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Marketing et innovation produit stage de 6 mois H/F

AZGROUPPROD
Full-time
On-site
France
🌐 Digital Marketing
πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing et innovation produit stage de 6 mois H/F
πŸ”Ή Company: AZGROUPPROD
πŸ”Ή Location: Saint-Ouen (Paris), France
πŸ”Ή Job Type: Internship
πŸ”Ή Category: Marketing
πŸ”Ή Date Posted: July 15, 2025
πŸ”Ή Experience Level: Entry-level (0-2 years)
πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

- Supporting marketing intelligence activities to understand customer pain points and improvement areas via dedicated studies.
- Contributing to sales enablement together with local product managers.
- Supporting digital Roadside assistance and Customer satisfaction action plan decided at the global level.
- Coordinating feedback needed by the Line of Business.

ASSUMPTION: This role requires a strong understanding of market research methods and a proactive approach to gathering and analyzing customer data. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

πŸ“‹ Key Responsibilities

πŸ”Ή Marketing Intelligence: Gather and analyze customer data to identify pain points and improvement areas. This may involve conducting surveys, focus groups, or other research methods.

πŸ”Ή Sales Enablement: Work closely with local product managers to create compelling value propositions and support tender processes. This may include developing presentation materials and gathering all necessary information.

πŸ”Ή Product Implementation: Contribute to the design and implementation of global product development. This may involve coordinating local regional needs and supporting local implementation of new/enhanced products.

πŸ”Ή Feedback Coordination: Gather and coordinate feedback from local markets to inform global product development and strategy. This may involve creating reports and benchmarks to support decision-making.

ASSUMPTION: The successful candidate will have strong analytical skills and be comfortable working with data. They will also be able to manage multiple projects and prioritize tasks effectively.

🎯 Required Qualifications

Education:
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.

Experience:
- Solid experience in Business, Marketing, or Economics (including Roadside Assistance experience is a plus).
- Experience in project management (including Roadside Assistance experience is a plus).

Required Skills:
- Strong analytical skills and ability to draw insights from data.
- Excellent communication and relationship-building skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
- Fluency in French and English.

Preferred Skills:
- Experience with CRM systems and marketing automation tools.
- Knowledge of the insurance industry and Roadside Assistance products.

ASSUMPTION: While not required, experience in the insurance industry or with Roadside Assistance products would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €24,000 - €28,000 per year (gross, based on industry standards for entry-level marketing roles in Paris).

Benefits:
- Personal and professional development opportunities.
- Flexible work arrangements and remote work options.
- Health and wellness benefits, including private health insurance.
- Retirement savings plan.
- Employee discounts and perks.

Working Hours: Full-time (39 hours per week) with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Paris. Actual compensation may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance and Assistance
Company Size: Medium (1,001-5,000 employees)
Founded: 2010
Headquarters: UnterfΓΆhring, Germany
Description: Allianz Technology is Allianz's global IT service provider, delivering IT solutions that drive the group's digitalization. With over 11,000 employees in more than 20 countries, Allianz Technology runs, optimizes, transforms, and innovates the infrastructure, applications, and services together with Allianz companies to co-create the best customer experience.
Specialties: DevOps, IT Transformation, Applications, and ABS

πŸ“Š Role Analysis

Career Level: Entry-level to Junior
Reporting Structure: The trainee will report directly to the Head of Roadside Assistance Product Manager and Innovation region for Europe and Latin America.
Work Arrangement: On-site with flexible remote work options available.
Growth Opportunities: This role offers opportunities to gain experience in marketing intelligence, sales enablement, and product implementation. It also provides exposure to global product development and strategy, offering potential growth into a full-time marketing or product management role.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities.
Office Location: Saint-Ouen (Paris), France
Geographic Context: Saint-Ouen is a vibrant, multicultural neighborhood in the northern suburbs of Paris. It is well-connected by public transportation, with easy access to the city center and other major attractions.
Work Schedule: The work schedule is Monday to Friday, with flexible hours and remote work options available.

ASSUMPTION: The successful candidate will be comfortable working in a dynamic, multicultural environment and be able to adapt to the fast-paced nature of the insurance industry.

