Marketing Excecutive cum Graphic Design - Pullman Vũng Tàu

📌 Core Information

🔹 Job Title: Marketing Executive cum Graphic Design - Pullman Vũng Tàu

🔹 Company: AccorHotel

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative marketing strategies to enhance the hotel's brand image and visibility.
• Designing high-quality visual content for digital and print media, ensuring consistency with brand identity.
• Collaborating with internal teams to produce engaging promotional materials for campaigns and events.
• Monitoring market trends, competitor activities, and customer preferences to refine marketing approaches.

ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on both visual storytelling and data-driven marketing.

📋 Key Responsibilities

✅ Developing and executing creative marketing strategies to enhance the hotel's brand image and visibility.

✅ Designing high-quality visual content for digital and print media, ensuring consistency with brand identity.

✅ Collaborating with internal teams to produce engaging promotional materials for campaigns and events.

✅ Monitoring market trends, competitor activities, and customer preferences to refine marketing approaches.

✅ Managing the digital platforms, optimizing content across website, social media, and email marketing.

✅ Developing targeted digital campaigns, including PPC, SEO, and social media advertising.

✅ Utilizing analytics tools to assess digital performance and refine marketing strategies accordingly.

✅ Staying updated with trends in digital marketing and luxury hospitality to implement best practices.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree or Diploma in Marketing, Graphic Design, or related field.

Experience: 3 years related experience, including supervisory experience, or an equivalent combination of education and experience.

Required Skills:

• Proven experience in marketing and graphic design roles.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent communication and interpersonal skills.
• Fluency in English, with a third language being a plus.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience in luxury hospitality or related industries.
• Knowledge of Vietnamese language and culture.
• Familiarity with CRM and marketing automation tools.

ASSUMPTION: While not explicitly stated, experience in luxury hospitality or related industries would be beneficial for understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Executive with 3-5 years of experience in Vietnam is approximately VND 25,000,000 - VND 35,000,000 per month (USD $1,080 - $1,520).

Benefits:

• Competitive salary and benefits package.
• Opportunities for career growth and development within the Accor group.
• Discounted hotel stays and food & beverage privileges.
• Medical insurance and other employee welfare programs.

Working Hours: Full-time position with standard working hours, potentially including evenings and weekends as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate in the competitive luxury hospitality market, offering a wide range of brands and services to cater to diverse customer segments.

Company Size: Accor is a large corporation with over 97,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hospitality groups.

Company Description:

• Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and private residences across 100 countries.
• The group's portfolio includes luxury brands such as Raffles, Fairmont, Sofitel, and Pullman, as well as mid-scale and economy brands like Novotel, Mercure, ibis, and ibis budget.
• Accor's integrated ecosystem of leading brands, personalized services, and expert solutions offers guests and partners unparalleled choices and experiences.

Company Specialties:

• Hotel operations and management.
• Luxury hospitality and catering.
• Event planning and catering services.
• Loyalty programs and customer relationship management.

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Marketing Manager or Director of Marketing.

Reporting Structure: The role may oversee junior marketing or graphic design team members, depending on the specific hotel's organizational structure.

Work Arrangement: This is an on-site, full-time position with standard working hours, potentially including evenings and weekends as needed.

Growth Opportunities:

• Progression to a senior marketing role within the hotel or the broader Accor group.
• Expanding responsibilities to include management or strategic planning functions.
• Transitioning to a different brand or market within the Accor portfolio.

ASSUMPTION: Given Accor's extensive global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The role is based at the Pullman Vũng Tàu hotel, offering a modern and luxurious work environment.

Office Location(s): Ho Chi Minh City, Hồ Chí Minh, Vietnam

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant and dynamic work environment.
• The city is known for its rich culture, historic landmarks, and diverse culinary scene.
• Vũng Tàu is a coastal city located approximately 120 km southeast of Ho Chi Minh City, known for its beaches, seafood, and religious sites.

Work Schedule: Standard full-time working hours with the possibility of overtime during peak periods or special events.

ASSUMPTION: The work environment at the Pullman Vũng Tàu hotel is likely to be professional, upscale, and focused on delivering exceptional customer experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call interview to assess communication skills and cultural fit.
• In-person or virtual interview with the hotel's Marketing Manager or Director of Marketing to discuss the role's responsibilities and requirements.
• Final interview with the hotel's General Manager or a member of the senior leadership team.

