the global KPMG network, with a presence in over 150 countries and territories
- Focuses on delivering innovative approaches and deep expertise to help clients achieve their business objectives
Company Specialties:
- Audit
- Tax
- Advisory
- Consulting
Company Website: www.kpmg.com/uk
ASSUMPTION: KPMG UK is a large, global organization with a strong reputation in the accounting and consulting industries. This role offers the opportunity to work with high-profile clients and collaborate with talented professionals from diverse backgrounds.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Marketing Enablement within the Consulting practice
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Progression to Senior Marketing Enablement Manager or similar roles within the Consulting practice
- Expansion into other areas of the business, such as Tax or Audit
- International assignments or secondments within the global KPMG network
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in central business districts
Office Location(s): London, Leeds, and Manchester
Geographic Context:
- London: A major global financial hub with a vibrant cultural scene
- Leeds: A thriving city with a strong economy and rich history
- Manchester: A major commercial center with a diverse economy
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration in the office and the flexibility of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with senior stakeholders
Key Assessment Areas:
- Marketing strategy and enablement expertise
- Project management and stakeholder engagement skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with KPMG's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing enablement experience and skills
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research KPMG's industry focus and recent projects to demonstrate your understanding of the business
ATS Keywords: Marketing Enablement, Marketing Transformation, Marketing Strategy, Data-driven, Project Management, Stakeholder Engagement, Change Management, Business Development, Client Relationship Management, Marketing Technology, CRM, Marketing Automation
ASSUMPTION: KPMG's application process is designed to assess candidates' skills and cultural fit for the organization. Tailoring your application and preparing for interviews will significantly improve your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Jira, Microsoft Project)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Together
- For Better
Work Style:
- Collaborative and inclusive
- Results-driven and focused on delivering exceptional client service
- Agile and adaptable to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How have you demonstrated excellence in your previous roles?
- Can you provide an example of a time when you had to manage a challenging stakeholder relationship?
- How do you stay up-to-date with the latest marketing technology trends and innovations?
ASSUMPTION: KPMG values candidates who align with their core values and can thrive in their collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong time management and prioritization skills
- Keeping up with the fast-paced marketing technology landscape, necessitating continuous learning and adaptation
- Balancing client expectations and internal stakeholder demands, requiring strong communication and negotiation skills
- Working in a large, matrixed organization, which may present challenges in navigating internal politics and building relationships
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to building relationships within the organization.
📈 Similar Roles Comparison
- Marketing Manager: Focuses more on day-to-day marketing execution and campaign management, while this role emphasizes strategy and enablement
- Consultant: Offers broader business consulting services, whereas this role specializes in marketing enablement and transformation
- Marketing Operations Manager: Concentrates on marketing process optimization and technology implementation, while this role encompasses a wider range of marketing strategy and enablement responsibilities
ASSUMPTION: Understanding the differences between these roles will help candidates determine which position best aligns with their skills, interests, and career goals.
📝 Sample Projects
- Developing and implementing a comprehensive marketing technology stack for a global financial services client
- Conducting a marketing maturity assessment and roadmap for a leading retail brand
- Leading a cross-functional team to deliver a marketing transformation project for a major telecommunications company
ASSUMPTION: These sample projects illustrate the diverse and complex nature of marketing enablement initiatives, requiring candidates to demonstrate a broad range of skills and expertise.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing your clients in the next 12-24 months?
- How does this role collaborate with other teams within the Consulting practice and the broader KPMG organization?
- What opportunities are there for professional development and growth within this role?
- How does KPMG support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://home.kpmgcareers.com/jobsearch/JobDetails?jobId=1176805001
- Tailor your resume and cover letter to highlight your relevant marketing enablement experience and skills
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research KPMG's industry focus and recent projects to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