πŸ’Ό Interview & Application Insights

Typical Process:
1. Online application submission.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and/or team members.
4. Final interview with the Head of Roadside Assistance Product Manager and Innovation region for Europe and Latin America.

Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and interpersonal skills.
- Cultural fit and adaptability.
- Knowledge of marketing principles and market research methods.

Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research the company and the Roadside Assistance product line to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Marketing, Intelligence, Sales Enablement, Product Implementation, Roadside Assistance, Customer Satisfaction, Global Product Development, Market Research, Data Analysis, CRM, Marketing Automation, Insurance Industry, French, English

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, analytical thinking, and cultural fit. The ideal candidate will be able to demonstrate their ability to work independently and collaborate effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Python)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)

πŸ‘” Cultural Fit Considerations

Company Values: Allianz Technology values innovation, collaboration, and customer focus. The ideal candidate will be proactive, adaptable, and committed to delivering exceptional customer experiences.

Work Style: The work style is fast-paced, collaborative, and data-driven. The ideal candidate will be comfortable working in a dynamic, multicultural environment and be able to adapt to changing priorities and deadlines.

Self-Assessment Questions:
1. How do you approach gathering and analyzing customer data to identify pain points and improvement areas?
2. Can you describe a time when you had to coordinate feedback from multiple sources to inform a strategic decision?
3. How do you prioritize tasks and manage your time effectively when working on multiple projects?
4. How do you handle working in a dynamic, multicultural environment with changing priorities and deadlines?
5. Can you provide an example of a time when you had to develop a compelling value proposition for a product or service?

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment. They will also be able to demonstrate their ability to work independently and collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

1. Language Barrier: While the role requires fluency in French and English, the successful candidate may face language barriers when communicating with local teams or customers.
2. Data Overload: The candidate may be overwhelmed by the volume of data and information they need to process and analyze.
3. Changing Priorities: The candidate may struggle to adapt to changing priorities and deadlines, especially in a fast-paced, dynamic environment.
4. Cultural Differences: Working in a multicultural environment may present challenges in communication and collaboration.

ASSUMPTION: The successful candidate will be proactive, adaptable, and comfortable working in a dynamic, multicultural environment. They will also be able to demonstrate their ability to work independently and collaborate effectively with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

1. Product Marketing Specialist: This role focuses more on developing and executing marketing campaigns and less on market research and data analysis.
2. Market Research Analyst: This role is more specialized in data analysis and less involved in product implementation and sales enablement.
3. Junior Product Manager: This role involves more strategic decision-making and less hands-on market research and data analysis.

ASSUMPTION: The ideal candidate will have a strong foundation in marketing principles, market research methods, and data analysis. They will also be able to demonstrate their ability to work independently and collaborate effectively with cross-functional teams.

πŸ“ Sample Projects

1. Conducting a customer satisfaction survey and analyzing the results to identify improvement areas.
2. Developing a value proposition for a new Roadside Assistance product and supporting its launch.
3. Coordinating feedback from local markets to inform global product development and strategy.

ASSUMPTION: The ideal candidate will have a strong understanding of market research methods and be comfortable working with data. They will also be able to manage multiple projects and prioritize tasks effectively.

❓ Key Questions to Ask During Interview

1. Can you describe the most challenging market research project you've worked on and how you approached it?
2. How do you prioritize tasks and manage your time effectively when working on multiple projects?
3. Can you provide an example of a time when you had to develop a compelling value proposition for a product or service?
4. How do you handle working in a dynamic, multicultural environment with changing priorities and deadlines?
5. Can you describe a time when you had to coordinate feedback from multiple sources to inform a strategic decision?

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment. They will also be able to demonstrate their ability to work independently and collaborate effectively with cross-functional teams.

πŸ“ Next Steps for Applicants

To apply for this position:

1. Submit your application through the [Application URL](https://internal-careers.allianz.com/job/Saint-Ouen-%28Paris%29-Marketing-et-innovation-produit-stage-de-6-mois-HF-93-93400/1225074201/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
4. Research the company and the Roadside Assistance product line to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager after your interview to express your interest in the role and address any concerns or questions.

⚠️ Disclaimer

This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.