📌 Core Information
🔹 Job Title: Marketing Engagement Assistant
🔹 Company: Texas Tech Federal Credit Union
🔹 Location: Lubbock, Texas
🔹 Job Type: Full-Time/Part-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of marketing campaigns across various platforms
- Representing Texas Tech Credit Union at community events, campus activities, and promotional opportunities
- Collaborating with the marketing team to brainstorm and implement creative marketing strategies targeted toward students
- Capturing content (photos/videos) during events to be used across marketing channels
ASSUMPTION: This role is ideal for an upper-level student currently enrolled at Texas Tech University who is eager to gain real-world experience in marketing and bring energy, ideas, and authenticity to the Texas Tech Credit Union.
📋 Key Responsibilities
✅ Assist in the development and execution of marketing campaigns, including email, digital, print, and social media
✅ Represent Texas Tech Credit Union at community events, campus activities, and promotional opportunities
✅ Assist with setup, breakdown, and coordination at events
✅ Distribute marketing materials, promotional items, and giveaways engaging authentically with attendees
✅ Collaborate with the marketing team to brainstorm and implement creative marketing strategies targeted toward students
✅ Share brand messaging and personal experience as a member through social media (within brand guidelines)
✅ Capture content (photos/videos) during events to be used across marketing channels
✅ Conduct market research on competitor analysis to support campaign development
ASSUMPTION: This role requires a high level of energy, professionalism, and adaptability to thrive in a dynamic environment with varying tasks and responsibilities.
🎯 Required Qualifications
Education: Upper-level student currently enrolled at least part-time at Texas Tech University, preferred
Experience: No formal experience required, but relevant coursework or extracurricular activities are a plus
Required Skills:
- Strong verbal and written communication skills
- Attention to detail and commitment to producing high-quality work
- Energetic, outgoing, and professional demeanor
- Familiarity with social media and paid media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Familiarity with content creation (multi-media design and copy writing)
- Must be available for occasional nights or weekends depending on events
Preferred Skills:
- Previous marketing or event planning experience
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will possess a strong work ethic, be self-motivated, and have a genuine interest in marketing and finance.
💰 Compensation & Benefits
Salary Range: $12 - $15 per hour (based on industry standards for entry-level marketing positions in Lubbock, Texas)
Benefits:
- Paid training and development opportunities
- Potential for career growth within the organization
- Opportunity to work for a values-driven non-profit organization
Working Hours: Full-time or part-time positions available, with a flexible schedule that may include occasional nights or weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits information is based on typical entry-level positions within the organization.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 1959
Company Description:
- Texas Tech Credit Union is an innovative financial institution committed to meeting the needs and creating value for its members and community
- The organization offers a range of financial services, including consumer deposit accounts, auto loans, mortgage loans, and personal loans
- Texas Tech Credit Union is guided by its values of Trust, Respect, Excellence, Kindness, and Stewardship, fostering a culture of service and caring for both members and employees
Company Specialties:
- Consumer Deposit Accounts
- Auto Loans
- Mortgage Loans
- Personal Loans
Company Website: texastechfcu.org
ASSUMPTION: Texas Tech Credit Union is a non-profit organization focused on providing exceptional financial services and fostering a positive work environment that aligns with its values.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with a flexible schedule that may include occasional nights or weekends
Growth Opportunities:
- Gain valuable experience in marketing and event planning
- Develop skills in campaign development, event coordination, and content creation
- Potential for career growth within the organization, such as full-time marketing positions or other roles within the credit union
ASSUMPTION: This role offers an excellent opportunity for students to gain practical experience in marketing while working for a values-driven organization that prioritizes member and employee well-being.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations in Lubbock, Texas
Office Location(s): 1802 Texas Tech Parkway, Lubbock, TX 79409; 4005 98th Street, Lubbock, TX 79423; 3601 4th Street, #1A98, Lubbock, TX 79430; 10210 Quaker Ave, Lubbock, Texas 79424
Geographic Context:
- Lubbock is a mid-sized city in West Texas with a population of approximately 250,000 people
- The city is home to Texas Tech University, which has a significant impact on the local economy and culture
- Lubbock offers a relatively low cost of living compared to other major metropolitan areas in Texas
Work Schedule: Full-time or part-time positions available, with a flexible schedule that may include occasional nights or weekends
ASSUMPTION: Lubbock provides a supportive and engaging work environment for students and young professionals, with a strong sense of community and a vibrant cultural scene centered around Texas Tech University.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Human Resources department
- In-person or virtual interview with the Marketing Manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and professional demeanor
- Creativity and problem-solving abilities
- Adaptability and willingness to learn
- Alignment with Texas Tech Credit Union's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and event planning in your application materials
- Prepare examples of your content creation work, such as social media posts or multimedia projects, to showcase during the interview
- Research Texas Tech Credit Union's values and mission to show your alignment with the organization's culture
ATS Keywords: Marketing, Engagement, Assistant, Campaign, Event, Social Media, Content Creation, Student, Texas Tech University
ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, creativity, and alignment with the organization's values, with a focus on finding the best fit for both the candidate and the Texas Tech Credit Union team.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Content creation tools (e.g., Canva, Adobe Creative Suite, or other design software)
- Event planning and management tools (e.g., Eventbrite, Slack, or other collaboration platforms)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided for the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Respect
- Excellence
- Kindness
- Stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on member satisfaction
Self-Assessment Questions:
- Do you possess strong communication skills and a professional demeanor?
- Are you comfortable working in a dynamic environment with varying tasks and responsibilities?
- Do you share Texas Tech Credit Union's commitment to meeting the needs of its members and creating value for the community?
ASSUMPTION: Texas Tech Credit Union values a diverse and inclusive work environment that fosters collaboration, adaptability, and a strong commitment to member satisfaction.
⚠️ Potential Challenges
- Balancing academic responsibilities with work commitments, especially during peak event seasons
- Adapting to a fast-paced and dynamic work environment with varying tasks and responsibilities
- Occasional evenings or weekends spent working events
- Potential exposure to large crowds and public speaking engagements
ASSUMPTION: These challenges can be mitigated by effective time management, open communication with the marketing team, and a strong commitment to personal and professional growth.
📈 Similar Roles Comparison
- This role is unique in its focus on student engagement and campus marketing for a financial institution
- Similar roles in other industries may include event coordinator, marketing assistant, or brand ambassador positions
- Career progression in this role could lead to full-time marketing positions or other opportunities within the credit union
ASSUMPTION: While this role shares similarities with other marketing and event planning positions, its focus on student engagement and campus marketing sets it apart within the financial services industry.
📝 Sample Projects
- Planning and executing a campus-wide marketing campaign to promote Texas Tech Credit Union's student-focused products and services
- Collaborating with the marketing team to create engaging social media content that resonates with Texas Tech University students
- Assisting with the coordination and execution of a large-scale community event, such as a festival or fair
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Engagement Assistant within Texas Tech Credit Union's marketing department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Texas Tech Credit Union?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does Texas Tech Credit Union support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps for growth within the organization?
ASSUMPTION: These questions are designed to provide insight into the role's expectations, the organization's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=201989&clientkey=b6af0fe468d23486778d0f0e14c34319
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content creation work, such as social media posts or multimedia projects, to showcase during the interview
- Research Texas Tech Credit Union's values and mission to show your alignment with the organization's culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
