A

Marketing Enablement/Operations Program Manager

Apple
Full-time
On-site
Cupertino, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Enablement/Operations Program Manager

πŸ”Ή Company: Apple

πŸ”Ή Location: Cupertino, California, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and strategizing marketing initiatives across Apple Wallet offerings
  • Collaborating with cross-functional teams, including Product, Marketing, and Engineering
  • Enhancing process efficiency in marketing operations and campaign management
  • Driving impactful results and exceptional customer experiences

ASSUMPTION: This role requires a strong background in marketing operations and program management, with a focus on driving results and improving processes.

πŸ“‹ Key Responsibilities

βœ… Partner with acquisition and engagement marketing leads to support campaign planning from concept through launch and ongoing optimization

βœ… Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements

βœ… Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of partners

βœ… Work with external partners to ensure accurate integration and testing of the full customer journey, focusing on delivering exceptional, inclusive experiences

βœ… Lead cross-functional meetings and communications to align partners on end-to-end campaign execution

βœ… Drive successful project outcomes by managing timelines, landmarks, and budgets, ensuring that goals are achieved through effective planning and inclusive teamwork

βœ… Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions

βœ… Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings

βœ… Lead user acceptance and production testing to ensure quality and functionality of acquisition campaigns

βœ… Streamline campaign intake processes in collaboration with project managers to enhance consistency and reduce friction

βœ… Contribute to new product development, particularly in areas related to data flow and marketing system architecture

βœ… Lead projections to completion, meeting business goals while staying on budget and schedule

βœ… Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance

ASSUMPTION: This role requires strong project management, communication, and problem-solving skills to successfully manage marketing initiatives and improve processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 15+ years of experience in marketing operations, program management, or similar roles

Required Skills:

  • Marketing Operations
  • Program Management
  • Data Analysis
  • Project Management
  • Process Improvement
  • Cross-Functional Collaboration
  • Customer Experience
  • Campaign Management
  • Budget Management
  • Communication
  • Problem Solving
  • Teamwork
  • Technical Understanding
  • Workflow Enhancements
  • User Acceptance Testing
  • Product Development

Preferred Skills:

  • MBA or equivalent experience
  • Background in the financial services or FinTech industries
  • Process flow mapping experience

ASSUMPTION: Candidates with a strong record of success in professional or personal pursuits and a passion for crafting thoughtful, data-driven customer experiences are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing operations role in the San Francisco Bay Area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off
  • Employee discounts on Apple products
  • Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project needs

ASSUMPTION: Salary and benefits may vary based on experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Apple operates in the highly competitive technology industry, focusing on designing, developing, and selling consumer electronics, computer software, and online services. The company is known for its innovative products, including the iPhone, iPad, Mac, Apple Watch, and Apple TV, as well as services like the App Store, Apple Music, and iCloud.

Company Size: Apple is a large corporation with over 200,000 employees worldwide. This size allows for ample opportunities for career growth and collaboration with diverse teams.

Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company has since grown to become one of the world's leading technology companies, with a strong focus on innovation and customer experience.

Company Description:

  • Apple is committed to bringing the best user experience to its customers through innovative products and services
  • The company values collaboration, creativity, and continuous learning
  • Apple fosters a diverse and inclusive work environment, encouraging employees to bring their unique perspectives to the table

Company Specialties:

  • Consumer electronics
  • Computer software
  • Online services
  • Retail stores
  • Enterprise solutions

Company Website: https://www.apple.com/

ASSUMPTION: Apple's focus on innovation, customer experience, and collaboration makes it an attractive employer for creative and driven professionals.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise in marketing operations and program management.

Reporting Structure: The Program Manager will report directly to the Marketing Enablement & Operations team lead and collaborate with cross-functional teams, including Marketing, Product, Engineering, and external partners.

Work Arrangement: This role is on-site, with the expectation of working from Apple's headquarters in Cupertino, California, for at least three days per week. The remaining two days can be worked remotely.

