Marketing Enabler

📌 Core Information

🔹 Job Title: Marketing Enabler

🔹 Company: Roche

🔹 Location: Budapest, Budapest, Hungary

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Disease Area Squads in driving impactful marketing strategies
• Collaborating with local and international teams to enhance patient outcomes
• Designing and executing customer-focused commercial initiatives
• Conducting market research and data analysis to gather insights from stakeholders
• Leveraging digital transformation to enhance patient and stakeholder engagement

ASSUMPTION: This role requires a strong understanding of patient journeys, market dynamics, and digital marketing strategies to succeed.

📋 Key Responsibilities

✅ Develop and implement disease area and product marketing strategies in alignment with Roche’s vision

✅ Design and execute customer-focused commercial initiatives, ensuring compliance with ethical and legal standards

✅ Support omnichannel engagement strategies, optimizing digital and traditional channels for impactful outreach

✅ Conduct market research and data analysis, gathering insights from patients, healthcare professionals, and key stakeholders

✅ Collaborate with cross-functional and international teams, sharing knowledge and best practices

✅ Drive digital transformation by leveraging innovative tools and platforms to enhance patient and stakeholder engagement

✅ Contribute to cross-functional collaboration and drive impactful strategies as an active member of the local and global marketing community

ASSUMPTION: Successful candidates will have experience in marketing, commercialization, or patient engagement within the healthcare or pharmaceutical industry.

🎯 Required Qualifications

Education: University degree in life sciences, business, marketing, or a related field; an advanced degree (MBA, MSc) is a plus

Experience: 2-5 years of experience in marketing, commercialization, or patient engagement within the healthcare or pharmaceutical industry

Required Skills:

• Strong understanding of patient journeys, therapeutic areas, and market dynamics
• Skilled in data analysis, digital tools, and omnichannel marketing strategies
• Proven ability to work cross-functionally and lead discussions with diverse stakeholders
• Agile mindset with a strategic and entrepreneurial approach to problem-solving

Preferred Skills:

• Fluency in local language and proficiency in English

ASSUMPTION: Candidates with a strong academic background and relevant work experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €45,000 and €65,000 per year, based on industry standards for a Marketing Enabler with 2-5 years of experience in the Biotechnology Research industry in Budapest, Hungary.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Collaborative and inclusive work environment

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Roche operates in the Biotechnology Research industry, focusing on advancing science to improve people’s lives through innovative pharmaceuticals and diagnostics.

Company Size: Roche is a large organization with over 100,000 employees globally, providing ample opportunities for collaboration and growth.

Founded: Roche was founded in 1896 and has since become a global leader in personalised healthcare.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
• The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare.
• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• great place to work

Company Website: http://www.roche.com/

ASSUMPTION: Roche’s focus on innovation, collaboration, and improving people’s lives creates an engaging and fulfilling work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to grow their marketing and commercialization skills within the healthcare or pharmaceutical industry.

Reporting Structure: The Marketing Enabler will report to the Disease Area Squad Lead and collaborate with local and international teams across various functions.

Work Arrangement: This is an on-site position based in Budapest, Hungary, with some flexibility for occasional remote work.

Growth Opportunities:

• Exposure to international teams and projects
• Potential to work on high-impact marketing campaigns and initiatives
• Opportunities for professional development and career advancement within Roche

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within this role and the broader organization.

🌍 Location & Work Environment

Office Type: Roche’s Budapest office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Budapest, Hungary

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of over 1.7 million people.
• The city is known for its rich history, vibrant culture, and beautiful architecture.
• Budapest offers a high quality of life, with affordable living costs and excellent public transportation.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for occasional remote work.

ASSUMPTION: Budapest provides a dynamic and engaging work environment, with a mix of historical and modern attractions, and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Disease Area Squad Lead

Key Assessment Areas:

• Marketing and commercialization skills
• Data analysis and digital marketing expertise
• Cross-functional collaboration and stakeholder management
• Alignment with Roche’s values and company culture

Application Tips:

• Highlight relevant marketing and commercialization experience in your resume
• Demonstrate your understanding of patient journeys and market dynamics in your cover letter
• Prepare examples of successful marketing campaigns or initiatives you have led
• Showcase your ability to work cross-functionally and collaborate with diverse teams

ATS Keywords: Marketing, Commercialization, Patient Engagement, Data Analysis, Digital Marketing, Cross-Functional Collaboration, Stakeholder Management, Roche, Biotechnology Research

ASSUMPTION: Roche’s application process is designed to assess candidates’ skills and cultural fit, with a focus on marketing and commercialization expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Successful candidates will be comfortable using a range of marketing, data analysis, and project management tools to drive impactful strategies.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Innovation
• Quality
• Collaboration
• Integrity
• Courage

Work Style:

• Collaborative and inclusive
• Agile and adaptable
• Data-driven and strategic
• Committed to improving people’s lives

Self-Assessment Questions:

• Do you share Roche’s commitment to patient focus and improving people’s lives?
• Are you comfortable working in a collaborative, agile environment?
• Do you have a strategic mindset and a strong data analysis background?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Roche’s values and a work style that complements the company’s collaborative and data-driven culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and evolving healthcare and pharmaceutical industry
• Balancing the need for data-driven decision-making with the need for swift action
• Adapting to a large, global organization with a diverse range of teams and cultures

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Marketing Manager (Healthcare/Pharmaceuticals)
• More focused on day-to-day marketing execution and team management
• Less emphasis on cross-functional collaboration and stakeholder management
• Product Manager (Healthcare/Pharmaceuticals)
• More focused on product development and lifecycle management
• Less emphasis on marketing and commercialization strategies
• Brand Manager (Healthcare/Pharmaceuticals)
• More focused on brand strategy and positioning
• Less emphasis on cross-functional collaboration and stakeholder management

ASSUMPTION: The Marketing Enabler role is distinct from similar roles in its focus on driving impactful marketing strategies, collaborating with cross-functional teams, and managing diverse stakeholders.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase patient awareness of a newly launched therapeutic area
• Conducting market research and data analysis to inform product positioning and pricing strategy
• Collaborating with cross-functional teams to launch a new product, including marketing materials, sales training, and customer engagement initiatives

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Enabler role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing strategies and campaigns for the therapeutic areas I’ll be working on?
• How does the Disease Area Squad collaborate with other functions, such as sales, medical affairs, and market access?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Roche support work-life balance for its employees?
• Can you provide an example of a successful marketing campaign or initiative led by a previous Marketing Enabler, and what made it successful?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, and demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and commercialization experience and skills
• Write a cover letter demonstrating your understanding of patient journeys, market dynamics, and Roche’s values
• Prepare examples of successful marketing campaigns or initiatives you have led, focusing on cross-functional collaboration and stakeholder management
• Follow up with the hiring manager two weeks after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.