Marketing Engagement Lead

📌 Core Information

🔹 Job Title: Marketing Engagement Lead

🔹 Company: Capgemini

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the primary point of contact for clients, managing expectations, and overall satisfaction.
• Leading cross-functional teams to deliver marketing projects on time, within scope, and aligned with client goals.
• Translating client business objectives into actionable strategies and delivery roadmaps.
• Overseeing project governance, risk management, and financial tracking to ensure successful execution.
• Facilitating workshops, executive briefings, and stakeholder alignment sessions to drive engagement and clarity.

ASSUMPTION: This role requires a high level of client interaction and project management, with a focus on delivering marketing initiatives that meet or exceed client expectations.

📋 Key Responsibilities

✅ Serve as the primary point of contact for clients, managing expectations, communications, and overall satisfaction.

✅ Lead cross-functional teams to deliver marketing projects on time, within scope, and aligned with client goals.

✅ Translate client business objectives into actionable strategies and delivery roadmaps.

✅ Oversee project governance, risk management, and financial tracking to ensure successful execution.

✅ Facilitate workshops, executive briefings, and stakeholder alignment sessions to drive engagement and clarity.

ASSUMPTION: The role involves a mix of strategic planning, project management, and client relationship management, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: Proven track record of managing large-scale marketing programs and client engagements (5-10 years).

Required Skills:

• Excellent communication, leadership, and stakeholder management skills.
• Ability to manage multiple workstreams and lead cross-functional teams in a dynamic environment.
• Strong understanding of martech platforms and digital marketing ecosystems.
• Background in marketing strategy, customer experience, or data-driven marketing.

Preferred Skills:

• Experience with specific martech platforms (e.g., Adobe, Marketo, Salesforce).
• Fluency in additional languages.

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on client management and project delivery. Experience with martech platforms is essential.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Engagement Lead with 5-10 years of experience in the New York area).

Benefits:

• Flexible work arrangements.
• Healthcare including dental, vision, mental health, and well-being programs.
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan.
• Paid time off and paid holidays.
• Paid parental leave.
• Family building benefits like adoption assistance, surrogacy, and cryopreservation.
• Social well-being benefits like subsidized back-up child/elder care and tutoring.
• Mentoring, coaching, and learning programs.
• Employee Resource Groups.
• Disaster Relief.

Working Hours: Full-time, typically 40 hours per week, with flexibility based on project needs and client demands.

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are comprehensive and reflect Capgemini's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world.

Company Size: Capgemini has over 315,000 employees worldwide, making it a large enterprise with a global presence.

Founded: Capgemini was founded in 1967 and has since grown into a leading provider of consulting, technology, and outsourcing services.

Company Description:

• Capgemini is a responsible and diverse group of professionals dedicated to helping clients unlock the value of technology to address their entire breadth of business needs.
• The company delivers end-to-end services and solutions leveraging its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• Capgemini is committed to creating tangible impact for enterprises and society, driving sustainable and inclusive growth.

Company Specialties:

• Outsourcing
• Process Consulting
• Package Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's large size and global presence offer applicants the opportunity to work on diverse projects and grow their careers within the organization.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialist roles.

Reporting Structure: The Marketing Engagement Lead reports directly to the Client Engagement Manager or a similar role within the organization.

Work Arrangement: The role is on-site, with flexibility for remote work depending on project needs and client demands.

Growth Opportunities:

• Progression into senior management roles, such as Client Engagement Manager or Marketing Director.
• Specialization in specific areas of marketing, such as digital marketing or data-driven marketing.
• Opportunities to work on diverse projects and gain experience in different industries.

ASSUMPTION: The role offers a clear career path for growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Capgemini's New York office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 400 Broadacres Dr, Bloomfield, NJ 07003, US

Geographic Context:

• New York is a major global hub for business, finance, and technology, offering a dynamic and diverse work environment.
• The office is located in Bloomfield, New Jersey, with easy access to New York City and other major transportation networks.
• The area offers a mix of urban and suburban living options, with a range of cultural, recreational, and entertainment amenities.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs and client demands.

ASSUMPTION: The office environment and location offer a stimulating and supportive work environment, with easy access to the vibrant New York City area.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Capgemini careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews with hiring managers and team members.
• Final round interviews, which may include case studies or presentations.

Key Assessment Areas:

• Client management and communication skills.
• Project management and leadership abilities.
• Understanding of martech platforms and digital marketing ecosystems.
• Problem-solving and strategic thinking.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Capgemini's business and the role's requirements in your application materials.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research Capgemini's company culture and values to ensure a strong fit.

ATS Keywords: Marketing Engagement, Client Relationship Management, Project Management, Martech Platforms, Digital Marketing, Leadership, Stakeholder Management, Cross-Functional Collaboration, Marketing Strategy, Customer Experience, Data-Driven Marketing

ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit, with a focus on client management, project delivery, and marketing expertise.

🛠️ Tools & Technologies

• Martech platforms (e.g., Adobe, Marketo, Salesforce)
• Project management tools (e.g., Asana, Jira, Microsoft Project)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The role requires proficiency in martech platforms and project management tools, with a focus on delivering marketing initiatives that meet or exceed client expectations.

👔 Cultural Fit Considerations

Company Values:

• Client Value Creation
• Collaboration
• Expertise
• Integrity
• Responsibility
• Humility

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on delivering results and driving client satisfaction

Self-Assessment Questions:

• Do I have strong client management and communication skills?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I have a proven track record of delivering marketing projects that meet or exceed client expectations?

ASSUMPTION: Capgemini values a diverse and inclusive work environment, with a focus on collaboration, expertise, and client value creation.

⚠️ Potential Challenges

• Managing client expectations and ensuring project delivery aligns with client goals.
• Balancing multiple workstreams and prioritizing tasks in a dynamic environment.
• Keeping up with the latest trends and developments in martech platforms and digital marketing ecosystems.
• Navigating a large and complex organization, with a focus on building effective relationships and driving results.

ASSUMPTION: The role presents unique challenges and opportunities for growth, with a focus on delivering marketing initiatives that meet or exceed client expectations in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to related roles, such as Marketing Manager or Marketing Consultant, this role places a greater emphasis on client relationship management and project delivery.
• In the marketing industry, this role is typically found in agencies or consulting firms, with a focus on delivering marketing initiatives for clients.
• Career progression in this role may lead to senior management or specialist roles within the marketing function or broader organization.

ASSUMPTION: This role offers a unique blend of client management, project delivery, and marketing expertise, with opportunities for growth and development within the organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a Fortune 500 client, including digital marketing campaigns, event management, and content marketing initiatives.
• Managing a team of marketing specialists to deliver a large-scale brand relaunch campaign for a global technology company, including market research, creative development, and campaign execution.
• Leading a cross-functional team to develop and implement a customer data management strategy for a major retail client, including data integration, segmentation, and personalization initiatives.

ASSUMPTION: The role involves a wide range of marketing projects, with a focus on delivering client value and driving results in a dynamic and fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the marketing initiatives they require?
• How does Capgemini support the growth and development of its marketing professionals?
• What is the typical team structure for marketing projects, and how does this role fit within that structure?
• How does Capgemini measure the success of its marketing initiatives, and how is this role held accountable for driving results?
• What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the organization?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving client value and results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini careers portal.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research Capgemini's company culture and values to ensure a strong fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.