Marketing & Enablement Specialist

📌 Core Information

🔹 Job Title: Marketing & Enablement Specialist

🔹 Company: Straumann

🔹 Location: London, United Kingdom

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Enablement

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media platforms and driving engagement
• Rolling out local and global campaigns
• Handling lead and opportunity management using CRM tools
• Updating and optimizing websites and landing pages
• Creating and managing newsletters and external communications
• Collaborating with industry publishers for content partnerships
• Enhancing the customer journey through onboarding and touchpoint improvements

ASSUMPTION: This role requires a creative mindset, strong problem-solving abilities, and digital fluency. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Social Media Management:

Plan, publish, and engage across platforms; drive interaction and community growth with metrics in mind.

✅ Campaign Rollouts:

Rollout and track the success of both local-led and globally-instructed campaigns.

✅ Lead & Opportunity Management:

Post-event/show lead assignment and follow-up processes using our CRM tools.

✅ Website & Landing Page Management:

Regular updates and optimizations via AEM to ensure top-tier digital presence.

✅ Newsletters & External Communications:

Craft and manage communications that connect and inform our audience.

✅ Publisher & Content Partnerships:

Liaise with industry publishers to co-create and submit compelling content.

✅ Internal Communications:

Keep our internal teams informed and aligned with engaging updates and materials.

✅ Customer Journey Enhancements:

Support onboarding and touchpoint improvements—from welcome kits to digital assets.

✅ Sales Enablement:

Create and deliver effective messaging, training materials, and sales tools.

✅ Event Collaboration:

Work with Events & Education to support pre, during, and post-event activities.

✅ Creative Collaboration:

Partner effectively with our design and challenger brand teams to bring campaigns to life.

ASSUMPTION: This role requires strong organizational skills, the ability to juggle multiple projects, and a self-starter attitude. The ideal candidate will be personally driven and eager to grow professionally.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum 3 years of relevant experience in marketing, communications, or a related field.

Required Skills:

• Proven experience in social media management
• Campaign management experience
• CRM platform experience
• Strong digital fluency
• Attention to detail and eye for quality content/design
• Basic to good level photography/videography skills (iPhone or camera)
• Confident presentation and communication skills
• Strong organizational skills

Preferred Skills:

• Experience or familiarity with the dental/medical industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the dental/medical industry or additional language skills may be given preference.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Competitive benefits package
• Pension scheme
• Health insurance
• Life insurance
• Employee assistance program
• Generous holiday allowance
• Flexible working hours
• On-site parking
• Subsidized gym membership
• Employee discounts

Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for occasional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on dental solutions

Company Size: Medium-sized (5,001-10,000 employees)

Founded: 1954, in Basel, Switzerland

Company Description:

• Global leader in dental solutions, with a strong focus on innovation and impact
• Offers a collaborative and forward-thinking culture
• Drives growth and success through autonomy and purpose
• Contributes to projects that truly make a difference for clinicians and patients

Company Specialties:

• Medical device and dental implant manufacturing
• Esthetic dentistry and tooth restoration
• Biomaterials and prosthetics
• Orthodontics and preventive dentistry
• Digital dentistry

Company Website: www.straumann-group.com

ASSUMPTION: Straumann offers a unique opportunity to work in a global, innovative, and impactful organization within the dental industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Sales, Education & Events, and Design.

Work Arrangement: On-site, full-time, with occasional travel for events and customer visits

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to collaborate with and learn from experienced professionals across various teams
• Chance to contribute to high-impact projects and make a real difference in the dental industry

ASSUMPTION: This role offers a clear path for career progression and the chance to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): London, United Kingdom

Geographic Context:

• London, the capital of the United Kingdom, offers a vibrant and multicultural work environment
• The city is known for its rich history, diverse neighborhoods, and numerous cultural attractions
• London is also a major global hub for finance, technology, and healthcare, providing ample networking opportunities

Work Schedule: Monday to Friday, with flexibility for occasional travel

ASSUMPTION: Working in London offers a unique blend of history, culture, and professional opportunities, making it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and creativity
• Digital fluency and CRM platform experience
• Communication and presentation skills
• Attention to detail and quality content/design

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your social media management, campaign rollout, and lead management experiences
• Research Straumann's company culture and values to demonstrate your fit
• Practice your presentation and communication skills for the interview

ATS Keywords: Social Media Management, Campaign Rollout, Lead Management, CRM Platform, Digital Fluency, Attention to Detail, Creative Collaboration, Marketing & Enablement, Dental Industry

ASSUMPTION: The interview process will focus on assessing your cultural fit, problem-solving skills, and digital fluency, with a strong emphasis on your relevant marketing and communications experience.

🛠 Tools & Technologies

• CRM platform (e.g., Salesforce, HubSpot, or Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Campaign management tools (e.g., Marketo, Pardot, or HubSpot)
• Website and landing page management tools (e.g., Adobe Experience Manager, WordPress, or Wix)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, or Canva)

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for this role, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Straumann encourages creativity and continuous improvement
• Collaboration: The company fosters a culture of teamwork and open communication
• Excellence: Straumann strives for the highest standards in all aspects of its work
• Integrity: The company values honesty, transparency, and ethical behavior
• Sustainability: Straumann is committed to responsible business practices and environmental stewardship

Work Style:

• Dynamic and fast-paced, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and resilient, with a willingness to learn and grow in a changing environment
• Customer-focused, with a commitment to understanding and meeting the needs of clinicians and patients

Self-Assessment Questions:

• How do your personal values align with Straumann's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach collaboration and teamwork, particularly when working with diverse teams or stakeholders?
• Can you provide an example of a successful marketing or communications campaign you've managed, and what made it effective?

ASSUMPTION: Candidates who demonstrate a strong fit with Straumann's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing creative and analytical thinking in decision-making processes
• Adapting to changes in marketing strategies or campaign priorities
• Occasional travel for events and customer visits, which may disrupt personal schedules
• Working with a diverse range of stakeholders, each with their own priorities and expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, a self-starter attitude, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing or communications positions in its focus on dental solutions and the unique challenges of the dental industry
• Compared to other marketing roles, this position places a greater emphasis on sales enablement and customer journey enhancements
• Career paths in this role may lead to specialized positions within the dental industry or broader marketing and communications roles within healthcare

ASSUMPTION: This role offers a unique blend of marketing and communications experience, with a focus on the dental industry and its specific challenges and opportunities.

📝 Sample Projects

• Managing a social media campaign to increase engagement and grow the audience for a dental implant brand
• Collaborating with industry publishers to create and submit compelling content for a dental journal or magazine
• Developing and delivering sales enablement materials to support the launch of a new dental product or treatment

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the unique challenges faced by the Marketing & Enablement Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Straumann support the professional development and growth of its marketing team members?
• Can you provide examples of successful marketing campaigns or initiatives led by the company?
• How does Straumann approach collaboration and knowledge-sharing between its marketing, sales, and education teams?
• What are the most significant challenges facing the dental industry, and how does Straumann address them through its marketing efforts?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Straumann careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your social media management, campaign rollout, and lead management experiences
• Research Straumann's company culture and values to demonstrate your fit
• Practice your presentation and communication skills for the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.