Marketing Events Specialist

📌 Core Information

🔹 Job Title: Marketing Events Specialist

🔹 Company: Protolabs

🔹 Location: Maple Plain, MN

🔹 Job Type: Hybrid (On-site Tue & Wed)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and executing events ranging from internal to large-scale tradeshows
• Collaborating with cross-functional teams to ensure events align with company objectives
• Managing event logistics, themes, messaging, promotions, staffing, and more
• Measuring event success and ROI to drive future improvements

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to thrive in a fast-paced environment. Experience in event marketing or project management is crucial for success.

📋 Key Responsibilities

✅ Develop and execute annual event strategy, including third-party events, tradeshows, webinars, and industry events

✅ Collaborate with Demand Generation and Product Marketing teams to integrate events into the overall demand generation strategy

✅ Manage tradeshow logistics, including materials creation, vendor relations, travel accommodations, participant registration, agenda scheduling, staffing, on-site set-up, and more

✅ Coordinate with Sales and Sales Enablement teams to ensure sellers are prepared for events and follow-up

✅ Seek opportunities to showcase the Protolabs brand through speaking sessions and manage them

✅ Manage promotional merch programs, vendor relationships, inventory, fulfillment, budget, and reporting

✅ Stay up-to-date with industry trends and make recommendations for improving the overall Protolabs’ event experience

ASSUMPTION: This role involves frequent travel (up to 25%), so candidates should be comfortable with regular on-site presence and occasional overnight stays.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of successful event marketing or project management experience, ideally in corporate events and tradeshows

Required Skills:

• Exceptional interpersonal, communication, collaboration, and organization skills
• Ability to work independently and manage multiple tasks
• Experience with CRM, spreadsheets, database applications, and Microsoft Office (Excel, Word, PowerPoint, and databases)
• Basic understanding of event management and marketing demand funnel

Preferred Skills:

• Experience with event management software
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a valid driver's license and clean driving record may be required for on-site and travel responsibilities.

💰 Compensation & Benefits

Salary Range: $58,300 - $77,800 per year

Benefits:

• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• PTO + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program with a 15% discount

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual pay may vary based on multiple factors, including job function, work experience, specialized skills, training, education, and certifications.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• Protolabs is a leading digital manufacturing service provider, offering injection molding, CNC machining, 3D printing, and sheet metal fabrication services
• The company specializes in rapid prototyping and low-volume production, serving various industries worldwide
• Protolabs is known for its speed, quality, and on-demand manufacturing capabilities

Company Specialties:

• Injection molding
• 3D printing
• CNC machining
• Sheet metal fabrication
• Additive manufacturing
• On-demand manufacturing
• Stereolithography
• Direct metal laser sintering

Company Website: http://www.protolabs.com

ASSUMPTION: Protolabs' focus on speed and quality makes it an attractive choice for companies seeking rapid prototyping and on-demand manufacturing solutions.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid, with on-site presence required on Tuesdays and Wednesdays

Growth Opportunities:

• Protolabs offers a competitive total rewards package, including a 401k with company match and an Employee Stock Purchase Program
• The company's fast-paced environment provides opportunities for professional growth and development
• Protolabs' expanding global presence may offer international career opportunities

ASSUMPTION: This role offers growth potential within the marketing department and across the organization as Protolabs continues to expand its services and global footprint.

🌍 Location & Work Environment

Office Type: Hybrid (onsite Tue & Wed)

Office Location(s): Maple Plain, MN

Geographic Context:

• Maple Plain is a small city located in Hennepin County, Minnesota
• The area offers a mix of urban and rural living, with easy access to nearby Minneapolis and Saint Paul
• Maple Plain is known for its strong sense of community and outdoor recreation opportunities

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring regular on-site presence for collaboration and event planning.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Marketing Manager and a cross-functional team member
• Final interview with the Director of Marketing

Key Assessment Areas:

• Event planning and management skills
• Communication and collaboration abilities
• Problem-solving and adaptability
• Industry knowledge and trends

Application Tips:

• Highlight relevant event marketing or project management experience
• Demonstrate strong organizational skills and attention to detail
• Showcase your ability to work independently and manage multiple tasks
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Event Marketing, Project Management, Event Planning, Tradeshows, Webinars, Logistics, Collaboration, Communication, CRM, Marketing Demand Funnel

ASSUMPTION: Applicants should emphasize their event marketing or project management experience, strong organizational skills, and ability to work independently and manage multiple tasks.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Event management software (e.g., Cvent, Eventbrite)
• Microsoft Office Suite (Excel, Word, PowerPoint, and databases)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with CRM and event management software is crucial for success in this role. Applicants should highlight any relevant experience with these tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple tasks and working independently?
• Do you have strong communication and organizational skills?
• Are you adaptable and able to pivot when faced with changing circumstances?

ASSUMPTION: Protolabs values candidates who are customer-centric, innovative, collaborative, agile, and accountable. Applicants should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Frequent travel (up to 25%) may require occasional overnight stays
• The fast-paced environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment
• Candidates may face competition from other experienced event marketing or project management professionals
• The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site positions

ASSUMPTION: Applicants should carefully consider the potential challenges and ensure they are comfortable with the hybrid work arrangement, frequent travel, and fast-paced environment before applying.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on event marketing and management, rather than other marketing specialties
• Protolabs' focus on digital manufacturing and rapid prototyping sets it apart from other companies in the industry
• Career progression may involve moving into a senior marketing role or transitioning into a related field, such as sales or customer service

ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their overall career development plan.

📝 Sample Projects

• Planning and executing a large-scale industry tradeshow, including logistics, vendor relations, staffing, and on-site management
• Developing and implementing a promotional merch program, including vendor relations, inventory management, fulfillment, and budget tracking
• Managing a webinar series, including content creation, promotion, logistics, and post-webinar follow-up

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and demands of the position.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar and how this role fits into the overall marketing strategy?
• How does Protolabs support the growth and development of its marketing team members?
• What is the company's approach to work-life balance, especially for hybrid roles like this one?
• How does Protolabs measure the success and ROI of its events, and how can I contribute to improving these metrics?
• What opportunities are there for collaboration with other departments, such as sales or product management?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and the company, while also addressing any lingering concerns or uncertainties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Protolabs careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for your interviews by researching Protolabs' industry, company culture, and values
• Follow up with the Hiring Manager within one week of your final interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.