Marketing Enablement Specialist

📌 Core Information

🔹 Job Title: Marketing Enablement Specialist

🔹 Company: PTC

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Empowering marketing teams to drive continuous learning and consistent outcomes
• Leveraging AI-driven solutions to optimize processes and improve efficiency
• Collaborating with cross-functional teams to implement best practices and enhance adoption
• Measuring and analyzing performance to drive continuous improvement

ASSUMPTION: This role requires a strong background in marketing technology and a genuine interest in AI to succeed.

📋 Key Responsibilities

✅ Develop comprehensive training materials and lead engaging training sessions to ensure successful adoption of marketing technologies

✅ Research, explore, and promote AI-powered tools and automation to drive innovative solutions and greater efficiency

✅ Provide expert guidance on marketing technology adoption, driving operational efficiency, and improved outcomes across marketing teams and the greater PTC commercial ecosystem

✅ Identify opportunities, evaluate solutions, and implement process enhancements aligned with the marketing operations strategy

✅ Measure and analyze adoption KPIs, identify areas needing support, and proactively deliver tailored onboarding, training, documentation, and deep-dive sessions to drive continuous improvement

✅ Regularly assess performance, delivering actionable insights and recommendations to enhance outcomes

ASSUMPTION: This role requires strong communication, collaboration, and interpersonal skills to effectively work with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, technology, business, or a related field

Experience: 3+ years of experience or demonstrated expertise in marketing technology, marketing operations, demand generation, or automation (B2B preferred)

Required Skills:

• Hands-on experience with at least two MarTech tools (e.g., 6sense, Oracle Eloqua, Salesforce, Salesloft, Knak, Smartling, Seismic, Sitecore, or Smartsheet)
• Excellent communication, collaboration, and interpersonal abilities
• Highly curious mindset, proactive approach, and adaptability in evolving technology environments

Preferred Skills:

• Certifications or formal training in MarTech platforms
• Familiarity with global marketing processes

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Enablement Specialist with 2-5 years of experience in the Boston area, the estimated salary range is $75,000 - $100,000 per year. This estimate may vary based on the candidate's specific skills and experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. The benefits listed are common for companies of PTC's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: PTC operates in the software development industry, focusing on product development solutions, PLM, CAD, IoT, and digital transformation.

Company Size: PTC is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: PTC was founded in 1985 and has since grown into a global leader in its industry.

Company Description:

• PTC helps companies to differentiate their products and services, improve operational excellence, and increase workforce productivity through innovative software solutions.
• The company offers a range of products and services, including CAD, PLM, IoT, and AR/VR solutions, to help businesses transform the physical world.
• PTC is committed to handling personal information responsibly and in accordance with all applicable privacy and data protection laws.

Company Specialties:

• Product Development Solutions
• PLM - Product Lifecycle Management
• CAD- Computer Aided Design
• Internet of Things
• Application Lifecycle Management
• Service Lifecycle Management
• Supply Chain Management
• Augmented Reality
• Virtual Reality
• Digital Transformation
• IIoT
• Digital Twin
• Additive Manufacturing
• Industrial Internet of Things

Company Website: ptc.com

ASSUMPTION: PTC's commitment to privacy and data protection ensures that applicants' personal information will be handled responsibly throughout the application process.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing technology or related fields.

Reporting Structure: The Marketing Enablement Specialist will likely report to the Marketing Operations or Enablement Manager and work closely with various marketing teams and stakeholders.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The office is located in Boston, Massachusetts.

Growth Opportunities:

• PTC's large size and diverse product offerings provide ample opportunities for career growth and development.
• This role offers the chance to work with cutting-edge AI-driven solutions and collaborate with cross-functional teams.
• Proven success in this role may lead to opportunities in management or specialized positions within the marketing technology field.

ASSUMPTION: While not explicitly stated, PTC likely offers various training and development opportunities to support employee growth and success.

🌍 Location & Work Environment

Office Type: PTC's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 121 Seaport Blvd, Boston, Massachusetts 02210, US

Geographic Context:

• Boston is a vibrant, multicultural city with a rich history and a thriving tech industry.
• The office is located in the Seaport District, a bustling neighborhood with numerous restaurants, shops, and recreational activities.
• Boston offers a variety of housing options, from urban apartments to suburban homes, catering to different preferences and budgets.

Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work. The core hours are 9:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: PTC's work environment is designed to be inclusive and supportive, fostering collaboration and open communication among team members.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the marketing operations or enablement manager

Key Assessment Areas:

• Technical skills and experience with marketing technology tools
• Communication and collaboration abilities
• Problem-solving and analytical skills
• Adaptability and curiosity in learning new technologies

Application Tips:

• Tailor your resume to highlight relevant marketing technology experience and skills
• Prepare examples of how you've successfully implemented AI-driven solutions or optimized marketing processes in previous roles
• Demonstrate your enthusiasm for learning and embracing new technologies in your cover letter

ATS Keywords: Marketing Technology, Marketing Operations, Demand Generation, Automation, AI, Collaboration, Communication, Process Innovation, Performance Tracking, Continuous Improvement, Curiosity, Adaptability, Training, Documentation, User Guides, Instructional Videos

ASSUMPTION: PTC's application process may vary depending on the specific role and the candidate's qualifications. However, the company is committed to providing a fair and inclusive hiring experience for all applicants.

🛠️ Tools & Technologies

• 6sense
• Oracle Eloqua
• Salesforce
• Salesloft
• Knak
• Smartling
• Seismic
• Sitecore
• Smartsheet

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the team's needs. However, proficiency in at least two MarTech tools is required for this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• PTC values a collaborative and inclusive work environment
• The company encourages open communication and active participation in decision-making processes
• PTC fosters a culture of continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment where innovation is valued?
• Are you comfortable working with diverse teams and stakeholders to drive continuous improvement?
• Do you have a strong curiosity and a proactive approach to learning new technologies?

ASSUMPTION: PTC's company culture is designed to be inclusive and supportive, fostering collaboration and open communication among team members.

⚠️ Potential Challenges

• Keeping up with the latest AI-driven solutions and trends in marketing technology
• Balancing multiple priorities and projects simultaneously
• Effectively communicating complex technical concepts to non-technical stakeholders
• Managing expectations and driving adoption across diverse marketing teams

ASSUMPTION: While these challenges may arise, PTC's collaborative work environment and commitment to employee growth provide opportunities to overcome obstacles and succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing enablement roles, this position places a greater emphasis on AI-driven solutions and process innovation
• PTC's large size and diverse product offerings provide more opportunities for career growth and development compared to smaller organizations
• This role may offer more opportunities for collaboration and cross-functional work compared to specialized marketing technology positions

ASSUMPTION: While each role is unique, understanding the similarities and differences between related positions can help applicants determine if this role is the right fit for their career goals and preferences.

📝 Sample Projects

• Developing a comprehensive training program for a new marketing automation platform
• Implementing AI-driven solutions to optimize marketing processes and improve efficiency
• Collaborating with cross-functional teams to enhance adoption and drive consistent outcomes across marketing teams

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be encountered in this role. The specific projects and tasks may vary depending on the candidate's skills and the team's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does PTC support the professional development and growth of its marketing enablement team members?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does PTC approach collaboration and communication between marketing teams and other departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.ptc.com/careers/job/137468055636-marketing-enablement-specialist-boston-ma-usa
• Tailor your resume to highlight relevant marketing technology experience and skills
• Prepare examples of how you've successfully implemented AI-driven solutions or optimized marketing processes in previous roles
• Demonstrate your enthusiasm for learning and embracing new technologies in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.