Growth Opportunities:

  • Advancement to a director or vice president role within the Marketing Enablement & Operations team
  • Expansion into other areas of marketing or management within Apple
  • Opportunities to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers significant opportunities for career growth and development within Apple's marketing organization.

🌍 Location & Work Environment

Office Type: Apple's headquarters in Cupertino, California, is a state-of-the-art campus designed to foster collaboration and creativity. The campus features open workspaces, meeting rooms, and recreational facilities, including a fitness center, cafes, and an Apple Store.

Office Location(s): 1 Apple Park Way, Cupertino, California, 95014

Geographic Context:

  • The Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
  • The region is home to a thriving tech industry, providing ample opportunities for networking and professional growth
  • Cupertino is located in the southern part of the Bay Area, approximately 40 miles south of San Francisco and 60 miles north of Monterey

Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate project needs and cross-functional team meetings.

ASSUMPTION: Apple's campus provides a modern and collaborative work environment, with ample opportunities for employees to engage with one another and take advantage of on-site amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with a recruiter
  • Behavioral and technical interviews with cross-functional team members
  • Final interview with the hiring manager
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and ability to manage complex projects
  • Cross-functional collaboration and communication
  • Technical proficiency in marketing operations and campaign management
  • Alignment with Apple's values and company culture

Application Tips:

  • Highlight relevant experience and accomplishments in marketing operations and program management
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare for behavioral and technical interview questions by reflecting on past projects and challenges
  • Demonstrate your passion for Apple's products and commitment to driving exceptional customer experiences

ATS Keywords: Marketing Operations, Program Management, Campaign Management, Process Improvement, Cross-Functional Collaboration, Customer Experience, Budget Management, Project Management, Technical Understanding, Workflow Enhancements, User Acceptance Testing, Product Development

ASSUMPTION: Apple's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Customer relationship management (CRM) systems (e.g., Salesforce)
  • Project management tools (e.g., Asana, Jira)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and teams the Program Manager works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accessibility
  • Education
  • Environmental stewardship
  • Inclusion and diversity
  • Privacy
  • Quality
  • Vitality

Work Style:

  • Collaborative
  • Innovative
  • Customer-focused
  • Data-driven
  • Adaptable

Self-Assessment Questions:

  • How do you embody Apple's values in your daily work?
  • Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome?
  • How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Apple values employees who are passionate about their work, committed to driving exceptional customer experiences, and dedicated to fostering a diverse and inclusive work environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Balancing the needs of internal stakeholders and external partners
  • Adapting to changes in project scope or priorities
  • Working in a fast-paced and dynamic environment
  • Navigating a large organization with complex structures and processes

ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position places a stronger emphasis on cross-functional collaboration and external partner management
  • In the broader tech industry, Apple is known for its focus on customer experience and innovation, which may set this role apart from similar positions at other companies
  • Career paths for marketing operations professionals may vary depending on the organization's structure and growth opportunities

ASSUMPTION: This role offers unique opportunities for collaboration and external partner management, with a focus on driving exceptional customer experiences.

πŸ“ Sample Projects

  • Developing and implementing a new campaign management process to improve efficiency and scalability
  • Collaborating with external partners to integrate and test the full customer journey for a new Apple Wallet offering
  • Leading user acceptance and production testing for an acquisition campaign, ensuring quality and functionality

ASSUMPTION: The specific projects the Program Manager works on may vary depending on the team's priorities and the organization's needs.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days?
  • Can you describe the team structure and how this role will collaborate with other teams within Marketing and across the organization?
  • How does Apple support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how have previous incumbents approached them?
  • How does Apple ensure a positive and inclusive work environment for its employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and program management
  • Prepare for behavioral and technical interview questions by reflecting on past projects and challenges
  • Demonstrate your passion for Apple's products and commitment to driving exceptional customer experiences
  • Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.