📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Colliers International EMEA
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with department heads and senior managers to design and execute marketing strategies that align with business objectives.
- Enhancing brand visibility, generating leads, and supporting sales and leasing teams through targeted marketing initiatives.
- Managing end-to-end marketing campaigns, from conceptualisation and budgeting to execution and performance analysis.
- Creating content, managing digital channels, coordinating events, engaging stakeholders, and conducting market research.
ASSUMPTION: This role requires a proactive, self-motivated individual with excellent project management and administrative skills, able to manage external suppliers, collaborate with wider teams, and build strong stakeholder relationships.
📋 Key Responsibilities
✅ Lead end-to-end marketing campaigns, including digital, print, and event-based initiatives, to drive brand awareness and lead generation.
✅ Produce a variety of content, including brochures, presentations, social media posts, email newsletters, capability statements, SEO-optimised blogs, and videos (both filmed and animated).
✅ Manage digital channels such as PPC, SEO, and social media advertising to drive lead generation and enhance online visibility and engagement.
✅ Organise and execute client events, webinars, and sponsorships to enhance brand presence and client relationships.
✅ Proactively build and maintain relationships with internal teams, media outlets, and external partners to support marketing objectives.
✅ Utilise CRM systems to segment audiences, track interactions, and optimise marketing efforts.
✅ Conduct market analysis to understand customer behaviour, competitor activities, and industry trends.
✅ Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for optimisation.
ASSUMPTION: The role involves managing multiple competing demands and performing under pressure in a fast-paced business environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: A minimum of 2 years in marketing, with a focus on digital marketing and communications, ideally in a professional services or B2B business.
Required Skills:
- Proficiency in digital marketing tools and platforms.
- Strong verbal and written communication skills.
- Experience in content creation and campaign management.
- Familiarity with Salesforce or similar CRM system, Word, PowerPoint, Excel, social media platforms, and email marketing platforms (e.g., Marketo).
- Experience creating graphics and videos in Canva is ideal.
Preferred Skills:
- Experience in event planning and management.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in professional services or B2B marketing will have a strong understanding of the business context and be better equipped to succeed in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Executive with 2-5 years of experience in London).
Benefits:
- Competitive benefits package.
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment.
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM. Occasional flexibility may be required for client events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Colliers International EMEA operates in the real estate sector, offering a range of services including real estate management, brokerage sales and leasing, valuation, consulting, project management, project marketing, and research.
Company Size: Colliers International is a large, global organisation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Colliers International was founded in 1976 and has since grown into a leading global commercial real estate services company.
Company Description:
- Colliers is a leading commercial real estate services company, providing a full range of services to real estate occupiers, developers, and investors on a local, national, and international basis.
- The company operates across the core sectors (office, industrial, retail, and hotel) as well as many specialised property types.
- Colliers is committed to providing an inclusive and accessible recruitment process, accommodating any suitable candidate requiring assistance to attend or conduct an interview.
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
- Landlord Representation
- Tenant Representation
- Capital Markets
- Corporate Finance
- Commercial Real Estate
- Investment Management
Company Website: www.colliers.com
ASSUMPTION: Working for a large, global organisation like Colliers International offers opportunities for international exposure and career progression.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow their career in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing and collaborate closely with department heads and senior managers.
Work Arrangement: This is an on-site role based in London, with occasional flexibility required for client events.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expansion into other areas of the business, such as real estate management or investment services.
- International opportunities, as Colliers operates globally.
ASSUMPTION: This role offers strong potential for career growth and development within a large, established organisation.
🌍 Location & Work Environment
Office Type: Modern, professional office environment.
Office Location(s): 95 Wigmore Street, London W1U 1FD, UK
Geographic Context:
- London is a major global city with a vibrant business ecosystem, offering ample networking opportunities and access to industry events.
- The office is located in the West End, close to public transportation and various amenities.
- The city's diverse cultural scene and international connectivity make it an attractive place to live and work.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. Occasional flexibility may be required for client events.
ASSUMPTION: Working in London offers unique opportunities for professional growth and exposure to a diverse range of industries and cultures.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Face-to-face interview with the hiring manager and/or team members.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Marketing and digital marketing skills.
- Campaign management experience.
- Communication and interpersonal skills.
- Problem-solving and analytical abilities.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital marketing experience, as well as any event planning or management experience.
- Demonstrate your understanding of the real estate industry and Colliers' business model.
- Showcase your ability to manage multiple competing demands and perform under pressure.
ATS Keywords: Marketing, Digital Marketing, Campaign Management, Content Creation, Event Planning, Stakeholder Engagement, CRM, Market Research, Data Analysis, Project Management, Communication Skills, Team Collaboration, Attention to Detail, Flexibility, Supplier Management, Proposal Writing, Lead Generation
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position and the company.
🛠️ Tools & Technologies
- Salesforce or similar CRM system
- Word, PowerPoint, Excel
- Social media platforms
- Email marketing platforms (e.g., Marketo)
- Canva (for graphic and video creation)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Enterprising
- Collaborative
- Expertise-driven
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable managing multiple competing demands and performing under pressure?
- Do you possess strong communication skills and the ability to build effective relationships with stakeholders at all levels?
ASSUMPTION: Candidates who align with Colliers' company values and work style will be better suited to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple competing demands and performing under pressure in a fast-paced environment.
- Balancing the need for creativity and innovation with the requirement to deliver results and meet business objectives.
- Occasional flexibility required for client events, which may involve early mornings, evenings, or overnight travel.
- Working in a large, global organisation may present unique challenges in terms of communication and collaboration.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and assess their ability to manage these effectively.
📈 Similar Roles Comparison
- Compared to other marketing executive roles, this position offers a unique opportunity to work in the real estate sector and gain exposure to a diverse range of marketing channels and initiatives.
- Industry-specific context: The real estate sector presents unique marketing challenges and opportunities, such as targeting specific geographic areas and working with diverse client bases.
- Career path comparison: This role offers potential for career growth and development within a large, established organisation, with opportunities for progression to senior marketing roles or expansion into other areas of the business.
ASSUMPTION: Candidates should consider how this role compares to other marketing executive positions and assess whether the unique aspects of this role align with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads for a specific property listing.
- Planning and coordinating a client event, including venue selection, supplier management, and stakeholder engagement.
- Conducting market research to understand customer behaviour and preferences in a specific geographic area or property sector.
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and campaigns that a Marketing Executive might be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and initiatives for this role, and how they align with business objectives?
- How does this role collaborate with other departments and teams within the company, and what opportunities are there for cross-functional learning and development?
- What is the company's approach to professional development and career growth for marketing professionals?
- How does the company support work-life balance, particularly in terms of flexibility for client events?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link.
- Tailor your resume and cover letter to highlight relevant marketing and digital marketing experience, as well as any event planning or management experience.
- Prepare for the interview by researching the real estate industry and Colliers' business model, and by demonstrating your understanding of the role and its requirements.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