Key Assessment Areas:

• Candidates' marketing and graphic design skills and portfolios.
• Candidates' understanding of luxury hospitality and market trends.
• Candidates' ability to work collaboratively and manage multiple projects simultaneously.
• Candidates' communication and interpersonal skills, as well as their cultural fit with the Accor team.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and graphic design experience, as well as your understanding of the luxury hospitality industry.
• Prepare a portfolio showcasing your best marketing and graphic design work, with a focus on projects that demonstrate your ability to create engaging visual content and execute creative marketing strategies.
• Research Accor and the Pullman brand to demonstrate your understanding of the company and its values during the interview process.

ATS Keywords: Marketing Strategies, Graphic Design, Content Creation, Digital Marketing, Public Relations, Photography, Video Editing, Branding, Social Media Management, Sponsorship Development, Customer Engagement, Market Analysis, Creative Concept Development, Event Coordination, Analytics, Communication

ASSUMPTION: Accor's application process is likely to be competitive, with a focus on finding candidates who possess strong marketing and graphic design skills, as well as a deep understanding of the luxury hospitality industry.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel's marketing department and the broader Accor group's standards.

👔 Cultural Fit Considerations

Company Values:

• Respect: Recognizing and valuing the individuality and diversity of our employees and guests.
• Integrity: Acting honestly and ethically in all aspects of our business.
• Commitment: Fulfilling our promises and delivering on our commitments to our employees, guests, and partners.

Work Style:

• Collaborative: Working closely with internal teams to produce engaging promotional materials and marketing campaigns.
• Data-driven: Utilizing analytics tools to assess digital performance and refine marketing strategies accordingly.
• Creative: Developing and executing creative marketing strategies to enhance the hotel's brand image and visibility.

Self-Assessment Questions:

• Do I possess strong communication and interpersonal skills, with the ability to work collaboratively with internal teams?
• Am I comfortable working in a dynamic and fast-paced environment, with the ability to manage multiple projects simultaneously?
• Do I have a deep understanding of luxury hospitality and market trends, with the ability to create engaging visual content and execute creative marketing strategies?

ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• The competitive nature of the luxury hospitality market may require constant innovation and adaptation to maintain a strong brand presence.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging and stressful at times.
• The success of marketing campaigns and strategies may be influenced by factors outside of the candidate's control, such as market conditions and customer preferences.
• The role may require occasional travel to attend industry events, conferences, or to visit other Accor properties.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role and the broader Accor group.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Communications Manager position within the hospitality industry, with a focus on both visual storytelling and data-driven marketing.
• However, this role is unique in its requirement for both marketing and graphic design skills, as well as its focus on luxury hospitality and catering.
• Career progression from this role may include transitioning to a senior marketing role within the hotel or the broader Accor group, or expanding responsibilities to include management or strategic planning functions.

ASSUMPTION: While this role shares similarities with other marketing positions within the hospitality industry, its unique focus on luxury hospitality and catering, as well as its requirement for both marketing and graphic design skills, sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new hotel opening or renovation, including creating visual content, managing digital platforms, and coordinating with internal teams.
• Creating a brand style guide and ensuring consistent visual identity across all touchpoints, including signage, menus, uniforms, and branded collateral.
• Producing a series of engaging social media posts and blog articles highlighting the hotel's unique features, services, and experiences, and optimizing content for search engines to improve online visibility.

ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging visual content, execute creative marketing strategies, and manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's marketing team and the role's place within the broader organizational structure?
• How does the hotel measure the success of its marketing campaigns and strategies, and what key performance indicators (KPIs) are used to assess performance?
• What opportunities exist for professional development and growth within the role and the broader Accor group?
• How does the hotel support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
• Can you provide examples of successful marketing campaigns or projects that the hotel has executed in the past, and what lessons were learned from these experiences?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the marketing department's structure and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form.
• Tailor your resume and cover letter to highlight your relevant marketing and graphic design experience, as well as your understanding of the luxury hospitality industry.
• Prepare a portfolio showcasing your best marketing and graphic design work, with a focus on projects that demonstrate your ability to create engaging visual content and execute creative marketing strategies.
• If selected for an interview, be prepared to discuss your marketing and graphic design experience, as well as your understanding of luxury hospitality and market trends.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.